Company · CIK 0001652044 · SIC 7370 — Services-Computer Programming, Data Processing, Etc. · Nasdaq

Alphabet Inc. · GOOGL

Insider activity reported against this company. All insider holders · Files at: LIFE, CRCM, DNTH, RCUS, ARMO, XFOR, SPRO. On EDGAR ↗

Period1M 3M 6M 1Y 2Y All datashares as filed — not split-adjusted

Open-market activity at this companybuys $4.5M · 1sales $4.70B · 384net −$4.70B

Reported at this company — common stock

Trade	Reported (ET)	Insider	Shares	Avg price	Total	Owned after	Δ stake	Flags
Sep 20, 2016 GForm 4 →	Nov 16, 1:23 pm EST	L John DoerrDirector	7,710	—	—	923,969	—	plan? late
Sep 20, 2016 SForm 4 →	Sep 21, 9:53 pm EDT	Lawrence PageChief Executive Officer, Director, 10% Owner	33,332	$785.89	$26,195,181	20,571,952	−0.16%	plan?
Sep 20, 2016 CForm 4 →	Sep 21, 9:53 pm EDT	Lawrence PageChief Executive Officer, Director, 10% Owner	16,666	—	—	105,666	—	plan?
Sep 19, 2016 SForm 4 →	Sep 20, 3:03 pm EDT	Lawrence PageChief Executive Officer, Director, 10% Owner	33,332	$783.62	$26,119,648	20,588,618	−0.16%	plan?
Sep 7, 2016 SForm 4 →	Sep 7, 4:53 pm EDT	Sundar PichaiCEO, Google Inc.	4,000	$782.62	$3,130,474	39,620	−9.17%	plan?
Sep 1, 2016 SForm 4 →	Sep 1, 8:39 pm EDT	James Grier CampbellVP, Alphabet Corp. Controller	193	$769.26	$148,467	0	−100%	plan?
Sep 1, 2016 SForm 4 →	Sep 1, 8:31 pm EDT	Ann MatherDirector	43	$773.49	$33,260	2,154	−1.96%	plan?
Aug 30, 2016 CGForm 4 →	Oct 25, 2:46 pm EDT	Lawrence PageChief Executive Officer, Director, 10% Owner	91,666	—	—	105,666	—	plan? late
Aug 30, 2016 CGForm 4 →	Sep 26, 7:48 pm EDT	Sergey BrinPresident, Director, 10% Owner	35,466	—	—	16,666	—	plan? late
Aug 30, 2016 CGForm 4 →	Sep 20, 3:03 pm EDT	Lawrence PageChief Executive Officer, Director, 10% Owner	91,666	—	—	105,666	—	plan? late
Aug 26, 2016 SForm 4 →	Aug 26, 8:00 pm EDT	Sergey BrinPresident, Director, 10% Owner	33,340	$778.43	$25,952,832	19,916,605	−0.17%	plan?
Aug 26, 2016 CForm 4 →	Aug 26, 8:00 pm EDT	Sergey BrinPresident, Director, 10% Owner	16,670	—	—	26,070	—	plan?
Aug 26, 2016 CForm 4 →	Aug 26, 3:34 pm EDT	Lawrence PageChief Executive Officer, Director, 10% Owner	150,000	—	—	164,000	—	plan?
Aug 25, 2016 CFForm 4 →	Aug 26, 9:14 pm EDT	Eric E SchmidtExecutive Chairman of Board, Director	16,236	$531.62	$3,047,246	54,914	—	plan?
Aug 25, 2016 CFForm 4 →	Aug 26, 8:33 pm EDT	Sundar PichaiCEO, Google Inc.	3,732	$781.62	$1,031,738	40,426	—	plan?
Aug 25, 2016 CFForm 4 →	Aug 26, 8:27 pm EDT	Diane B GreeneSenior Vice President, Director	69	$773.77	$22,439	83	—	plan?
Aug 25, 2016 CFForm 4 →	Aug 26, 8:10 pm EDT	James Grier CampbellVP, Alphabet Corp. Controller	598	$769.64	$163,164	193	—	plan?
Aug 25, 2016 SForm 4 →	Aug 26, 2:47 pm EDT	Sergey BrinPresident, Director, 10% Owner	33,332	$780.05	$26,000,595	19,942,675	−0.17%	plan?
Aug 25, 2016 CGForm 4 →	Aug 26, 2:47 pm EDT	Sergey BrinPresident, Director, 10% Owner	35,466	—	—	19,933,275	—	plan?
Aug 24, 2016 SForm 4 →	Aug 25, 2:19 pm EDT	Sergey BrinPresident, Director, 10% Owner	33,332	$782.21	$26,072,461	19,959,341	−0.17%	plan?
Aug 24, 2016 CForm 4 →	Aug 25, 2:19 pm EDT	Sergey BrinPresident, Director, 10% Owner	16,666	—	—	35,466	—	plan?
Aug 22, 2016 SForm 4 →	Aug 24, 1:09 pm EDT	Sergey BrinPresident, Director, 10% Owner	66,664	$785.10	$52,337,771	19,976,007	−0.33%	plan?
Aug 22, 2016 CGForm 4 →	Aug 24, 1:09 pm EDT	Sergey BrinPresident, Director, 10% Owner	152,732	—	—	35,466	—	plan?
Aug 19, 2016 SForm 4 →	Aug 22, 2:55 pm EDT	Lawrence PageChief Executive Officer, Director, 10% Owner	33,340	$786.99	$26,238,286	20,605,284	−0.16%	plan?
Aug 19, 2016 CForm 4 →	Aug 22, 2:55 pm EDT	Lawrence PageChief Executive Officer, Director, 10% Owner	16,670	—	—	30,670	—	plan?
Aug 18, 2016 SForm 4 →	Aug 18, 9:23 pm EDT	Lawrence PageChief Executive Officer, Director, 10% Owner	33,332	$791.67	$26,387,905	20,621,954	−0.16%	plan?
Aug 18, 2016 CForm 4 →	Aug 18, 9:23 pm EDT	Lawrence PageChief Executive Officer, Director, 10% Owner	16,666	—	—	30,666	—	plan?
Aug 18, 2016 CForm 4 →	Aug 18, 1:07 pm EDT	Sergey BrinPresident, Director, 10% Owner	78,500	—	—	78,500	—	plan?
Aug 17, 2016 SForm 4/A →	Aug 22, 3:47 pm EDT	Sundar PichaiCEO, Google Inc.	4,000	$779.45	$3,117,785	42,642	−8.58%	plan?
Aug 17, 2016 SForm 4 →	Aug 22, 3:08 pm EDT	Sundar PichaiCEO, Google Inc.	4,000	$779.45	$3,117,785	42,642	−8.58%	plan? late
Aug 17, 2016 SForm 4 →	Aug 18, 1:27 pm EDT	Lawrence PageChief Executive Officer, Director, 10% Owner	33,332	$788.79	$26,291,917	20,638,620	−0.16%	plan?
Aug 17, 2016 CForm 4 →	Aug 18, 1:27 pm EDT	Lawrence PageChief Executive Officer, Director, 10% Owner	16,666	—	—	30,666	—	plan?
Aug 16, 2016 SForm 4 →	Aug 17, 1:49 pm EDT	Lawrence PageChief Executive Officer, Director, 10% Owner	33,332	$789.77	$26,324,638	20,655,286	−0.16%	plan?
Aug 16, 2016 CForm 4 →	Aug 17, 1:49 pm EDT	Lawrence PageChief Executive Officer, Director, 10% Owner	16,666	—	—	30,666	—	plan?
Aug 16, 2016 CGForm 4 →	Aug 16, 6:54 pm EDT	Eric E SchmidtExecutive Chairman of Board, Director	1,914	—	—	0	—	plan?
Aug 15, 2016 SForm 4 →	Aug 16, 1:23 pm EDT	Lawrence PageChief Executive Officer, Director, 10% Owner	33,332	$794.76	$26,490,782	20,671,952	−0.16%	plan?
Aug 15, 2016 CForm 4 →	Aug 16, 1:23 pm EDT	Lawrence PageChief Executive Officer, Director, 10% Owner	16,666	—	—	30,666	—	plan?
Aug 15, 2016 SForm 4 →	Aug 15, 5:22 pm EDT	L John DoerrDirector	14,370	$782.89	$11,250,104	930,369	−1.52%	plan?
Aug 5, 2016 SForm 4 →	Aug 8, 4:39 pm EDT	Sergey BrinPresident, Director, 10% Owner	33,340	$792.36	$26,417,353	20,069,039	−0.17%	plan?
Aug 5, 2016 CForm 4 →	Aug 8, 4:39 pm EDT	Sergey BrinPresident, Director, 10% Owner	16,670	—	—	16,670	—	plan?
Aug 4, 2016 SForm 4 →	Aug 8, 10:12 am EDT	Sergey BrinPresident, Director, 10% Owner	33,332	$784.66	$26,154,345	20,085,709	−0.17%	plan?
Aug 4, 2016 CForm 4 →	Aug 8, 10:12 am EDT	Sergey BrinPresident, Director, 10% Owner	16,666	—	—	16,666	—	plan?
Aug 3, 2016 SForm 4 →	Aug 5, 8:36 pm EDT	James Grier CampbellVP, Alphabet Corp. Controller	603	$767.18	$462,610	0	−100%	plan?
Aug 3, 2016 SForm 4 →	Aug 5, 7:35 pm EDT	Sergey BrinPresident, Director, 10% Owner	33,332	$782.99	$26,098,769	20,102,375	−0.17%	plan?
Aug 3, 2016 CForm 4 →	Aug 5, 7:35 pm EDT	Sergey BrinPresident, Director, 10% Owner	16,666	—	—	16,666	—	plan?
Aug 3, 2016 SForm 4 →	Aug 5, 3:45 pm EDT	Sundar PichaiCEO, Google Inc.	4,000	$769.93	$3,079,704	3,525	−53.2%	plan?
Aug 2, 2016 CForm 4 →	Aug 4, 12:25 pm EDT	Sergey BrinPresident, Director, 10% Owner	16,666	—	—	16,666	—	plan?
Aug 2, 2016 SForm 4 →	Aug 4, 12:25 pm EDT	Sergey BrinPresident, Director, 10% Owner	33,332	$785.01	$26,166,107	0	−100%	plan?
Aug 1, 2016 CForm 4 →	Aug 3, 8:26 pm EDT	Sergey BrinPresident, Director, 10% Owner	16,666	—	—	16,666	—	plan?
Aug 1, 2016 SForm 4 →	Aug 3, 8:26 pm EDT	Sergey BrinPresident, Director, 10% Owner	33,332	$788.49	$26,282,087	0	−100%	plan?
Aug 1, 2016 SForm 4 →	Aug 1, 5:52 pm EDT	Ann MatherDirector	115	$769.38	$88,479	2,144	−5.09%	plan?
Jul 29, 2016 CForm 4 →	Aug 1, 6:00 pm EDT	Lawrence PageChief Executive Officer, Director, 10% Owner	16,670	—	—	30,670	—	plan?
Jul 29, 2016 SForm 4 →	Aug 1, 6:00 pm EDT	Lawrence PageChief Executive Officer, Director, 10% Owner	33,340	$785.88	$26,201,301	14,000	−70.4%	plan?
Jul 29, 2016 SForm 4 →	Jul 29, 5:24 pm EDT	John L HennessyDirector	200	$775.00	$155,000	1,214	−14.1%	plan?
Jul 28, 2016 SForm 4 →	Aug 1, 11:35 am EDT	Lawrence PageChief Executive Officer, Director, 10% Owner	33,332	$753.39	$25,111,906	14,000	−70.4%	plan?
Jul 28, 2016 CForm 4 →	Aug 1, 11:35 am EDT	Lawrence PageChief Executive Officer, Director, 10% Owner	16,666	—	—	30,666	—	plan?
Jul 27, 2016 SForm 4 →	Jul 29, 2:22 pm EDT	Lawrence PageChief Executive Officer, Director, 10% Owner	33,332	$751.51	$25,049,466	14,000	−70.4%	plan?
Jul 27, 2016 CForm 4 →	Jul 29, 2:22 pm EDT	Lawrence PageChief Executive Officer, Director, 10% Owner	16,666	—	—	30,666	—	plan?
Jul 26, 2016 SForm 4 →	Jul 27, 12:02 pm EDT	Lawrence PageChief Executive Officer, Director, 10% Owner	33,332	$716.51	$23,882,548	20,738,620	−0.16%	plan?
Jul 26, 2016 CForm 4 →	Jul 27, 12:02 pm EDT	Lawrence PageChief Executive Officer, Director, 10% Owner	16,666	—	—	30,666	—	plan?
Jul 25, 2016 CFForm 4 →	Jul 27, 2:24 pm EDT	Sundar PichaiCEO, Google Inc.	3,732	$751.01	$991,333	41,689	—	plan?
Jul 25, 2016 CFForm 4 →	Jul 27, 1:41 pm EDT	Diane B GreeneSenior Vice President, Director	73	$745.59	$21,622	91,840	—	plan?
Jul 25, 2016 CFForm 4 →	Jul 27, 12:51 pm EDT	James Grier CampbellVP, Alphabet Corp. Controller	600	$742.74	$157,461	2,841	—	plan?
Jul 25, 2016 SForm 4 →	Jul 26, 4:53 pm EDT	Lawrence PageChief Executive Officer, Director, 10% Owner	33,332	$748.02	$24,932,953	20,755,286	−0.16%	plan?
Jul 25, 2016 CForm 4 →	Jul 26, 4:53 pm EDT	Lawrence PageChief Executive Officer, Director, 10% Owner	16,666	—	—	30,666	—	plan?
Jul 20, 2016 SForm 4 →	Jul 20, 8:59 pm EDT	Sundar PichaiCEO, Google Inc.	4,000	$739.21	$2,956,858	49,289	−7.51%	plan?
Jul 14, 2016 GForm 5 →	Feb 13, 2017, 9:00 pm EST	Paul S OtelliniDirector	466	—	—	138	—	plan?
Jul 12, 2016 SForm 4 →	Jul 12, 6:03 pm EDT	David C DrummondSVP, Corporate Development	5,000	$725.52	$3,627,600	20,832	−19.4%	plan?
Jul 12, 2016 MForm 4 →	Jul 12, 6:03 pm EDT	David C DrummondSVP, Corporate Development	5,000	—	—	23,332	—	plan?
Jul 6, 2016 SForm 4/A →	Jul 6, 8:50 pm EDT	Sundar PichaiCEO, Google Inc.	4,000	$690.94	$2,763,779	52,914	−7.03%	plan?
Jul 6, 2016 SForm 4 →	Jul 6, 8:46 pm EDT	Sundar PichaiCEO, Google Inc.	4,000	$690.94	$2,763,779	52,914	−7.03%	plan? amended
Jul 6, 2016 AForm 4 →	Jul 6, 8:40 pm EDT	Roger W. Ferguson Jr.Director	1,440	—	—	1,440	—	plan?
Jul 6, 2016 AForm 4 →	Jul 6, 8:12 pm EDT	Kavitark Ram ShriramDirector	504	—	—	504	—	plan?
Jul 6, 2016 AForm 4 →	Jul 6, 7:32 pm EDT	Alan R MulallyDirector	504	—	—	504	—	plan?
Jul 6, 2016 AForm 4 →	Jul 6, 7:18 pm EDT	Ann MatherDirector	504	—	—	504	—	plan?
Jul 6, 2016 AForm 4 →	Jul 6, 4:52 pm EDT	Diane B GreeneSenior Vice President, Director	268	—	—	268	—	plan?
Jul 6, 2016 AForm 4 →	Jul 6, 4:29 pm EDT	L John DoerrDirector	504	—	—	504	—	plan?
Jul 1, 2016 SForm 4 →	Jul 5, 1:26 pm EDT	Sergey BrinPresident, Director, 10% Owner	33,340	$704.24	$23,479,255	0	−100%	plan?
Jul 1, 2016 CForm 4 →	Jul 5, 1:26 pm EDT	Sergey BrinPresident, Director, 10% Owner	16,670	—	—	16,670	—	plan?
Jun 30, 2016 SForm 4 →	Jul 1, 2:30 pm EDT	Sergey BrinPresident, Director, 10% Owner	33,332	$693.34	$23,110,319	20,169,043	−0.16%	plan?
Jun 30, 2016 CForm 4 →	Jul 1, 2:30 pm EDT	Sergey BrinPresident, Director, 10% Owner	16,666	—	—	16,666	—	plan?
Jun 29, 2016 SForm 4 →	Jun 30, 12:29 pm EDT	Sergey BrinPresident, Director, 10% Owner	33,332	$689.97	$22,998,020	20,185,709	−0.16%	plan?
Jun 29, 2016 CForm 4 →	Jun 30, 12:29 pm EDT	Sergey BrinPresident, Director, 10% Owner	16,666	—	—	16,666	—	plan?
Jun 28, 2016 SForm 4 →	Jun 29, 7:10 pm EDT	Sergey BrinPresident, Director, 10% Owner	33,332	$682.95	$22,763,990	0	−100%	plan?
Jun 28, 2016 CForm 4 →	Jun 29, 7:10 pm EDT	Sergey BrinPresident, Director, 10% Owner	16,666	—	—	16,666	—	plan?
Jun 27, 2016 CFForm 4 →	Jun 29, 6:03 pm EDT	Sundar PichaiCEO, Google Inc.	65,799	$675.50	$15,691,272	42,952	—	plan?
Jun 27, 2016 CFForm 4 →	Jun 29, 5:47 pm EDT	Ruth PoratSVP, Chief Financial Officer	11,721	$675.22	$2,794,736	46,116	—	plan?
Jun 27, 2016 CFForm 4 →	Jun 29, 5:29 pm EDT	Diane B GreeneSenior Vice President, Director	7,325	$675.25	$1,750,935	34,330	—	plan?
Jun 27, 2016 CFForm 4 →	Jun 29, 5:03 pm EDT	James Grier CampbellVP, Alphabet Corp. Controller	600	$675.22	$143,147	3,247	—	plan?
Jun 27, 2016 SForm 4 →	Jun 28, 8:41 pm EDT	Sergey BrinPresident, Director, 10% Owner	33,332	$673.30	$22,442,453	20,219,041	−0.16%	plan?
Jun 27, 2016 CForm 4 →	Jun 28, 8:41 pm EDT	Sergey BrinPresident, Director, 10% Owner	16,666	—	—	16,666	—	plan?
Jun 24, 2016 SForm 4 →	Jun 28, 3:40 pm EDT	Lawrence PageChief Executive Officer, Director, 10% Owner	33,340	$686.50	$22,888,047	20,771,952	−0.16%	plan?
Jun 24, 2016 CForm 4 →	Jun 28, 3:40 pm EDT	Lawrence PageChief Executive Officer, Director, 10% Owner	16,670	—	—	30,670	—	plan?
Jun 23, 2016 CForm 4 →	Jun 27, 5:32 pm EDT	Lawrence PageChief Executive Officer, Director, 10% Owner	16,666	—	—	30,666	—	plan?
Jun 23, 2016 SForm 4 →	Jun 27, 5:32 pm EDT	Lawrence PageChief Executive Officer, Director, 10% Owner	33,332	$700.97	$23,364,582	14,000	−70.4%	plan?
Jun 22, 2016 SForm 4 →	Jun 24, 3:13 pm EDT	Lawrence PageChief Executive Officer, Director, 10% Owner	33,332	$703.47	$23,448,158	14,000	−70.4%	plan?
Jun 22, 2016 CForm 4 →	Jun 24, 3:13 pm EDT	Lawrence PageChief Executive Officer, Director, 10% Owner	16,666	—	—	30,666	—	plan?
Jun 21, 2016 SForm 4 →	Jun 23, 12:33 pm EDT	Lawrence PageChief Executive Officer, Director, 10% Owner	33,332	$702.43	$23,413,410	14,000	−70.4%	plan?
Jun 21, 2016 CForm 4 →	Jun 23, 12:33 pm EDT	Lawrence PageChief Executive Officer, Director, 10% Owner	16,666	—	—	30,666	—	plan?
Jun 20, 2016 SForm 4 →	Jun 22, 11:44 am EDT	Lawrence PageChief Executive Officer, Director, 10% Owner	33,332	$704.60	$23,485,704	20,838,620	−0.16%	plan?

Reported at this company — derivatives (options, RSUs, warrants)

Trade	Reported (ET)	Insider	Shares	Avg price	Total	Owned after	Δ stake
Nov 16, 2015 CForm 4 →	Nov 16, 7:58 pm EST	Lawrence PageChief Executive Officer, Director, 10% Owner	16,666	—	—	21,496,902	—
Nov 12, 2015 MForm 4 →	Nov 13, 5:28 pm EST	David C DrummondSVP, Corporate Development	5,000	—	—	20,000	—
Oct 30, 2015 CForm 4 →	Nov 3, 8:16 pm EST	Sergey BrinPresident, Director, 10% Owner	16,670	—	—	20,913,476	—
Oct 29, 2015 CForm 4 →	Nov 2, 6:59 pm EST	Sergey BrinPresident, Director, 10% Owner	16,666	—	—	20,930,146	—
Oct 28, 2015 CForm 4 →	Oct 30, 4:19 pm EDT	Sergey BrinPresident, Director, 10% Owner	129,166	—	—	20,946,812	—
Oct 27, 2015 CForm 4 →	Oct 29, 5:09 pm EDT	Sergey BrinPresident, Director, 10% Owner	16,666	—	—	21,075,978	—
Oct 26, 2015 CForm 4 →	Oct 28, 2:27 pm EDT	Sergey BrinPresident, Director, 10% Owner	16,666	—	—	21,092,644	—
Oct 23, 2015 CForm 4 →	Oct 27, 7:21 pm EDT	Lawrence PageChief Executive Officer, Director, 10% Owner	16,670	—	—	21,513,568	—
Oct 22, 2015 CForm 4 →	Oct 26, 8:08 pm EDT	Lawrence PageChief Executive Officer, Director, 10% Owner	16,666	—	—	21,530,238	—
Oct 21, 2015 CForm 4 →	Oct 23, 6:16 pm EDT	Lawrence PageChief Executive Officer, Director, 10% Owner	16,666	—	—	21,546,904	—
Oct 20, 2015 CForm 4 →	Oct 21, 7:34 pm EDT	Lawrence PageChief Executive Officer, Director, 10% Owner	16,666	—	—	21,563,570	—
Oct 19, 2015 CForm 4 →	Oct 20, 5:16 pm EDT	Lawrence PageChief Executive Officer, Director, 10% Owner	16,666	—	—	21,580,236	—
Oct 12, 2015 MForm 4 →	Oct 13, 1:13 pm EDT	David C DrummondSVP, Corporate Development	5,000	—	—	22,500	—

Filed by this entity as an insider elsewhere — common stock

No reported common-stock activity in this period.

Filed by this entity as an insider elsewhere — derivatives (options, RSUs, warrants)

No reported derivative activity in this period.