SEC Form 4 · accession 0001101215-18-000189

BREAD FINANCIAL HOLDINGS, INC. · BFH

Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗

Table I — non-derivative securities

Table II — derivative securities

Explanation of responses

• F1The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $231.20 to $231.93 inclusive. The reporting person undertakes to provide to Alliance Data Systems Corporation, any security holder of Alliance Data Systems Corporation, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth herein.
• F2The total number of securities beneficially owned includes: (a) 622 unvested units from an award of 1,830 time-based restricted stock units granted 2/16/16; (b) 1,107 unvested units from an award of 3,259 performance-based restricted stock units granted 2/16/16; (c) 1,335 unvested units from an award of 1,992 time-based restricted stock units granted 2/15/17; (d) 1,861 unvested units from an award of 2,778 performance-based restricted stock units granted 2/15/17; (e) 3,985 unvested performance-based restricted stock units granted 2/15/17; (f) 1,629 unvested units from an award of 3,258 performance-based restricted stock units granted 2/15/17; (g) 1,833 unvested time-based restricted stock units granted 2/15/18; (h) 3,667 unvested performance-based restricted stock units granted 2/15/18; and (i) 3,667 unvested performance-based restricted stock units granted 2/15/18
• F3The shares are held by 2456779 Ontario Inc., an Ontario, Canada corporation, of which the reporting person is the sole shareholder.