SEC Form 4 · accession 0001818383-26-000216
MediaAlpha, Inc. · MAX
Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗
Reporting owner
Jeffrey B Coyne
Officer — GENERAL COUNSEL AND SECRETARY
Period of report
Aug 15, 2026
Accepted (ET)
Aug 17, 2026 · 9:53 pm EDT
Rule 10b5-1 plan
box not checked
Issuer CIK
0001818383
Table I — non-derivative securities
| Security | Date | Code | Shares | Price | A/D | Owned after | D/I | Nature of ownership |
|---|---|---|---|---|---|---|---|---|
| Class A Common StockF1 | Aug 15, 2026 | F | 2,187 | $13.17 | D | 589,577 | D | |
| Class A Common StockF1 | Aug 15, 2026 | F | 2,542 | $13.17 | D | 587,035 | D | |
| Class A Common StockF1 | Aug 15, 2026 | F | 5,224 | $13.17 | D | 581,811 | D | |
| Class A Common StockF1 | Aug 15, 2026 | F | 4,229 | $13.17 | D | 577,582 | D |
Table II — derivative securities
No Table II lines on this filing.
Explanation of responses
- F1Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.