SEC Form 4 · accession 0001101215-15-000218
BREAD FINANCIAL HOLDINGS, INC. · BFH
Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗
Reporting owner
Edward J Heffernan
Officer — President and CEO · Director
Period of report
Oct 26, 2015
Accepted (ET)
Oct 28, 2015 · 4:01 pm EDT
Rule 10b5-1 plan
unknown — predates the checkbox
Issuer CIK
0001101215
Table I — non-derivative securities
| Security | Date | Code | Shares | Price | A/D | Owned after | D/I | Nature of ownership |
|---|---|---|---|---|---|---|---|---|
| Common Stock | Oct 26, 2015 | M | 21,482 | $43.01 | A | 247,020 | D | |
| Common StockF2 | Oct 26, 2015 | S | 10,939 | $294.564 | D | 236,081 | D | |
| Common StockF3 | Oct 26, 2015 | S | 8,694 | $295.217 | D | 227,387 | D | |
| Common StockF4,F5 | Oct 26, 2015 | S | 1,849 | $296.067 | D | 225,538 | D |
Table II — derivative securities
| Security | Conv. / exercise price | Date | Code | Shares | A/D | Exercisable | Expires | Underlying | Underlying shares | Owned after | D/I |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Employee Stock Option (Right to Buy)F6,F7 | $43.01 | Oct 26, 2015 | M | 21,482 | D | — | Feb 13, 2016 | Common Stock | 21,482 | 15,223 | D |
Explanation of responses
- F1Cashless exercise of employee stock options due to expire on February 13, 2016, ten years after such options were granted.
- F2The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $293.88 to $294.87, inclusive. The reporting person undertakes to provide to Alliance Data Systems Corporation, any security holder of Alliance Data Systems Corporation, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (2), (3) and (4) to this Form 4.
- F3The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $294.88 to $295.84, inclusive.
- F4The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $295.88 to $296.20, inclusive.
- F5The total number of securities beneficially owned includes: (a) 177,872 unrestricted shares; (b) 1,893 unvested units from an award of 5,567 time-based restricted stock units granted 2/21/13; (c) 10,564 unvested units from an award of 31,068 performance-based restricted stock units granted 2/21/13; (d) 2,514 unvested units from an award of 3,751 time-based restricted stock units granted 2/18/14; (e) 13,624 unvested units from an award of 20,333 performance-based restricted stock units granted 2/18/14; (f) 3,814 unvested time-based restricted stock units granted 2/17/15; and (g) 15,257 unvested performance-based restricted stock units granted 2/17/15.
- F6This is an employee stock option grant that is fully vested.
- F7The total number of derivative securities beneficially owned includes an option for 15,223 shares granted 2/21/07, which is fully vested.