Company · CIK 0001616707 · SIC 5961 — Retail-Catalog & Mail-Order Houses · NYSE

Wayfair Inc. · W

Insider activity reported against this company. All insider holders · On EDGAR ↗

Period1M 3M 6M 1Y 2Y All datashares as filed — not split-adjusted

Open-market buys & salesbuys $2.9M · 5sales $685.6M · 1034net −$682.7M

Reported at this company — common stock

Trade	Reported (ET)	Insider	Shares	Avg price	Total	Owned after	Δ stake	Flags
Jan 4, 2016 CForm 4 →	Jan 5, 8:49 pm EST	Steven ConineCo-Founder, Director, 10% Owner	78,283	—	—	78,283	—	plan?
Jan 4, 2016 SForm 4 →	Jan 5, 8:48 pm EST	Steve OblakSVP and GM, Wayfair.com	600	$45.50	$27,300	83,109	−0.72%	plan?
Jan 4, 2016 SForm 4 →	Jan 5, 8:48 pm EST	Niraj ShahChief Executive Officer, Director, 10% Owner	78,283	$45.18	$3,537,191	0	−100%	plan?
Jan 4, 2016 CForm 4 →	Jan 5, 8:48 pm EST	Niraj ShahChief Executive Officer, Director, 10% Owner	78,283	—	—	78,283	—	plan?
Jan 1, 2016 CForm 4 →	Jan 5, 8:48 pm EST	Steve OblakSVP and GM, Wayfair.com	983	—	—	83,709	—	plan?
Jan 1, 2016 CForm 4 →	Jan 5, 8:47 pm EST	Nicholas MaloneChief Administrative Officer	310	—	—	133,705	—	plan?
Jan 1, 2016 CForm 4 →	Jan 5, 8:47 pm EST	John Champlin MullikenSVP, Strategic Initiatives	310	—	—	195,261	—	plan?
Jan 1, 2016 CForm 4 →	Jan 5, 8:46 pm EST	Edmond MacriSVP, Marketing and Analytics	310	—	—	232,216	—	plan?
Dec 30, 2015 SForm 4 →	Dec 31, 7:26 pm EST	James SavareseChief Operating Officer	7,000	$48.55	$339,850	595,246	−1.16%	plan?
Dec 29, 2015 SForm 4 →	Dec 31, 7:26 pm EST	Michael D FleisherChief Financial Officer	20,120	$49.77	$1,001,297	41,941	−32.4%	plan?
Dec 29, 2015 SForm 4 →	Dec 29, 7:58 pm EST	Edmond MacriSVP, Marketing and Analytics	500	$49.01	$24,505	231,906	−0.22%	plan?
Dec 24, 2015 SForm 4 →	Dec 29, 7:57 pm EST	John Champlin MullikenSVP, Strategic Initiatives	3,159	$48.87	$154,380	194,951	−1.59%	plan?
Dec 22, 2015 SForm 4 →	Dec 23, 8:07 pm EST	Edmond MacriSVP, Marketing and Analytics	500	$47.83	$23,915	232,406	−0.21%	plan?
Dec 21, 2015 SForm 4 →	Dec 23, 8:10 pm EST	Steve OblakSVP and GM, Wayfair.com	600	$47.80	$28,680	82,726	−0.72%	plan?
Dec 21, 2015 CForm 4 →	Dec 23, 8:10 pm EST	Steve OblakSVP and GM, Wayfair.com	73	—	—	83,326	—	plan?
Dec 21, 2015 CForm 4 →	Dec 23, 8:09 pm EST	Nicholas MaloneChief Administrative Officer	368	—	—	133,395	—	plan?
Dec 21, 2015 CForm 4 →	Dec 23, 8:08 pm EST	John Champlin MullikenSVP, Strategic Initiatives	368	—	—	198,110	—	plan?
Dec 21, 2015 CForm 4 →	Dec 23, 8:07 pm EST	James SavareseChief Operating Officer	1,474	—	—	602,246	—	plan?
Dec 21, 2015 CForm 4 →	Dec 23, 8:07 pm EST	Edmond MacriSVP, Marketing and Analytics	368	—	—	232,906	—	plan?
Dec 21, 2015 SForm 4 →	Dec 23, 8:06 pm EST	Michael D FleisherChief Financial Officer	18,268	$48.98	$894,714	62,061	−22.7%	plan?
Dec 21, 2015 CForm 4 →	Dec 23, 8:06 pm EST	Michael D FleisherChief Financial Officer	4,861	—	—	80,329	—	plan?
Dec 16, 2015 SForm 4 →	Dec 17, 8:38 pm EST	James SavareseChief Operating Officer	7,000	$44.49	$311,430	600,772	−1.15%	plan?
Dec 15, 2015 CForm 4 →	Dec 17, 8:40 pm EST	Steve OblakSVP and GM, Wayfair.com	440	—	—	83,253	—	plan?
Dec 15, 2015 SForm 4 →	Dec 17, 8:39 pm EST	Edmond MacriSVP, Marketing and Analytics	500	$46.34	$23,170	232,538	−0.21%	plan?
Dec 15, 2015 CForm 4 →	Dec 17, 8:39 pm EST	Edmond MacriSVP, Marketing and Analytics	1,058	—	—	233,038	—	plan?
Dec 15, 2015 CForm 4 →	Dec 17, 8:38 pm EST	John Champlin MullikenSVP, Strategic Initiatives	1,058	—	—	197,742	—	plan?
Dec 15, 2015 CForm 4 →	Dec 17, 8:38 pm EST	James SavareseChief Operating Officer	1,322	—	—	607,772	—	plan?
Dec 15, 2015 SForm 4 →	Dec 17, 8:37 pm EST	Nicholas MaloneChief Administrative Officer	5,250	$46.34	$243,285	133,027	−3.80%	plan?
Dec 15, 2015 CForm 4 →	Dec 17, 8:37 pm EST	Nicholas MaloneChief Administrative Officer	1,322	—	—	138,277	—	plan?
Dec 10, 2015 SForm 4 →	Dec 11, 8:08 pm EST	John Champlin MullikenSVP, Strategic Initiatives	3,159	$44.57	$140,797	196,684	−1.58%	plan?
Dec 8, 2015 SForm 4 →	Dec 9, 8:42 pm EST	Edmond MacriSVP, Marketing and Analytics	500	$43.95	$21,975	231,980	−0.22%	plan?
Dec 7, 2015 SForm 4 →	Dec 9, 8:43 pm EST	Steve OblakSVP and GM, Wayfair.com	600	$41.93	$25,158	82,813	−0.72%	plan?
Dec 7, 2015 SForm 4 →	Dec 9, 8:43 pm EST	Nicholas MaloneChief Administrative Officer	5,000	$41.93	$209,650	136,955	−3.52%	plan?
Dec 7, 2015 SForm 4 →	Dec 9, 8:42 pm EST	John Champlin MullikenSVP, Strategic Initiatives	790	$45.00	$35,550	199,843	−0.39%	plan?
Dec 2, 2015 GForm 4/A →	Sep 15, 2016, 4:23 pm EDT	Nicholas MaloneChief Administrative Officer	267,914	—	—	133,957	—	plan?
Dec 2, 2015 GForm 4 →	Sep 9, 2016, 4:39 pm EDT	Nicholas MaloneChief Administrative Officer	268,714	—	—	134,357	—	plan? late amended
Dec 2, 2015 SForm 4 →	Dec 3, 8:22 pm EST	James SavareseChief Operating Officer	7,000	$40.00	$280,000	606,450	−1.14%	plan?
Dec 2, 2015 SForm 4 →	Dec 3, 8:21 pm EST	John Champlin MullikenSVP, Strategic Initiatives	395	$40.00	$15,800	200,633	−0.20%	plan?
Dec 1, 2015 CForm 4 →	Dec 3, 8:23 pm EST	Steve OblakSVP and GM, Wayfair.com	837	—	—	83,413	—	plan?
Dec 1, 2015 SForm 4 →	Dec 3, 8:23 pm EST	Edmond MacriSVP, Marketing and Analytics	500	$37.44	$18,720	232,480	−0.21%	plan?
Dec 1, 2015 CForm 4 →	Dec 3, 8:23 pm EST	Edmond MacriSVP, Marketing and Analytics	264	—	—	232,980	—	plan?
Dec 1, 2015 CForm 4 →	Dec 3, 8:21 pm EST	Nicholas MaloneChief Administrative Officer	264	—	—	141,955	—	plan?
Dec 1, 2015 CForm 4 →	Dec 3, 8:21 pm EST	John Champlin MullikenSVP, Strategic Initiatives	264	—	—	201,028	—	plan?
Dec 1, 2015 SForm 4 →	Dec 3, 8:20 pm EST	Niraj ShahChief Executive Officer, Director, 10% Owner	78,283	$38.05	$2,978,557	100,000	−43.9%	plan?
Dec 1, 2015 CForm 4 →	Dec 3, 8:20 pm EST	Niraj ShahChief Executive Officer, Director, 10% Owner	78,283	—	—	115,657	—	plan?
Dec 1, 2015 SForm 4 →	Dec 3, 8:19 pm EST	Steven ConineCo-Founder, Director, 10% Owner	78,283	$38.04	$2,978,092	100,000	−43.9%	plan?
Dec 1, 2015 CForm 4 →	Dec 3, 8:19 pm EST	Steven ConineCo-Founder, Director, 10% Owner	78,283	—	—	115,657	—	plan?
Nov 30, 2015 SForm 4 →	Dec 2, 7:02 pm EST	HARBOURVEST PARTNERS 2007 DIRECT ASSOCIATES L.P. +3Other	83,837	$38.23	$3,205,147	15,601	−84.3%	plan?
Nov 30, 2015 SForm 4 →	Dec 2, 7:00 pm EST	HARBOURVEST PARTNERS 2007 DIRECT ASSOCIATES L.P. +9Other	83,837	$38.23	$3,205,147	15,601	−84.3%	plan?
Nov 27, 2015 SForm 4 →	Nov 30, 7:42 pm EST	John Champlin MullikenSVP, Strategic Initiatives	2,369	$38.10	$90,259	200,764	−1.17%	plan?
Nov 24, 2015 GForm 5 →	Feb 3, 2016, 8:15 pm EST	Niraj ShahChief Executive Officer, Director, 10% Owner	250,000	—	—	0	—	plan?
Nov 24, 2015 GForm 5 →	Feb 3, 2016, 8:14 pm EST	Steven ConineChief Technology Officer, Director, 10% Owner	250,000	—	—	0	—	plan?
Nov 23, 2015 SForm 4 →	Nov 25, 7:03 pm EST	HARBOURVEST PARTNERS 2007 DIRECT ASSOCIATES L.P. +3Other	101,403	$39.26	$3,981,536	15,905	−86.4%	plan?
Nov 23, 2015 JForm 4 →	Nov 25, 7:03 pm EST	HARBOURVEST PARTNERS 2007 DIRECT ASSOCIATES L.P. +3Other	50,482	—	—	1,165,588	—	plan?
Nov 23, 2015 SForm 4 →	Nov 25, 7:00 pm EST	HARBOURVEST PARTNERS 2007 DIRECT ASSOCIATES L.P. +9Other	101,403	$39.26	$3,981,536	15,905	−86.4%	plan?
Nov 23, 2015 JForm 4 →	Nov 25, 7:00 pm EST	HARBOURVEST PARTNERS 2007 DIRECT ASSOCIATES L.P. +9Other	50,482	—	—	1,165,588	—	plan?
Nov 21, 2015 CForm 4 →	Nov 24, 8:54 pm EST	Steve OblakSVP and GM, Wayfair.com	74	—	—	82,576	—	plan?
Nov 21, 2015 CForm 4 →	Nov 24, 8:53 pm EST	Nicholas MaloneChief Administrative Officer	368	—	—	141,691	—	plan?
Nov 21, 2015 CForm 4 →	Nov 24, 8:53 pm EST	Michael D FleisherChief Financial Officer	4,861	—	—	75,468	—	plan?
Nov 21, 2015 CForm 4 →	Nov 24, 8:52 pm EST	John Champlin MullikenSVP, Strategic Initiatives	368	—	—	203,133	—	plan?
Nov 21, 2015 CForm 4 →	Nov 24, 8:51 pm EST	James SavareseChief Operating Officer	1,474	—	—	613,450	—	plan?
Nov 21, 2015 CSForm 4 →	Nov 24, 8:51 pm EST	Edmond MacriSVP, Marketing and Analytics	868	$39.10	$19,550	232,716	—	plan?
Nov 18, 2015 JForm 4 →	Nov 20, 6:20 pm EST	HARBOURVEST PARTNERS 2007 DIRECT ASSOCIATES L.P. +9Other	28,060	—	—	16,275	—	plan?
Nov 18, 2015 SForm 4 →	Nov 19, 7:51 pm EST	James SavareseChief Operating Officer	7,000	$35.71	$249,970	611,976	−1.13%	plan?
Nov 17, 2015 PForm 4 →	Nov 19, 7:51 pm EST	Robert James GamgortDirector	7,000	$36.21	$253,450	16,945	+70.4%	plan?
Nov 17, 2015 SForm 4 →	Nov 17, 8:29 pm EST	Edmond MacriSVP, Marketing and Analytics	500	$37.60	$18,800	232,848	−0.21%	plan?
Nov 16, 2015 SForm 4 →	Nov 17, 8:27 pm EST	Nicholas MaloneChief Administrative Officer	5,250	$36.11	$189,578	141,323	−3.58%	plan?
Nov 16, 2015 SForm 4 →	Nov 17, 8:25 pm EST	Steve OblakSVP and GM, Wayfair.com	500	$36.11	$18,055	82,502	−0.60%	plan?
Nov 15, 2015 CForm 4 →	Nov 17, 8:29 pm EST	Edmond MacriSVP, Marketing and Analytics	1,058	—	—	233,348	—	plan?
Nov 15, 2015 CForm 4 →	Nov 17, 8:28 pm EST	James SavareseChief Operating Officer	1,322	—	—	618,976	—	plan?
Nov 15, 2015 CForm 4 →	Nov 17, 8:28 pm EST	John Champlin MullikenSVP, Strategic Initiatives	1,058	—	—	202,765	—	plan?
Nov 15, 2015 CForm 4 →	Nov 17, 8:27 pm EST	Nicholas MaloneChief Administrative Officer	1,322	—	—	146,573	—	plan?
Nov 15, 2015 CForm 4 →	Nov 17, 8:25 pm EST	Steve OblakSVP and GM, Wayfair.com	440	—	—	83,002	—	plan?
Nov 6, 2015 SForm 4 →	Nov 6, 7:51 pm EST	Nicholas MaloneChief Administrative Officer	5,000	$43.14	$215,700	145,251	−3.33%	plan?
Nov 4, 2015 SForm 4 →	Nov 6, 7:50 pm EST	James SavareseChief Operating Officer	7,000	$44.24	$309,680	617,654	−1.12%	plan?
Nov 3, 2015 SForm 4 →	Nov 3, 8:34 pm EST	Edmond MacriSVP, Marketing and Analytics	500	$43.49	$21,745	232,290	−0.21%	plan?
Nov 2, 2015 SForm 4 →	Nov 3, 8:46 pm EST	Steven ConineCo-Founder, Director, 10% Owner	78,283	$42.68	$3,341,504	250,000	−23.8%	plan?
Nov 2, 2015 CForm 4 →	Nov 3, 8:46 pm EST	Steven ConineCo-Founder, Director, 10% Owner	328,283	—	—	328,283	—	plan?
Nov 2, 2015 SForm 4 →	Nov 3, 8:45 pm EST	Steve OblakSVP and GM, Wayfair.com	600	$41.41	$24,846	82,562	−0.72%	plan?
Nov 2, 2015 SForm 4 →	Nov 3, 8:45 pm EST	Niraj ShahChief Executive Officer, Director, 10% Owner	78,283	$42.69	$3,342,198	250,000	−23.8%	plan?
Nov 2, 2015 CForm 4 →	Nov 3, 8:45 pm EST	Niraj ShahChief Executive Officer, Director, 10% Owner	328,283	—	—	328,283	—	plan?
Nov 2, 2015 SForm 4 →	Nov 3, 8:43 pm EST	Michael D FleisherChief Financial Officer	10,000	$41.93	$419,300	70,607	−12.4%	plan?
Nov 1, 2015 CForm 4 →	Nov 3, 8:45 pm EST	Steve OblakSVP and GM, Wayfair.com	926	—	—	83,162	—	plan?
Nov 1, 2015 CForm 4 →	Nov 3, 8:44 pm EST	Nicholas MaloneChief Administrative Officer	264	—	—	150,251	—	plan?
Nov 1, 2015 CForm 4 →	Nov 3, 8:34 pm EST	John Champlin MullikenSVP, Strategic Initiatives	264	—	—	201,707	—	plan?
Nov 1, 2015 CForm 4 →	Nov 3, 8:34 pm EST	Edmond MacriSVP, Marketing and Analytics	264	—	—	232,790	—	plan?
Oct 29, 2015 SForm 4 →	Oct 29, 8:12 pm EDT	John Champlin MullikenSVP, Strategic Initiatives	3,159	$43.97	$138,893	201,443	−1.54%	plan?
Oct 27, 2015 SForm 4 →	Oct 29, 8:10 pm EDT	Edmond MacriSVP, Marketing and Analytics	500	$40.76	$20,380	232,526	−0.21%	plan?
Oct 21, 2015 CForm 4 →	Oct 23, 7:52 pm EDT	Steve OblakSVP and GM, Wayfair.com	93	—	—	82,236	—	plan?
Oct 21, 2015 CForm 4 →	Oct 23, 7:52 pm EDT	Nicholas MaloneChief Administrative Officer	368	—	—	149,987	—	plan?
Oct 21, 2015 CForm 4 →	Oct 23, 7:51 pm EDT	Michael D FleisherChief Financial Officer	4,860	—	—	80,607	—	plan?
Oct 21, 2015 CForm 4 →	Oct 23, 7:51 pm EDT	John Champlin MullikenSVP, Strategic Initiatives	368	—	—	204,602	—	plan?
Oct 21, 2015 SForm 4 →	Oct 23, 7:50 pm EDT	James SavareseChief Operating Officer	7,000	$44.88	$314,142	624,654	−1.11%	plan?
Oct 21, 2015 CForm 4 →	Oct 23, 7:50 pm EDT	James SavareseChief Operating Officer	1,474	—	—	631,654	—	plan?
Oct 21, 2015 CForm 4 →	Oct 23, 7:50 pm EDT	Edmond MacriSVP, Marketing and Analytics	368	—	—	233,026	—	plan?
Oct 20, 2015 SForm 4 →	Oct 21, 8:35 pm EDT	Edmond MacriSVP, Marketing and Analytics	500	$44.94	$22,470	232,658	−0.21%	plan?
Oct 19, 2015 SForm 4 →	Oct 21, 8:36 pm EDT	Steve OblakSVP and GM, Wayfair.com	600	$41.92	$25,152	82,143	−0.73%	plan?
Oct 19, 2015 SForm 4 →	Oct 21, 8:35 pm EDT	John Champlin MullikenSVP, Strategic Initiatives	1,580	$45.00	$71,100	204,234	−0.77%	plan?
Oct 15, 2015 CForm 4 →	Oct 19, 8:28 pm EDT	Steve OblakSVP and GM, Wayfair.com	562	—	—	82,743	—	plan?
Oct 15, 2015 SForm 4 →	Oct 19, 8:26 pm EDT	Nicholas MaloneChief Administrative Officer	5,250	$39.58	$207,795	149,619	−3.39%	plan?

Reported at this company — derivatives (options, RSUs, warrants)

Trade	Reported (ET)	Insider	Shares	Avg price	Total	Owned after	Δ stake	Flags
May 15, 2015 CFMForm 4 →	May 18, 7:42 pm EDT	John Champlin MullikenSVP, Strategic Initiatives	6,000	$28.51	$18,532	0	—
May 15, 2015 CFMForm 4 →	May 18, 7:41 pm EDT	Nicholas MaloneChief Administrative Officer	7,500	$28.51	$23,207	0	—
May 15, 2015 CFMForm 4 →	May 18, 7:40 pm EDT	Edmond MacriSVP, Marketing and Analytics	6,000	$28.51	$18,532	0	—
May 15, 2015 CFMForm 4 →	May 18, 7:40 pm EDT	Steve OblakSVP and GM, Wayfair.com	2,499	$28.51	$7,726	0	—
May 15, 2015 FMForm 4 →	May 18, 7:39 pm EDT	Steven ConineChief Technology Officer, Director, 10% Owner	5,813	$28.51	$23,179	15,895,520	—
May 15, 2015 FMForm 4 →	May 18, 7:38 pm EDT	Niraj ShahChief Executive Officer, Director, 10% Owner	5,813	$28.51	$23,179	15,895,520	—
May 1, 2015 CForm 4/A →	Sep 3, 8:22 pm EDT	Niraj ShahChief Executive Officer, Director, 10% Owner	62,626	—	—	15,893,842	—
May 1, 2015 CForm 4/A →	Sep 3, 8:21 pm EDT	Steven ConineCo-Founder, Director, 10% Owner	62,626	—	—	15,893,842	—
May 1, 2015 CFMForm 4 →	Jul 2, 8:33 pm EDT	Steve OblakSVP and GM, Wayfair.com	4,749	$37.64	$19,422	0	—	late
May 1, 2015 CForm 4 →	May 5, 6:04 pm EDT	Niraj ShahChief Executive Officer, Director, 10% Owner	62,626	—	—	15,893,833	—	amended
May 1, 2015 CForm 4 →	May 5, 6:04 pm EDT	Steven ConineChief Technology Officer, Director, 10% Owner	62,626	—	—	15,893,833	—	amended
May 1, 2015 CFMForm 4 →	May 5, 6:03 pm EDT	Nicholas MaloneChief Administrative Officer	1,500	$32.12	$5,396	0	—
May 1, 2015 CFMForm 4 →	May 5, 6:03 pm EDT	Steve OblakSVP and GM, Wayfair.com	4,749	$32.12	$17,409	0	—
May 1, 2015 CFMForm 4 →	May 5, 6:02 pm EDT	Edmond MacriSVP, Marketing and Analytics	1,500	$32.12	$4,946	0	—
May 1, 2015 CFMForm 4 →	May 4, 4:10 pm EDT	John Champlin MullikenSVP, Strategic Initiatives	1,500	$32.12	$5,011	0	—
Apr 28, 2015 AForm 4 →	Apr 30, 12:03 pm EDT	Edmond MacriSVP, Marketing and Analytics	50,000	—	—	50,000	—
Apr 28, 2015 AForm 4 →	Apr 30, 12:03 pm EDT	John Champlin MullikenSVP, Strategic Initiatives	50,000	—	—	50,000	—
Apr 28, 2015 MForm 4 →	Apr 30, 12:03 pm EDT	James SavareseChief Operating Officer	30,000	—	—	30,000	—
Apr 28, 2015 AForm 4 →	Apr 30, 12:03 pm EDT	Steve OblakSVP and GM, Wayfair.com	50,000	—	—	50,000	—
Apr 21, 2015 CFMForm 4 →	Apr 23, 5:22 pm EDT	John Champlin MullikenSVP, Strategic Initiatives	2,091	$32.15	$7,298	0	—
Apr 21, 2015 CFMForm 4 →	Apr 23, 5:21 pm EDT	Nicholas MaloneChief Administrative Officer	2,091	$32.15	$7,298	0	—
Apr 21, 2015 CFMForm 4 →	Apr 23, 5:20 pm EDT	Michael D FleisherChief Financial Officer	28,398	$32.15	$126,575	0	—
Apr 21, 2015 CFMForm 4 →	Apr 23, 5:19 pm EDT	Steve OblakSVP and GM, Wayfair.com	420	$32.15	$1,479	0	—
Apr 21, 2015 CFMForm 4 →	Apr 23, 5:17 pm EDT	James SavareseChief Operating Officer	8,367	$32.15	$28,131	0	—
Apr 21, 2015 CFMForm 4 →	Apr 23, 5:16 pm EDT	Edmond MacriSVP, Marketing and Analytics	2,091	$32.15	$7,298	0	—
Apr 15, 2015 FMForm 4 →	Apr 17, 5:09 pm EDT	Niraj ShahChief Executive Officer, Director, 10% Owner	5,804	$34.06	$27,384	15,956,468	—
Apr 15, 2015 FMForm 4 →	Apr 17, 5:08 pm EDT	Steven ConineChief Technology Officer, Director, 10% Owner	5,804	$34.06	$27,384	15,956,468	—
Apr 15, 2015 CFMForm 4 →	Apr 17, 5:07 pm EDT	Nicholas MaloneChief Administrative Officer	7,500	$34.06	$26,703	0	—
Apr 15, 2015 CFMForm 4 →	Apr 17, 5:07 pm EDT	Steve OblakSVP and GM, Wayfair.com	2,502	$34.06	$9,026	0	—
Apr 15, 2015 CFMForm 4 →	Apr 17, 5:06 pm EDT	James SavareseChief Operating Officer	7,500	$34.06	$27,861	0	—
Apr 15, 2015 CFMForm 4 →	Apr 17, 5:06 pm EDT	John Champlin MullikenSVP, Strategic Initiatives	6,000	$34.06	$21,458	0	—
Apr 15, 2015 CFMForm 4 →	Apr 16, 8:27 pm EDT	Edmond MacriSVP, Marketing and Analytics	6,000	$34.06	$21,492	0	—
Apr 1, 2015 CForm 4 →	Apr 3, 7:02 pm EDT	Steven ConineChief Technology Officer, Director, 10% Owner	62,626	—	—	15,954,772	—
Apr 1, 2015 CForm 4 →	Apr 3, 6:51 pm EDT	Niraj ShahChief Executive Officer, Director, 10% Owner	62,626	—	—	15,954,772	—
Apr 1, 2015 CFMForm 4 →	Apr 3, 4:28 pm EDT	Steve OblakSVP and GM, Wayfair.com	4,746	$32.12	$16,574	0	—	amended
Apr 1, 2015 CFMForm 4 →	Apr 3, 4:27 pm EDT	Nicholas MaloneChief Administrative Officer	1,497	$32.12	$5,236	0	—
Apr 1, 2015 CFMForm 4 →	Apr 3, 4:27 pm EDT	John Champlin MullikenSVP, Strategic Initiatives	1,500	$32.12	$5,236	0	—
Apr 1, 2015 CFMForm 4 →	Apr 3, 4:26 pm EDT	Edmond MacriSVP, Marketing and Analytics	1,500	$32.12	$5,236	0	—
Mar 21, 2015 CFMForm 4 →	Mar 24, 5:04 pm EDT	Edmond MacriSVP, Marketing and Analytics	2,091	$31.94	$7,250	0	—
Mar 21, 2015 CFMForm 4 →	Mar 24, 5:04 pm EDT	John Champlin MullikenSVP, Strategic Initiatives	2,091	$31.94	$7,250	0	—
Mar 21, 2015 CFMForm 4 →	Mar 24, 5:03 pm EDT	Michael D FleisherChief Financial Officer	28,401	$31.94	$102,975	0	—
Mar 21, 2015 CFMForm 4 →	Mar 24, 5:03 pm EDT	Nicholas MaloneChief Administrative Officer	2,091	$31.94	$7,250	0	—
Mar 21, 2015 CFMForm 4 →	Mar 24, 5:03 pm EDT	Steve OblakSVP and GM, Wayfair.com	417	$31.94	$1,469	0	—
Mar 21, 2015 CFMForm 4 →	Mar 24, 5:02 pm EDT	James SavareseChief Operating Officer	8,364	$31.94	$28,970	0	—
Mar 15, 2015 FMForm 4 →	Mar 17, 9:13 pm EDT	Niraj ShahChief Executive Officer, Director, 10% Owner	5,793	$32.45	$25,733	16,017,398	—
Mar 15, 2015 FMForm 4 →	Mar 17, 9:13 pm EDT	Steven ConineChief Technology Officer, Director, 10% Owner	5,793	$32.45	$25,733	16,017,398	—
Mar 15, 2015 CFMForm 4 →	Mar 17, 9:13 pm EDT	James SavareseChief Operating Officer	7,500	$32.45	$26,382	0	—
Mar 15, 2015 CFMForm 4 →	Mar 17, 9:12 pm EDT	Steve OblakSVP and GM, Wayfair.com	2,499	$32.45	$8,794	0	—
Mar 15, 2015 CFMForm 4 →	Mar 17, 9:12 pm EDT	Nicholas MaloneChief Administrative Officer	7,500	$32.45	$26,414	0	—
Mar 15, 2015 CFMForm 4 →	Mar 17, 9:12 pm EDT	John Champlin MullikenSVP, Strategic Initiatives	6,000	$32.45	$21,093	0	—
Mar 15, 2015 CFMForm 4 →	Mar 17, 9:12 pm EDT	Edmond MacriSVP, Marketing and Analytics	6,000	$32.45	$21,093	0	—
Mar 1, 2015 CFMForm 4 →	Mar 3, 6:40 pm EST	Nicholas MaloneChief Administrative Officer	18,000	$23.35	$45,416	0	—
Mar 1, 2015 CFMForm 4 →	Mar 3, 6:39 pm EST	Edmond MacriSVP, Marketing and Analytics	1,500	$23.35	$3,689	0	—
Mar 1, 2015 CFMForm 4 →	Mar 3, 6:37 pm EST	Steve OblakSVP and GM, Wayfair.com	21,252	$23.35	$53,121	0	—
Mar 1, 2015 CFMForm 4 →	Mar 3, 6:36 pm EST	John Champlin MullikenSVP, Strategic Initiatives	1,500	$23.35	$3,689	0	—
Feb 21, 2015 CFMForm 4 →	Feb 24, 4:33 pm EST	Edmond MacriSVP, Marketing and Analytics	2,091	$24.53	$5,421	0	—
Feb 21, 2015 CFMForm 4 →	Feb 24, 4:33 pm EST	John Champlin MullikenSVP, Strategic Initiatives	2,091	$24.53	$5,421	0	—
Feb 21, 2015 CFMForm 4 →	Feb 24, 4:33 pm EST	Michael D FleisherChief Financial Officer	28,401	$24.53	$79,085	0	—
Feb 21, 2015 CFMForm 4 →	Feb 24, 4:33 pm EST	Nicholas MaloneChief Administrative Officer	2,091	$24.53	$5,421	0	—
Feb 21, 2015 CFMForm 4 →	Feb 24, 4:33 pm EST	Steve OblakSVP and GM, Wayfair.com	417	$24.53	$1,079	0	—
Feb 21, 2015 CFMForm 4 →	Feb 24, 4:32 pm EST	James SavareseChief Operating Officer	8,364	$24.53	$22,249	0	—
Feb 15, 2015 FMForm 4 →	Feb 18, 4:11 pm EST	Niraj ShahChief Executive Officer, Director, 10% Owner	5,941	$21.96	$20,664	16,015,691	—
Feb 15, 2015 FMForm 4 →	Feb 18, 4:11 pm EST	Steven ConineChief Technology Officer, Director, 10% Owner	5,940	$21.96	$20,642	16,015,691	—
Feb 15, 2015 CFMForm 4 →	Feb 18, 4:11 pm EST	James SavareseChief Operating Officer	7,500	$21.96	$17,392	0	—
Feb 15, 2015 CFMForm 4 →	Feb 18, 4:11 pm EST	Steve OblakSVP and GM, Wayfair.com	2,499	$21.96	$6,917	0	—
Feb 15, 2015 CFMForm 4 →	Feb 18, 4:11 pm EST	Edmond MacriSVP, Marketing and Analytics	6,000	$21.96	$14,296	0	—
Feb 15, 2015 CFMForm 4 →	Feb 18, 4:10 pm EST	Nicholas MaloneChief Administrative Officer	7,500	$21.96	$18,381	0	—
Feb 15, 2015 CFMForm 4 →	Feb 18, 4:10 pm EST	John Champlin MullikenSVP, Strategic Initiatives	6,000	$21.96	$14,318	0	—
Feb 1, 2015 CFMForm 4 →	Feb 3, 9:43 pm EST	Edmond MacriSVP, Marketing and Analytics	1,500	$19.56	$3,697	0	—
Feb 1, 2015 CFMForm 4 →	Feb 3, 9:41 pm EST	Steve OblakSVP and GM, Wayfair.com	3,249	$19.56	$8,020	0	—
Feb 1, 2015 CFMForm 4 →	Feb 3, 9:40 pm EST	John Champlin MullikenSVP, Strategic Initiatives	1,500	$19.56	$3,697	0	—
Jan 21, 2015 CFMForm 4 →	Jan 23, 3:31 pm EST	Edmond MacriSVP, Marketing and Analytics	2,091	$21.35	$5,636	0	—
Jan 21, 2015 CFMForm 4 →	Jan 23, 3:31 pm EST	John Champlin MullikenSVP, Strategic Initiatives	2,091	$21.35	$5,636	0	—
Jan 21, 2015 CFMForm 4 →	Jan 23, 3:30 pm EST	Michael D FleisherChief Financial Officer	28,398	$21.35	$72,611	0	—
Jan 21, 2015 CFMForm 4 →	Jan 23, 3:30 pm EST	Nicholas MaloneChief Administrative Officer	2,091	$21.35	$5,636	0	—
Jan 21, 2015 CFMForm 4 →	Jan 23, 3:30 pm EST	Steve OblakSVP and GM, Wayfair.com	420	$21.35	$1,132	0	—
Jan 21, 2015 CFMForm 4 →	Jan 23, 3:30 pm EST	James SavareseChief Operating Officer	8,364	$21.35	$21,329	0	—
Jan 15, 2015 CFMForm 4 →	Jan 20, 2:56 pm EST	Edmond MacriSVP, Marketing and Analytics	6,000	$22.22	$16,798	0	—
Jan 15, 2015 FMForm 4 →	Jan 20, 2:53 pm EST	Niraj ShahChief Executive Officer, Director, 10% Owner	5,946	$22.22	$21,020	16,014,132	—
Jan 15, 2015 FMForm 4 →	Jan 20, 2:53 pm EST	Steven ConineChief Technology Officer, Director, 10% Owner	5,946	$22.22	$21,020	16,014,131	—
Jan 15, 2015 CFMForm 4 →	Jan 20, 2:53 pm EST	James SavareseChief Operating Officer	7,500	$22.22	$21,020	0	—
Jan 15, 2015 CFMForm 4 →	Jan 20, 2:53 pm EST	Steve OblakSVP and GM, Wayfair.com	2,502	$22.22	$7,022	0	—
Jan 15, 2015 CFMForm 4 →	Jan 20, 2:52 pm EST	Nicholas MaloneChief Administrative Officer	7,500	$22.22	$21,020	0	—
Jan 15, 2015 CFMForm 4 →	Jan 20, 2:52 pm EST	John Champlin MullikenSVP, Strategic Initiatives	6,000	$22.22	$16,798	0	—
Jan 1, 2015 CFMForm 4 →	Jan 5, 5:08 pm EST	Edmond MacriSVP, Marketing and Analytics	1,500	$19.85	$3,752	0	—
Jan 1, 2015 CFMForm 4 →	Jan 5, 5:08 pm EST	Steve OblakSVP and GM, Wayfair.com	3,249	$19.85	$8,139	0	—
Jan 1, 2015 CFMForm 4 →	Jan 5, 5:07 pm EST	John Champlin MullikenSVP, Strategic Initiatives	1,500	$19.85	$3,752	0	—
Dec 31, 2014 CForm 4 →	Jan 5, 2015, 5:39 pm EST	Alex FinkelsteinDirector, 10% Owner	3,135,641	—	—	0	—
Dec 31, 2014 CForm 4 →	Jan 5, 2015, 5:39 pm EST	Spark Capital III (AIV I), L.P. +110% Owner	3,135,641	—	—	0	—
Dec 31, 2014 CForm 4 →	Jan 5, 2015, 5:38 pm EST	HARBOURVEST PARTNERS 2007 DIRECT ASSOCIATES L.P. +910% Owner	4,413,282	—	—	0	—
Dec 31, 2014 CForm 4 →	Jan 5, 2015, 5:11 pm EST	Michael Andrew KuminDirector, 10% Owner	7,158,647	—	—	0	—
Dec 31, 2014 CForm 4 →	Jan 5, 2015, 5:11 pm EST	GREAT HILL EQUITY PARTNERS IV LP +810% Owner	7,158,647	—	—	0	—
Dec 31, 2014 CForm 4 →	Jan 5, 2015, 5:10 pm EST	Neeraj AgrawalDirector, 10% Owner	3,837,665	—	—	0	—
Dec 31, 2014 CForm 4 →	Jan 5, 2015, 5:10 pm EST	Battery Management Corp. +810% Owner	3,837,665	—	—	0	—
Dec 31, 2014 CForm 4 →	Jan 5, 2015, 5:10 pm EST	Battery Investment Partners IX, LLC +310% Owner	3,837,665	—	—	0	—
Dec 18, 2014 CForm 5 →	Feb 13, 2015, 4:31 pm EST	Steven ConineChief Technology Officer, Director, 10% Owner	150,000	—	—	16,012,577	—
Dec 18, 2014 CForm 5 →	Feb 13, 2015, 4:31 pm EST	Niraj ShahChief Executive Officer, Director, 10% Owner	150,000	—	—	16,012,578	—