SEC Form 4 · accession 0001818383-26-000206
MediaAlpha, Inc. · MAX
Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗
Reporting owner
Eugene Nonko
Director
Period of report
Aug 3, 2026
Accepted (ET)
Aug 5, 2026 · 5:19 pm EDT
Rule 10b5-1 plan
yes — trade under a plan
Issuer CIK
0001818383
Table I — non-derivative securities
| Security | Date | Code | Shares | Price | A/D | Owned after | D/I | Nature of ownership |
|---|---|---|---|---|---|---|---|---|
| Class A Common StockF2 | Aug 3, 2026 | S | 3,282 | $12.5402 | D | 857,580 | D | |
| Class A Common StockF3 | Aug 4, 2026 | S | 2,667 | $12.5033 | D | 854,913 | D | |
| Class A Common StockF4 | Aug 5, 2026 | S | 2,667 | $12.3636 | D | 852,246 | D | |
| Class A Common StockF5 | Aug 3, 2026 | S | 8,205 | $12.483 | D | 1,024,335 | I | By O.N.E. Holdings,LLC |
| Class A Common StockF6 | Aug 4, 2026 | S | 7,778 | $12.4478 | D | 1,016,557 | I | By O.N.E. Holdings,LLC |
| Class A Common StockF7 | Aug 5, 2026 | S | 7,778 | $12.2808 | D | 1,008,779 | I | By O.N.E. Holdings,LLC |
Table II — derivative securities
No Table II lines on this filing.
Explanation of responses
- F1The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.
- F2Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.275 to $13.01 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- F3Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.335 to $12.615 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- F4Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.12 to $12.48 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- F5Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.25 to $13.01 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- F6Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.315 to $12.62 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- F7Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.14 to $12.47 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.