Form4insider filings, from the source

Company · CIK 0001818383 · SIC 7389 — Services-Business Services, NEC · NYSE

MediaAlpha, Inc. · MAX

Insider activity reported against this company. All insider holders · On EDGAR ↗

1M3M6M1Y2YAll datashares as filed — not split-adjusted
Open-market buys & salesbuys $0 · 0sales $15.3M · 33net −$15.3M
$10k$10k$100k$100k$1M$1M$10M$10MbuyssalesMar 26Apr 25May 26Jun 26Jul 27Aug 27Sep 26

Reported at this company — common stock

TradeReported (ET)InsiderSharesAvg priceTotalOwned afterΔ stakeFlags
Sep 25, 2026 SForm 4 →Sep 25, 7:21 pm EDTKuanling Amy YehChief Technology Officer3,000$9.40$28,200546,091−0.55%10b5-1
Sep 21, 2026 SForm 4 →Sep 23, 7:51 pm EDTEugene NonkoDirector15,468$10.66$164,823854,550−1.78%10b5-1
Sep 15, 2026 SForm 4 →Sep 16, 6:36 pm EDTKeith CramerChief Revenue Officer13,000$11.49$149,422251,303−4.92%10b5-1
Sep 14, 2026 SForm 4 →Sep 16, 6:36 pm EDTEugene NonkoDirector28,871$11.58$334,470867,884−3.22%10b5-1
Sep 8, 2026 SForm 4 →Sep 10, 7:33 pm EDTEugene NonkoDirector27,639$11.59$320,211890,208−3.01%10b5-1
Sep 4, 2026 SForm 4 →Sep 9, 6:22 pm EDTKuanling Amy YehChief Technology Officer3,000$12.00$36,000549,091−0.54%10b5-1
Sep 1, 2026 SForm 4 →Sep 2, 6:45 pm EDTSteven YiSee Remarks, Director48,000$12.38$594,3652,339,740−2.01%10b5-1
Aug 31, 2026 SForm 4 →Sep 2, 6:45 pm EDTEugene NonkoDirector31,335$12.42$389,059912,027−3.32%10b5-1
Aug 24, 2026 SForm 4 →Aug 26, 6:02 pm EDTEugene NonkoDirector33,419$12.81$428,228935,361−3.45%10b5-1
Aug 17, 2026 SForm 4 →Aug 19, 5:09 pm EDTEugene NonkoDirector34,461$12.97$446,830959,549−3.47%10b5-1
Aug 17, 2026 SForm 4 →Aug 17, 9:53 pm EDTKeith CramerChief Revenue Officer13,000$12.76$165,924264,303−4.69%10b5-1
Aug 15, 2026 FForm 4 →Aug 17, 9:53 pm EDTJeffrey B CoyneGENERAL COUNSEL AND SECRETARY14,182$13.17$186,777577,582—
Aug 15, 2026 FForm 4 →Aug 17, 9:53 pm EDTPatrick Ryan ThompsonSee Remarks24,209$13.17$318,8331,080,127—
Aug 15, 2026 MForm 4 →Aug 17, 9:53 pm EDTKeith CramerChief Revenue Officer9,775——277,303—10b5-1
Aug 15, 2026 MForm 4 →Aug 17, 9:53 pm EDTKuanling Amy YehChief Technology Officer10,106——552,091—10b5-1
Aug 14, 2026 SForm 4 →Aug 17, 9:53 pm EDTKuanling Amy YehChief Technology Officer12,000$13.55$162,617541,985−2.17%10b5-1
Aug 10, 2026 SForm 4 →Aug 12, 5:47 pm EDTEugene NonkoDirector34,461$13.19$454,596984,164−3.38%10b5-1
Aug 3, 2026 SForm 4 →Aug 5, 5:19 pm EDTEugene NonkoDirector32,377$12.42$402,2391,008,779−3.11%10b5-1
Aug 3, 2026 SForm 4 →Aug 5, 5:19 pm EDTSteven YiSee Remarks, Director72,000$12.64$909,9942,387,690−2.93%10b5-1
Jul 27, 2026 SForm 4 →Jul 29, 6:36 pm EDTEugene NonkoDirector43,428$13.75$597,0071,032,540−4.04%10b5-1
Jul 20, 2026 SForm 4 →Jul 22, 7:16 pm EDTEugene NonkoDirector43,428$13.97$606,7871,061,112−3.93%10b5-1
Jul 16, 2026 SForm 4 →Jul 17, 8:45 pm EDTSteven YiSee Remarks, Director94,790$14.37$1,361,6602,459,690−3.71%10b5-1
Jul 16, 2026 SForm 4 →Jul 17, 8:44 pm EDTKuanling Amy YehChief Technology Officer13,000$14.38$186,930553,985−2.29%10b5-1
Jul 15, 2026 SForm 4 →Jul 15, 7:09 pm EDTKeith CramerChief Revenue Officer13,000$14.19$184,495267,528−4.63%10b5-1
Jul 13, 2026 SForm 4 →Jul 15, 7:09 pm EDTEugene NonkoDirector46,417$13.91$645,7761,089,684−4.09%10b5-1
Jul 13, 2026 SForm 4 →Jul 15, 7:09 pm EDTSteven YiSee Remarks, Director161,489$14.13$2,282,5192,554,480−5.95%10b5-1
Jul 6, 2026 SForm 4 →Jul 8, 9:34 pm EDTSteven YiSee Remarks, Director43,721$14.05$614,2342,715,969−1.58%10b5-1
Jul 6, 2026 SForm 4 →Jul 8, 9:34 pm EDTEugene NonkoDirector76,307$13.89$1,059,6621,119,575−6.38%10b5-1
Jul 1, 2026 SForm 4 →Jul 1, 7:04 pm EDTSteven YiSee Remarks, Director96,000$12.90$1,238,6692,759,690−3.36%10b5-1
Jun 29, 2026 SForm 4 →Jul 1, 7:04 pm EDTEugene NonkoDirector34,461$12.41$427,8151,162,656−2.88%10b5-1
Jun 26, 2026 SForm 4 →Jun 26, 6:57 pm EDTKuanling Amy YehChief Technology Officer3,000$11.16$33,480566,985−0.53%10b5-1
Jun 22, 2026 SForm 4 →Jun 24, 6:27 pm EDTEugene NonkoDirector23,202$10.25$237,8631,187,271−1.92%10b5-1
Jun 16, 2026 SForm 4 →Jun 18, 4:49 pm EDTSteven YiSee Remarks, Director24,000$10.01$240,1752,855,690−0.83%10b5-1
Jun 16, 2026 SForm 4 →Jun 18, 4:49 pm EDTEugene NonkoDirector23,202$10.00$232,0861,207,272−1.89%10b5-1
Jun 15, 2026 SForm 4 →Jun 15, 5:29 pm EDTKeith CramerChief Revenue Officer13,000$9.47$123,110280,528−4.43%10b5-1
Jun 10, 2026 SForm 4 →Jun 12, 4:51 pm EDTEugene NonkoDirector23,202$10.00$232,0481,227,273−1.86%10b5-1
Jun 5, 2026 SForm 4 →Jun 5, 4:23 pm EDTKuanling Amy YehChief Technology Officer3,000$8.89$26,669569,985−0.52%10b5-1

Reported at this company — derivatives (options, RSUs, warrants)

TradeReported (ET)InsiderSharesAvg priceTotalOwned afterΔ stakeFlags
Aug 15, 2026 MForm 4 →Aug 17, 9:53 pm EDTKeith CramerChief Revenue Officer9,775——26,832—10b5-1
Aug 15, 2026 MForm 4 →Aug 17, 9:53 pm EDTKuanling Amy YehChief Technology Officer10,106——28,819—10b5-1