SEC Form 4 · accession 0001818383-26-000226
MediaAlpha, Inc. · MAX
Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗
Reporting owner
Eugene Nonko
Director
Period of report
Aug 31, 2026
Accepted (ET)
Sep 2, 2026 · 6:45 pm EDT
Rule 10b5-1 plan
yes — trade under a plan
Issuer CIK
0001818383
Table I — non-derivative securities
| Security | Date | Code | Shares | Price | A/D | Owned after | D/I | Nature of ownership |
|---|---|---|---|---|---|---|---|---|
| Class A Common StockF2 | Aug 31, 2026 | S | 2,667 | $12.5858 | D | 820,656 | D | |
| Class A Common StockF3 | Sep 1, 2026 | S | 2,667 | $12.4544 | D | 817,989 | D | |
| Class A Common StockF4 | Sep 2, 2026 | S | 2,667 | $12.2163 | D | 815,322 | D | |
| Class A Common StockF2 | Aug 31, 2026 | S | 7,778 | $12.6075 | D | 927,583 | I | By O.N.E. Holdings,LLC |
| Class A Common StockF5 | Sep 1, 2026 | S | 7,778 | $12.3931 | D | 919,805 | I | By O.N.E. Holdings,LLC |
| Class A Common StockF6 | Sep 2, 2026 | S | 7,778 | $12.245 | D | 912,027 | I | By O.N.E. Holdings,LLC |
Table II — derivative securities
No Table II lines on this filing.
Explanation of responses
- F1The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.
- F2Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.49 to $12.725 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- F3Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.40 to $12.51 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- F4Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.10 to $12.315 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- F5Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.205 to $12.645 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- F6Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.10 to $12.34 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.