SEC Form 4 · accession 0001127602-15-029790

Alphabet Inc. · GOOGL

Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗

Reporting owner

Sergey Brin

Officer — President · Director · 10% Owner

Period of report

Oct 27, 2015

Accepted (ET)

Oct 29, 2015 · 5:09 pm EDT

Rule 10b5-1 plan

unknown — predates the checkbox

Issuer CIK

0001652044

Table I — non-derivative securities

Security	Date	Code	Shares	Price	A/D	Owned after	D/I
Class A Common Stock^F1	Oct 27, 2015	C	16,666	$0.00	A	16,666	D
Class A Common Stock^F1,F2	Oct 27, 2015	S	700	$725.1886	D	15,966	D
Class A Common Stock^F1,F3	Oct 27, 2015	S	1,219	$726.2553	D	14,747	D
Class A Common Stock^F1,F4	Oct 27, 2015	S	1,033	$727.3106	D	13,714	D
Class A Common Stock^F1,F5	Oct 27, 2015	S	1,510	$728.2246	D	12,204	D
Class A Common Stock^F1,F6	Oct 27, 2015	S	2,614	$729.5493	D	9,590	D
Class A Common Stock^F1,F7	Oct 27, 2015	S	2,104	$730.5277	D	7,486	D
Class A Common Stock^F1,F8	Oct 27, 2015	S	1,348	$731.5884	D	6,138	D
Class A Common Stock^F1,F9	Oct 27, 2015	S	1,464	$732.694	D	4,674	D
Class A Common Stock^F1,F10	Oct 27, 2015	S	3,585	$733.6111	D	1,089	D
Class A Common Stock^F1,F11	Oct 27, 2015	S	1,089	$734.7401	D	0	D
Class C Capital Stock^F12	Oct 27, 2015	S	1,200	$705.3708	D	21,151,513	D
Class C Capital Stock^F13	Oct 27, 2015	S	2,517	$706.4646	D	21,148,996	D
Class C Capital Stock^F14	Oct 27, 2015	S	3,781	$707.4536	D	21,145,215	D
Class C Capital Stock^F15	Oct 27, 2015	S	3,365	$708.4204	D	21,141,850	D
Class C Capital Stock^F16	Oct 27, 2015	S	2,728	$709.4355	D	21,139,122	D
Class C Capital Stock^F17	Oct 27, 2015	S	2,463	$710.3617	D	21,136,659	D
Class C Capital Stock^F18	Oct 27, 2015	S	512	$711.4183	D	21,136,147	D
Class C Capital Stock	Oct 27, 2015	S	100	$713.35	D	21,136,047	D

Table II — derivative securities

Security	Conv. / exercise price	Date	Code	Shares	A/D	Exercisable	Expires	Underlying	Underlying shares	Owned after	D/I
Class B Common Stock^F19,F20	$0.00	Oct 27, 2015	C	16,666	D	—	—	Class A Common Stock	16,666	21,075,978	D

Explanation of responses

F1Each share of Class A Common Stock was issued upon the conversion of one share of Class B Common Stock at the election of Reporting Person.
F10The shares were sold in multiple transactions at prices ranging from $733.20 to $734.19, inclusive.
F11The shares were sold in multiple transactions at prices ranging from $734.20 to $735.19, inclusive.
F12The shares were sold in multiple transactions at prices ranging from $704.90 to $705.89, inclusive.
F13The shares were sold in multiple transactions at prices ranging from $705.94 to $706.93, inclusive.
F14The shares were sold in multiple transactions at prices ranging from $706.95 to $707.94, inclusive.
F15The shares were sold in multiple transactions at prices ranging from $707.95 to $708.94, inclusive.
F16The shares were sold in multiple transactions at prices ranging from $708.95 to $709.94, inclusive.
F17The shares were sold in multiple transactions at prices ranging from $709.95 to $710.94, inclusive.
F18The shares were sold in multiple transactions at prices ranging from $711.02 to $712.01, inclusive.
F19All shares are exercisable as of the transaction date.
F2The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $724.75 to $725.74, inclusive. The reporting person undertakes to provide to any security holder of Alphabet Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (2) through (18) to this Form 4.
F20There is no expiration date for the Issuer's Class B Common Stock.
F3The shares were sold in multiple transactions at prices ranging from $725.82 to $726.81, inclusive.
F4The shares were sold in multiple transactions at prices ranging from $726.84 to $727.83, inclusive.
F5The shares were sold in multiple transactions at prices ranging from $727.91 to $728.90, inclusive.
F6The shares were sold in multiple transactions at prices ranging from $729.04 to $730.03, inclusive.
F7The shares were sold in multiple transactions at prices ranging from $730.04 to $731.03, inclusive.
F8The shares were sold in multiple transactions at prices ranging from $731.06 to $732.05, inclusive.
F9The shares were sold in multiple transactions at prices ranging from $733.13 to $734.12, inclusive.

Remarks

All transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 Trading Plan adopted by the Reporting Person. As of October 2, 2015, Alphabet Inc. became the successor issuer to, and parent holding company of, Google Inc. pursuant to a holding company reorganization in which all of Google Inc.'s outstanding shares were automatically converted into equivalent corresponding shares of Alphabet Inc.