Company · CIK 0001101215 · SIC 6141 — Personal Credit Institutions · NYSE
BREAD FINANCIAL HOLDINGS, INC. · BFH
Insider activity reported against this company. All insider holders · On EDGAR ↗
Reported at this company — common stock
| Trade | Reported (ET) | Insider | Shares | Avg price | Total | Owned after | Δ stake | Flags |
|---|---|---|---|---|---|---|---|---|
| Sep 14, 2026 PForm 4 → | Sep 16, 1:37 pm EDT | Dennis James McCarthyEVP, Chief Revenue Officer | 16 | $108.14 | $1,718 | 29,546 | +0.05% | |
| Jul 28, 2026 SForm 4 → | Jul 29, 4:38 pm EDT | Praniti LakhwaraDirector | 2,802 | $106.12 | $297,348 | 4,458 | −38.6% | |
| Jul 15, 2026 AForm 4 → | Jul 17, 11:35 am EDT | John C GerspachDirector | 730 | — | — | 49,574 | — | |
| Jun 15, 2026 AForm 4 → | Jun 17, 6:22 pm EDT | Praniti LakhwaraDirector | 1,638 | — | — | 7,260 | — | |
| Jun 15, 2026 AForm 4 → | Jun 17, 6:21 pm EDT | Rajesh NatarajanDirector | 1,638 | — | — | 21,442 | — | |
| Jun 15, 2026 AForm 4 → | Jun 17, 6:15 pm EDT | Joyce St ClairDirector | 1,638 | — | — | 11,307 | — | |
| Jun 15, 2026 AForm 4 → | Jun 17, 6:13 pm EDT | John J. FawcettDirector | 1,638 | — | — | 12,638 | — | |
| Jun 15, 2026 AForm 4 → | Jun 17, 6:10 pm EDT | Timothy J TheriaultDirector | 1,638 | — | — | 27,384 | — | |
| Jun 15, 2026 AForm 4 → | Jun 17, 6:08 pm EDT | Sharen J TurneyDirector | 1,638 | — | — | 23,174 | — | |
| Jun 15, 2026 AForm 4 → | Jun 17, 6:07 pm EDT | John C GerspachDirector | 1,638 | — | — | 48,844 | — | |
| Jun 15, 2026 AForm 4 → | Jun 17, 6:06 pm EDT | Laurie Anne TuckerDirector | 1,638 | — | — | 35,459 | — | |
| Feb 15, 2019 AFForm 4 → | Feb 20, 4:11 pm EST | Laura SantillanSVP, Chief Acctg. Officer | 4,284 | $172.23 | $81,636 | 24,980 | — | plan? |
| Feb 15, 2019 AFForm 4 → | Feb 20, 4:10 pm EST | Bryan A PearsonEVP & President, LoyaltyOne | 17,364 | $172.04 | $594,912 | 25,282 | — | plan? |
| Feb 15, 2019 AFForm 4 → | Feb 20, 4:09 pm EST | Joseph L Motes IIISVP, General Counsel & Secy | 4,021 | $172.01 | $65,192 | 9,475 | — | plan? |
| Feb 15, 2019 AFForm 4 → | Feb 20, 4:08 pm EST | Melisa A MillerEVP & Pres, Card Services | 17,061 | $172.09 | $458,288 | 42,453 | — | plan? |
| Feb 15, 2019 AFForm 4 → | Feb 20, 4:07 pm EST | Bryan J KennedyEVP & President, Epsilon | 15,943 | $172.12 | $384,693 | 130,693 | — | plan? |
| Feb 15, 2019 FForm 4 → | Feb 20, 4:06 pm EST | Charles L HornEVP & Chief Financial Officer | 1,619 | $172.23 | $278,839 | 10,533 | — | plan? |
| Feb 15, 2019 AFForm 4 → | Feb 20, 4:05 pm EST | Edward J HeffernanPresident and CEO, Director | 52,140 | $172.00 | $1,255,286 | 251,893 | — | plan? |
| Nov 28, 2018 SForm 4 → | Nov 30, 5:04 pm EST | ValueAct Holdings, L.P. +5Director | 200,000 | $198.60 | $39,719,500 | 5,207,646 | −3.70% | plan? |
| Nov 6, 2018 SForm 4 → | Nov 8, 5:30 pm EST | ValueAct Holdings, L.P. +5Director | 675,000 | $200.00 | $135,000,000 | 5,407,646 | −11.1% | plan? |
| Sep 5, 2018 GForm 5 → | Feb 14, 2019, 4:01 pm EST | Edward J HeffernanPresident and CEO, Director | 12,750 | — | — | 228,365 | — | plan? |
| Aug 21, 2018 JForm 4 → | Aug 22, 4:02 pm EDT | Robert A MinicucciDirector | 2,388 | — | — | 125,144 | — | plan? |
| Aug 17, 2018 FForm 4 → | Aug 21, 4:02 pm EDT | Joseph L Motes IIISVP, General Counsel & Secy | 138 | $235.64 | $32,518 | 7,385 | — | plan? |
| Aug 14, 2018 SForm 4 → | Aug 16, 4:02 pm EDT | Bryan A PearsonEVP & President, LoyaltyOne | 3,424 | $231.67 | $793,231 | 19,706 | −14.8% | plan? |
| Jul 24, 2018 SForm 4 → | Jul 26, 5:21 pm EDT | Charles L HornEVP & Chief Financial Officer | 16,035 | $232.58 | $3,729,392 | 16,084 | −49.9% | plan? |
| Jun 25, 2018 AForm 4 → | Jun 27, 5:25 pm EDT | Kelly J Barlow +6Director, 10% Owner | 655 | — | — | 1,219 | — | plan? |
| Jun 25, 2018 AForm 4 → | Jun 27, 4:05 pm EDT | Laurie Anne TuckerDirector | 1,155 | — | — | 3,522 | — | plan? |
| Jun 25, 2018 AForm 4 → | Jun 27, 4:05 pm EDT | Timothy J TheriaultDirector | 655 | — | — | 1,666 | — | plan? |
| Jun 25, 2018 AForm 4 → | Jun 27, 4:04 pm EDT | Robert A MinicucciDirector | 1,800 | — | — | 127,532 | — | plan? |
| Jun 25, 2018 AForm 4 → | Jun 27, 4:03 pm EDT | Kenneth R JensenDirector | 655 | — | — | 70,671 | — | plan? |
| Jun 25, 2018 AForm 4 → | Jun 27, 4:02 pm EDT | E Linn Draper Jr.Director | 1,183 | — | — | 26,990 | — | plan? |
| Jun 25, 2018 AForm 4 → | Jun 27, 4:01 pm EDT | Roger H BallouDirector | 655 | — | — | 12,084 | — | plan? |
| Jun 25, 2018 AForm 4 → | Jun 27, 11:17 am EDT | Bruce K AndersonDirector | 993 | — | — | 856,896 | — | plan? |
| May 15, 2018 PForm 4 → | May 17, 4:44 pm EDT | ValueAct Holdings, L.P. +5Director, 10% Owner | 2,646 | $205.00 | $542,430 | 6,082,646 | +0.04% | plan? |
| May 8, 2018 PForm 4 → | May 10, 5:22 pm EDT | ValueAct Holdings, L.P. +5Director, 10% Owner | 202,600 | $201.80 | $40,884,390 | 6,080,000 | +3.45% | plan? |
| Feb 26, 2018 SForm 4 → | Feb 27, 4:03 pm EST | Melisa A MillerEVP & Pres, Card Services | 12,246 | $245.09 | $3,001,378 | 35,574 | −25.6% | plan? |
| Feb 16, 2018 FForm 4 → | Feb 21, 4:08 pm EST | Laura SantillanSVP, Chief Acctg. Officer | 291 | $244.94 | $71,278 | 22,183 | — | plan? |
| Feb 16, 2018 FForm 4 → | Feb 21, 4:08 pm EST | Bryan A PearsonEVP & President, LoyaltyOne | 2,236 | $245.30 | $548,501 | 23,130 | — | plan? |
| Feb 16, 2018 FForm 4 → | Feb 21, 4:07 pm EST | Joseph L Motes IIISVP, General Counsel & Secy | 96 | $243.50 | $23,376 | 7,523 | — | plan? |
| Feb 16, 2018 FForm 4 → | Feb 21, 4:06 pm EST | Melisa A MillerEVP & Pres, Card Services | 1,764 | $245.25 | $432,626 | 47,820 | — | plan? |
| Feb 16, 2018 FForm 4 → | Feb 21, 4:06 pm EST | Bryan J KennedyEVP & President, Epsilon | 1,575 | $245.29 | $386,336 | 123,949 | — | plan? |
| Feb 16, 2018 FForm 4 → | Feb 21, 4:04 pm EST | Charles L HornEVP & Chief Financial Officer | 1,253 | $245.27 | $307,322 | 32,119 | — | plan? |
| Feb 16, 2018 SForm 4 → | Feb 21, 4:04 pm EST | Edward J HeffernanPresident and CEO, Director | 21,000 | $244.83 | $5,141,434 | 243,668 | −7.93% | plan? |
| Feb 16, 2018 FForm 4 → | Feb 21, 4:04 pm EST | Edward J HeffernanPresident and CEO, Director | 4,369 | $245.26 | $1,071,562 | 241,115 | — | plan? |
| Feb 15, 2018 AFForm 4 → | Feb 20, 4:10 pm EST | Laura SantillanSVP, Chief Acctg. Officer | 2,927 | $243.99 | $33,915 | 22,474 | — | plan? |
| Feb 15, 2018 AFForm 4 → | Feb 20, 4:09 pm EST | Bryan A PearsonEVP & President, LoyaltyOne | 11,969 | $243.99 | $418,687 | 25,366 | — | plan? |
| Feb 15, 2018 AFForm 4 → | Feb 20, 4:09 pm EST | Joseph L Motes IIISVP, General Counsel & Secy | 2,835 | $243.99 | $44,650 | 7,619 | — | plan? |
| Feb 15, 2018 AFForm 4 → | Feb 20, 4:08 pm EST | Melisa A MillerEVP & Pres, Card Services | 11,788 | $243.99 | $303,524 | 49,584 | — | plan? |
| Feb 15, 2018 AFForm 4 → | Feb 20, 4:07 pm EST | Bryan J KennedyEVP & President, Epsilon | 11,169 | $243.99 | $263,997 | 125,524 | — | plan? |
| Feb 15, 2018 AFForm 4 → | Feb 20, 4:06 pm EST | Charles L HornEVP & Chief Financial Officer | 9,269 | $243.99 | $172,257 | 33,372 | — | plan? |
| Feb 15, 2018 AFForm 4 → | Feb 20, 4:05 pm EST | Edward J HeffernanPresident and CEO, Director | 35,423 | $243.99 | $702,935 | 266,484 | — | plan? |
| Nov 30, 2017 SForm 4 → | Dec 1, 4:03 pm EST | Charles L HornEVP & Chief Financial Officer | 2,128 | $235.00 | $500,080 | 28,188 | −7.02% | plan? |
| Nov 27, 2017 GForm 5 → | Feb 9, 2018, 4:02 pm EST | Edward J HeffernanPresident and CEO, Director | 4,757 | — | — | 240,202 | — | plan? |
| Aug 17, 2017 FForm 4 → | Aug 18, 4:03 pm EDT | Joseph L Motes IIISVP, General Counsel & Secy | 150 | $226.17 | $33,926 | 5,435 | — | plan? |
| Jun 26, 2017 AForm 4 → | Jun 28, 5:48 pm EDT | Kelly J Barlow +6Director, 10% Owner | 564 | — | — | 564 | — | plan? |
| Jun 26, 2017 AForm 4 → | Jun 28, 4:50 pm EDT | Bruce K AndersonDirector | 864 | — | — | 855,903 | — | plan? |
| Jun 26, 2017 AForm 4 → | Jun 28, 4:09 pm EDT | Laurie Anne TuckerDirector | 934 | — | — | 2,367 | — | plan? |
| Jun 26, 2017 AForm 4 → | Jun 28, 4:08 pm EDT | Timothy J TheriaultDirector | 564 | — | — | 1,011 | — | plan? |
| Jun 26, 2017 AForm 4 → | Jun 28, 4:07 pm EDT | Robert A MinicucciDirector | 1,477 | — | — | 125,732 | — | plan? |
| Jun 26, 2017 AForm 4 → | Jun 28, 4:07 pm EDT | Kenneth R JensenDirector | 564 | — | — | 70,016 | — | plan? |
| Jun 26, 2017 AForm 4 → | Jun 28, 4:06 pm EDT | E Linn Draper Jr.Director | 1,042 | — | — | 25,807 | — | plan? |
| Jun 26, 2017 AForm 4 → | Jun 28, 4:05 pm EDT | D Keith CobbDirector | 564 | — | — | 9,237 | — | plan? |
| Jun 26, 2017 AForm 4 → | Jun 28, 4:03 pm EDT | Roger H BallouDirector | 564 | — | — | 11,429 | — | plan? |
| Feb 28, 2017 GForm 5 → | Feb 9, 2018, 4:03 pm EST | Charles L HornEVP & Chief Financial Officer | 1,708 | — | — | 26,480 | — | plan? |
| Feb 27, 2017 GForm 5 → | Feb 9, 2018, 4:04 pm EST | Bryan J KennedyEVP & President, Epsilon | 4,500 | — | — | 117,687 | — | plan? |
| Feb 27, 2017 SForm 4 → | Feb 28, 4:04 pm EST | Laura SantillanSVP, Chief Acctg. Officer | 2,784 | $246.43 | $686,069 | 20,377 | −12.0% | plan? |
| Feb 27, 2017 SForm 4 → | Feb 28, 4:02 pm EST | Bryan A PearsonEVP & President, LoyaltyOne | 3,450 | $247.32 | $853,244 | 18,036 | −16.1% | plan? |
| Feb 17, 2017 FForm 4 → | Feb 22, 4:08 pm EST | Laura SantillanSVP, Chief Acctg. Officer | 361 | $234.27 | $84,573 | 23,161 | — | plan? |
| Feb 17, 2017 FForm 4 → | Feb 22, 4:07 pm EST | Bryan A PearsonEVP & President, LoyaltyOne | 3,078 | $234.26 | $721,052 | 21,486 | — | plan? |
| Feb 17, 2017 FForm 4 → | Feb 22, 4:06 pm EST | Melisa A MillerEVP & Pres, Card Services | 2,375 | $234.20 | $556,227 | 41,477 | — | plan? |
| Feb 17, 2017 FForm 4 → | Feb 22, 4:04 pm EST | Bryan J KennedyEVP & President, Epsilon | 2,076 | $234.49 | $486,796 | 122,187 | — | plan? |
| Feb 17, 2017 FForm 4 → | Feb 22, 4:03 pm EST | Charles L HornEVP & Chief Financial Officer | 1,683 | $234.27 | $394,270 | 30,316 | — | plan? |
| Feb 17, 2017 FForm 4 → | Feb 22, 4:02 pm EST | Edward J HeffernanPresident and CEO, Director | 6,079 | $234.22 | $1,423,837 | 244,959 | — | plan? |
| Feb 15, 2017 AFForm 4 → | Feb 17, 4:18 pm EST | Laura SantillanSVP, Chief Acctg. Officer | 2,450 | $230.95 | $39,492 | 23,522 | — | plan? |
| Feb 15, 2017 AFForm 4 → | Feb 17, 4:15 pm EST | Bryan A PearsonEVP & President, LoyaltyOne | 13,034 | $230.95 | $207,855 | 24,564 | — | plan? |
| Feb 15, 2017 AFForm 4 → | Feb 17, 4:14 pm EST | Joseph L Motes IIISVP, General Counsel & Secy | 2,962 | $230.95 | $24,943 | 5,585 | — | plan? |
| Feb 15, 2017 AFForm 4 → | Feb 17, 4:12 pm EST | Melisa A MillerEVP & Pres, Card Services | 12,508 | $230.95 | $128,639 | 43,852 | — | plan? |
| Feb 15, 2017 AFForm 4 → | Feb 17, 4:11 pm EST | Bryan J KennedyEVP & President, Epsilon | 12,183 | $230.95 | $102,773 | 124,263 | — | plan? |
| Feb 15, 2017 AFForm 4 → | Feb 17, 4:10 pm EST | Charles L HornEVP & Chief Financial Officer | 10,028 | $230.95 | $83,373 | 31,999 | — | plan? |
| Feb 15, 2017 AFForm 4 → | Feb 17, 4:08 pm EST | Edward J HeffernanPresident and CEO, Director | 35,787 | $230.95 | $446,888 | 251,038 | — | plan? |
| Feb 7, 2017 SForm 4 → | Feb 9, 4:06 pm EST | Roger H BallouDirector | 648 | $225.71 | $146,261 | 10,865 | −5.63% | plan? |
| Jan 26, 2017 PForm 4 → | Jan 30, 5:02 pm EST | ValueAct Holdings, L.P. +510% Owner | 57,400 | $218.56 | $12,545,270 | 5,877,400 | +0.99% | plan? |
| Jan 23, 2017 PForm 4 → | Jan 25, 5:42 pm EST | ValueAct Holdings, L.P. +510% Owner | 210,100 | $228.35 | $47,975,852 | 5,820,000 | +3.75% | plan? |
| Dec 16, 2016 PForm 4 → | Dec 20, 4:02 pm EST | Bryan J KennedyEVP & President, Epsilon | 238 | $231.11 | $55,045 | 116,899 | +0.20% | plan? |
| Nov 25, 2016 SForm 4 → | Nov 28, 4:12 pm EST | Charles L HornEVP & Chief Financial Officer | 1,290 | $234.53 | $302,537 | 27,801 | −4.43% | plan? |
| Nov 22, 2016 SForm 4 → | Nov 23, 4:04 pm EST | Bryan A PearsonEVP & President, LoyaltyOne | 4,628 | $231.65 | $1,072,073 | 17,394 | −21.0% | plan? |
| Nov 22, 2016 MForm 4 → | Nov 23, 4:04 pm EST | Bryan A PearsonEVP & President, LoyaltyOne | 4,628 | $63.35 | $293,184 | 22,022 | — | plan? |
| Nov 21, 2016 SForm 4 → | Nov 23, 4:02 pm EST | Bryan J KennedyEVP & President, Epsilon | 10,872 | $225.92 | $2,456,173 | 116,661 | −8.52% | plan? |
| Nov 21, 2016 MForm 4 → | Nov 23, 4:02 pm EST | Bryan J KennedyEVP & President, Epsilon | 4,872 | $63.35 | $308,641 | 127,533 | — | plan? |
| Nov 18, 2016 SForm 4 → | Nov 22, 4:07 pm EST | Edward J HeffernanPresident and CEO, Director | 15,223 | $217.66 | $3,313,452 | 235,428 | −6.07% | plan? |
| Nov 18, 2016 MForm 4 → | Nov 22, 4:07 pm EST | Edward J HeffernanPresident and CEO, Director | 15,223 | $63.35 | $964,377 | 250,651 | — | plan? |
| Nov 14, 2016 GForm 5 → | Feb 10, 2017, 4:02 pm EST | Edward J HeffernanPresident and CEO, Director | 5,150 | — | — | 230,278 | — | plan? |
| Oct 17, 2016 AForm 4 → | Oct 18, 4:03 pm EDT | Timothy J TheriaultDirector | 447 | — | — | 447 | — | plan? |
| Jun 27, 2016 AForm 4 → | Jun 29, 4:45 pm EDT | Roger H BallouDirector | 602 | — | — | 11,513 | — | plan? |
| Jun 27, 2016 AForm 4 → | Jun 29, 4:10 pm EDT | Laurie Anne TuckerDirector | 1,015 | — | — | 1,433 | — | plan? |
| Jun 27, 2016 AForm 4 → | Jun 29, 4:09 pm EDT | Robert A MinicucciDirector | 1,681 | — | — | 124,255 | — | plan? |
| Jun 27, 2016 AForm 4 → | Jun 29, 4:08 pm EDT | Kenneth R JensenDirector | 602 | — | — | 69,452 | — | plan? |
| Jun 27, 2016 AForm 4 → | Jun 29, 4:07 pm EDT | E Linn Draper Jr.Director | 1,167 | — | — | 24,765 | — | plan? |
| Jun 27, 2016 AForm 4 → | Jun 29, 4:06 pm EDT | D Keith CobbDirector | 602 | — | — | 8,673 | — | plan? |
| Jun 27, 2016 AForm 4 → | Jun 28, 4:03 pm EDT | Bruce K AndersonDirector | 966 | — | — | 855,039 | — | plan? |
Reported at this company — derivatives (options, RSUs, warrants)
| Trade | Reported (ET) | Insider | Shares | Avg price | Total | Owned after | Δ stake | Flags |
|---|---|---|---|---|---|---|---|---|
| Nov 22, 2016 MForm 4 → | Nov 23, 4:04 pm EST | Bryan A PearsonEVP & President, LoyaltyOne | 4,628 | — | — | 0 | — | |
| Nov 21, 2016 MForm 4 → | Nov 23, 4:02 pm EST | Bryan J KennedyEVP & President, Epsilon | 4,872 | — | — | 0 | — | |
| Nov 18, 2016 MForm 4 → | Nov 22, 4:07 pm EST | Edward J HeffernanPresident and CEO, Director | 15,223 | — | — | 0 | — | |
| Mar 9, 2016 MForm 4 → | Mar 11, 4:02 pm EST | Kenneth R JensenDirector | 2,512 | — | — | 0 | — | |
| Feb 11, 2016 MForm 4 → | Feb 12, 4:04 pm EST | Bryan A PearsonEVP & President, LoyaltyOne | 3,724 | — | — | 4,628 | — | |
| Feb 9, 2016 MForm 4 → | Feb 11, 4:24 pm EST | Bryan J KennedyEVP & President, Epsilon | 7,724 | — | — | 4,872 | — | |
| Dec 22, 2015 MForm 4 → | Dec 24, 1:01 pm EST | Bryan A PearsonEVP & President, LoyaltyOne | 4,000 | — | — | 8,352 | — | |
| Oct 26, 2015 MForm 4 → | Oct 28, 4:01 pm EDT | Edward J HeffernanPresident and CEO, Director | 21,482 | — | — | 15,223 | — |