SEC Form 4 · accession 0001101215-17-000064
BREAD FINANCIAL HOLDINGS, INC. · BFH
Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗
Reporting owner
Bryan A Pearson
Officer — EVP & President, LoyaltyOne
Period of report
Feb 27, 2017
Accepted (ET)
Feb 28, 2017 · 4:02 pm EST
Rule 10b5-1 plan
unknown — predates the checkbox
Issuer CIK
0001101215
Table I — non-derivative securities
| Security | Date | Code | Shares | Price | A/D | Owned after | D/I | Nature of ownership |
|---|---|---|---|---|---|---|---|---|
| Common StockF1,F2 | Feb 27, 2017 | S | 3,450 | $247.317 | D | 18,036 | D | |
| Common StockF3 | holding | — | — | — | 85,942 | I | By 2456779 Ontario Inc. |
Table II — derivative securities
No Table II lines on this filing.
Explanation of responses
- F1The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $247.22 to $247.45, inclusive. The reporting person undertakes to provide to Alliance Data Systems Corporation, any security holder of Alliance Data Systems Corporation, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth herein.
- F2The total number of securities beneficially owned includes: (a) 499 unvested units from an award of 1,465 time-based restricted stock units granted 2/17/15; (b) 1,994 unvested units from an award of 5,864 performance-based restricted stock units granted 2/17/15; (c) 1,226 unvested units from an award of 1,830 time-based restricted stock units granted 2/16/16; (d) 2,183 unvested units from an award of 3,259 performance-based restricted stock units granted 2/16/16; (e) 1,992 unvested time-based restricted stock units granted 2/15/17; (f) 3,985 unvested performance-based restricted stock units granted 2/15/17; (g) 3,985 unvested performance-based restricted stock units granted 2/15/17; and (h) 2,172 unvested performance-based restricted stock units granted 2/15/17.
- F3The shares are held by 2456779 Ontario Inc., an Ontario, Canada corporation, of which the reporting person is the sole shareholder.