SEC Form 4 · accession 0001140361-15-039523

Wayfair Inc. · W

Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗

Reporting owner

Officer — SVP, Marketing and Analytics

Period of report

Nov 1, 2015

Accepted (ET)

Nov 3, 2015 · 8:34 pm EST

Rule 10b5-1 plan

unknown — predates the checkbox

Issuer CIK

0001616707

Table I — non-derivative securities

Security	Date	Code	Shares	Price	A/D	Owned after	D/I	Nature of ownership
Class A Common Stock^F1	Nov 1, 2015	C	264	—	A	232,790	D
Class A Common Stock	Nov 3, 2015	S	500	$43.49	D	232,290	D

Security	Conv. / exercise price	Date	Code	Shares	A/D	Exercisable	Expires	Underlying	Underlying shares	Owned after	D/I
Restricted Stock Units ("RSUs")^F3,F4	—	Nov 1, 2015	M	500	D	—	—	Class B Common Stock	500	14,001	D
Class B Common Stock^F1	—	Nov 1, 2015	M	500	A	—	—	Class A Common Stock	500	500	D
Class B Common Stock^F1	—	Nov 1, 2015	F	236	D	—	—	Class A Common Stock	236	264	D
Class B Common Stock^F1	—	Nov 1, 2015	C	264	D	—	—	Class A Common Stock	264	0	D

F1Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will automatically convert into one share of Class A Common Stock (a) upon transfer thereof, subject to certain exceptions, (b) upon the date on which the outstanding shares of Class B Common Stock represent less than 10% of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock, or (c) in the event that holders of at least 66 2/3% of the then outstanding shares of Class B Common Stock elect to convert all shares of Class B Common Stock into shares of Class A Common Stock.
F2The sales reported in this Form 4 were effected to a Rule 10b5-1 trading plan adopted by the reported person on November 19, 2014.
F3Each RSU represents a contingent right to receive one share of Class B Common Stock when vested.
F4These RSUs vest upon the satisfaction of a service condition and an event condition and have no expiration date. The service condition is satisfied as to 1/5th of the shares on March 1, 2014 and as to an additional 1/60th of the shares for each month of continuous service thereafter. The event condition was satisfied on the closing of the issuer's initial public offering of Class A Common Stock.