SEC Form 4 · accession 0001818383-26-000177
MediaAlpha, Inc. · MAX
Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗
Reporting owner
Eugene Nonko
Director
Period of report
Jun 29, 2026
Accepted (ET)
Jul 1, 2026 · 7:04 pm EDT
Rule 10b5-1 plan
yes — trade under a plan
Issuer CIK
0001818383
Table I — non-derivative securities
| Security | Date | Code | Shares | Price | A/D | Owned after | D/I | Nature of ownership |
|---|---|---|---|---|---|---|---|---|
| Class A Common StockF2 | Jun 29, 2026 | S | 2,667 | $11.8144 | D | 947,505 | D | |
| Class A Common StockF3 | Jun 30, 2026 | S | 2,667 | $12.4236 | D | 944,838 | D | |
| Class A Common StockF4 | Jul 1, 2026 | S | 4,512 | $12.7736 | D | 940,326 | D | |
| Class A Common StockF5 | Jun 29, 2026 | S | 7,778 | $11.9328 | D | 1,179,493 | I | By O.N.E. Holdings,LLC |
| Class A Common StockF6 | Jun 30, 2026 | S | 7,778 | $12.4389 | D | 1,171,715 | I | By O.N.E. Holdings,LLC |
| Class A Common StockF7 | Jul 1, 2026 | S | 9,059 | $12.8022 | D | 1,162,656 | I | By O.N.E. Holdings,LLC |
Table II — derivative securities
No Table II lines on this filing.
Explanation of responses
- F1The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.
- F2Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.66 to $12.005 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- F3Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.33 to $12.57 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- F4Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.42 to $13.01 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- F5Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.67 to $12.06 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- F6Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.255 to $12.54 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- F7Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.42 to $13.085 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.