SEC Form 4 · accession 0001818383-26-000218
MediaAlpha, Inc. · MAX
Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗
Reporting owner
Eugene Nonko
Director
Period of report
Aug 17, 2026
Accepted (ET)
Aug 19, 2026 · 5:09 pm EDT
Rule 10b5-1 plan
yes — trade under a plan
Issuer CIK
0001818383
Table I — non-derivative securities
| Security | Date | Code | Shares | Price | A/D | Owned after | D/I | Nature of ownership |
|---|---|---|---|---|---|---|---|---|
| Class A Common StockF2 | Aug 17, 2026 | S | 3,282 | $12.8205 | D | 839,118 | D | |
| Class A Common StockF3 | Aug 18, 2026 | S | 3,282 | $12.9023 | D | 835,836 | D | |
| Class A Common StockF4 | Aug 19, 2026 | S | 3,282 | $13.1997 | D | 832,554 | D | |
| Class A Common StockF2 | Aug 17, 2026 | S | 8,205 | $12.7798 | D | 975,959 | I | By O.N.E. Holdings,LLC |
| Class A Common StockF5 | Aug 18, 2026 | S | 8,205 | $12.8829 | D | 967,754 | I | By O.N.E. Holdings,LLC |
| Class A Common StockF6 | Aug 19, 2026 | S | 8,205 | $13.2265 | D | 959,549 | I | By O.N.E. Holdings,LLC |
Table II — derivative securities
No Table II lines on this filing.
Explanation of responses
- F1The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.
- F2Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.655 to $13.085 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- F3Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.58 to $13.025 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- F4Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.065 to $13.36 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- F5Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.59 to $13.03 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- F6Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.065 to $13.365 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.