Form4insider filings, from the source

Company · CIK 0001818383 · SIC 7389 — Services-Business Services, NEC · NYSE

MediaAlpha, Inc. · MAX

Insider activity reported against this company. All insider holders · On EDGAR ↗

1M3M6M1Y2YAll datashares as filed — not split-adjusted
Open-market buys & salesbuys $0 · 0sales $2.0M · 8net −$2.0M
$10k$10k$100k$100k$1M$1MbuyssalesAug 26Aug 31Sep 5Sep 10Sep 16Sep 21Sep 26

Reported at this company — common stock

TradeReported (ET)InsiderSharesAvg priceTotalOwned afterΔ stakeFlags
Sep 25, 2026 SForm 4 →Sep 25, 7:21 pm EDTKuanling Amy YehChief Technology Officer3,000$9.40$28,200546,091−0.55%10b5-1
Sep 21, 2026 SForm 4 →Sep 23, 7:51 pm EDTEugene NonkoDirector15,468$10.66$164,823854,550−1.78%10b5-1
Sep 15, 2026 SForm 4 →Sep 16, 6:36 pm EDTKeith CramerChief Revenue Officer13,000$11.49$149,422251,303−4.92%10b5-1
Sep 14, 2026 SForm 4 →Sep 16, 6:36 pm EDTEugene NonkoDirector28,871$11.58$334,470867,884−3.22%10b5-1
Sep 8, 2026 SForm 4 →Sep 10, 7:33 pm EDTEugene NonkoDirector27,639$11.59$320,211890,208−3.01%10b5-1
Sep 4, 2026 SForm 4 →Sep 9, 6:22 pm EDTKuanling Amy YehChief Technology Officer3,000$12.00$36,000549,091−0.54%10b5-1
Sep 1, 2026 SForm 4 →Sep 2, 6:45 pm EDTSteven YiSee Remarks, Director48,000$12.38$594,3652,339,740−2.01%10b5-1
Aug 31, 2026 SForm 4 →Sep 2, 6:45 pm EDTEugene NonkoDirector31,335$12.42$389,059912,027−3.32%10b5-1

Reported at this company — derivatives (options, RSUs, warrants)

No reported derivative activity in this period.