SEC Form 4 · accession 0001127602-15-029577

Alphabet Inc. · GOOGL

Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗

Reporting owner

Lawrence Page

Officer — Chief Executive Officer · Director · 10% Owner

Period of report

Oct 22, 2015

Accepted (ET)

Oct 26, 2015 · 8:08 pm EDT

Rule 10b5-1 plan

unknown — predates the checkbox

Issuer CIK

0001652044

Table I — non-derivative securities

Security	Date	Code	Shares	Price	A/D	Owned after	D/I
Class C Capital Stock^F1	Oct 22, 2015	S	1,632	$644.9329	D	21,681,372	D
Class C Capital Stock^F2	Oct 22, 2015	S	876	$645.8892	D	21,680,496	D
Class C Capital Stock^F3	Oct 22, 2015	S	1,210	$647.0665	D	21,679,286	D
Class C Capital Stock^F4	Oct 22, 2015	S	907	$648.1734	D	21,678,379	D
Class C Capital Stock^F5	Oct 22, 2015	S	912	$649.4551	D	21,677,467	D
Class C Capital Stock^F6	Oct 22, 2015	S	1,886	$650.3209	D	21,675,581	D
Class C Capital Stock^F7	Oct 22, 2015	S	4,424	$651.3908	D	21,671,157	D
Class C Capital Stock^F8	Oct 22, 2015	S	2,142	$652.2278	D	21,669,015	D
Class C Capital Stock^F9	Oct 22, 2015	S	660	$653.235	D	21,668,355	D
Class C Capital Stock^F10	Oct 22, 2015	S	600	$654.325	D	21,667,755	D
Class C Capital Stock^F11	Oct 22, 2015	S	400	$655.281	D	21,667,355	D
Class C Capital Stock^F12	Oct 22, 2015	S	817	$656.2712	D	21,666,538	D
Class C Capital Stock^F13	Oct 22, 2015	S	200	$657.24	D	21,666,338	D
Class A Common Stock^F14	Oct 22, 2015	C	16,666	$0.00	A	91,666	D
Class A Common Stock^F14,F15	Oct 22, 2015	S	653	$672.5935	D	91,013	D
Class A Common Stock^F14,F16	Oct 22, 2015	S	919	$673.4867	D	90,094	D
Class A Common Stock^F14,F17	Oct 22, 2015	S	856	$675.8142	D	89,238	D
Class A Common Stock^F14,F18	Oct 22, 2015	S	300	$676.6533	D	88,938	D
Class A Common Stock^F14,F19	Oct 22, 2015	S	600	$677.8333	D	88,338	D
Class A Common Stock^F14,F20	Oct 22, 2015	S	1,000	$679.07	D	87,338	D
Class A Common Stock^F14,F21	Oct 22, 2015	S	1,506	$679.9756	D	85,832	D
Class A Common Stock^F14,F22	Oct 22, 2015	S	1,730	$681.016	D	84,102	D
Class A Common Stock^F14,F23	Oct 22, 2015	S	3,160	$682.0282	D	80,942	D
Class A Common Stock^F14,F24	Oct 22, 2015	S	2,114	$683.8024	D	78,828	D
Class A Common Stock^F14,F25	Oct 22, 2015	S	915	$674.9378	D	77,913	D
Class A Common Stock^F14,F26	Oct 22, 2015	S	839	$683.8024	D	77,074	D
Class A Common Stock^F14,F27	Oct 22, 2015	S	605	$685.1198	D	76,469	D
Class A Common Stock^F14,F28	Oct 22, 2015	S	869	$686.0828	D	75,600	D
Class A Common Stock^F14,F29	Oct 22, 2015	S	600	$686.8983	D	75,000	D

Table II — derivative securities

Security	Conv. / exercise price	Date	Code	Shares	A/D	Exercisable	Expires	Underlying	Underlying shares	Owned after	D/I
Class B Common Stock^F30,F31	$0.00	Oct 22, 2015	C	16,666	D	—	—	Class A Common Stock	16,666	21,530,238	D

Explanation of responses

F1The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $644.37 to $645.36, inclusive. The reporting person undertakes to provide to any security holder of Alphabet Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (1) through (29) to this Form 4.
F10These shares were sold in multiple transactions at prices ranging from $654.01 to $655.02, inclusive.
F11These shares were sold in multiple transactions at prices ranging from $655.02 to $656.01, inclusive.
F12These shares were sold in multiple transactions at prices ranging from $656.02 to $657.01, inclusive.
F13These shares were sold in multiple transactions at prices ranging from $657.08 to $658.07, inclusive.
F14Each share of Class A Common Stock was issued upon the conversion of one share of Class B Common Stock at the election of Reporting Person.
F15These shares were sold in multiple transactions at prices ranging from $671.95 to $672.94, inclusive.
F16These shares were sold in multiple transactions at prices ranging from $673.01 to $674.00, inclusive.
F17These shares were sold in multiple transactions at prices ranging from $675.42 to $676.41, inclusive.
F18These shares were sold in multiple transactions at prices ranging from $676.47 to $677.46, inclusive.
F19These shares were sold in multiple transactions at prices ranging from $677.54 to $678.53, inclusive.
F2These shares were sold in multiple transactions at prices ranging from $645.39 to $646.38, inclusive.
F20These shares were sold in multiple transactions at prices ranging from $678.54 to $679.53, inclusive.
F21These shares were sold in multiple transactions at prices ranging from $679.54 to $680.53, inclusive.
F22These shares were sold in multiple transactions at prices ranging from $680.55 to $681.54, inclusive.
F23These shares were sold in multiple transactions at prices ranging from $681.55 to $682.54, inclusive.
F24These shares were sold in multiple transactions at prices ranging from $682.55 to $683.54, inclusive.
F25These shares were sold in multiple transactions at prices ranging from $674.38 to $675.37, inclusive.
F26These shares were sold in multiple transactions at prices ranging from $683.55 to $684.54, inclusive.
F27These shares were sold in multiple transactions at prices ranging from $684.70 to $685.69, inclusive.
F28These shares were sold in multiple transactions at prices ranging from $685.70 to $686.69, inclusive.
F29These shares were sold in multiple transactions at prices ranging from $686.70 to $687.69, inclusive.
F3These shares were sold in multiple transactions at prices ranging from $646.63 to $647.62, inclusive.
F30All shares are exercisable as of the transaction date.
F31There is no expiration date for the Issuer's Class B Common Stock.
F4These shares were sold in multiple transactions at prices ranging from $647.75 to $648.74, inclusive.
F5These shares were sold in multiple transactions at prices ranging from $648.87 to $649.86, inclusive.
F6These shares were sold in multiple transactions at prices ranging from $649.88 to $650.87, inclusive.
F7These shares were sold in multiple transactions at prices ranging from $650.92 to $651.91, inclusive.
F8These shares were sold in multiple transactions at prices ranging from $651.93 to $652.92, inclusive.
F9These shares were sold in multiple transactions at prices ranging from $652.93 to $653.92, inclusive.

Remarks

As of October 2, 2015, Alphabet Inc. became the successor issuer to, and parent holding company of, Google Inc. pursuant to a holding company reorganization in which all of Google Inc.'s outstanding shares were automatically converted into equivalent corresponding shares of Alphabet Inc. All transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 Trading Plan adopted by the Reporting Person.