SEC Form 4 · accession 0001818383-26-000180
MediaAlpha, Inc. · MAX
Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗
Reporting owner
Eugene Nonko
Director
Period of report
Jul 6, 2026
Accepted (ET)
Jul 8, 2026 · 9:34 pm EDT
Rule 10b5-1 plan
yes — trade under a plan
Issuer CIK
0001818383
Table I — non-derivative securities
| Security | Date | Code | Shares | Price | A/D | Owned after | D/I | Nature of ownership |
|---|---|---|---|---|---|---|---|---|
| Class A Common StockF2 | Jul 6, 2026 | S | 24,992 | $13.9117 | D | 915,334 | D | |
| Class A Common StockF3 | Jul 7, 2026 | S | 4,952 | $14.0841 | D | 910,382 | D | |
| Class A Common StockF4 | Jul 8, 2026 | S | 3,282 | $13.7802 | D | 907,100 | D | |
| Class A Common StockF5 | Jul 6, 2026 | S | 25,352 | $13.8627 | D | 1,137,304 | I | By O.N.E. Holdings,LLC |
| Class A Common StockF6 | Jul 7, 2026 | S | 9,524 | $14.059 | D | 1,127,780 | I | By O.N.E. Holdings,LLC |
| Class A Common StockF7 | Jul 8, 2026 | S | 8,205 | $13.6093 | D | 1,119,575 | I | By O.N.E. Holdings,LLC |
Table II — derivative securities
No Table II lines on this filing.
Explanation of responses
- F1The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.
- F2Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.12 to $14.06 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- F3Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.86 to $14.30 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- F4Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.69 to $13.82 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- F5Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.12 to $14.025 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- F6Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.85 to $14.30 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- F7Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.465 to $13.84 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.