Company · CIK 0001616707 · SIC 5961 — Retail-Catalog & Mail-Order Houses · NYSE

Wayfair Inc. · W

Insider activity reported against this company. All insider holders · On EDGAR ↗

Period1M 3M 6M 1Y 2Y All datashares as filed — not split-adjusted

Open-market buys & salesbuys $2.9M · 5sales $685.6M · 1034net −$682.7M

Reported at this company — common stock

Trade	Reported (ET)	Insider	Shares	Avg price	Total	Owned after	Δ stake	Flags
Jun 12, 2017 SForm 4 →	Jun 14, 4:25 pm EDT	Niraj ShahChief Executive Officer, Director, 10% Owner	45,000	$67.04	$3,016,888	79,319	−36.2%	plan?
Jun 8, 2017 SForm 4 →	Jun 12, 4:23 pm EDT	John Champlin MullikenChief Technology Officer	700	$69.66	$48,762	193,984	−0.36%	plan?
Jun 7, 2017 SForm 4 →	Jun 7, 5:05 pm EDT	Nicholas MaloneChief Administrative Officer	1,500	$69.58	$104,370	124,628	−1.19%	plan?
Jun 6, 2017 SForm 4 →	Jun 7, 5:04 pm EDT	Edmond MacriChief Product/Marketing	600	$68.60	$41,160	242,683	−0.25%	plan?
Jun 6, 2017 SForm 4 →	Jun 7, 5:04 pm EDT	Michael D FleisherChief Financial Officer	20,000	$69.75	$1,395,000	25,898	−43.6%	plan?
Jun 6, 2017 SForm 4 →	Jun 7, 5:03 pm EDT	John Champlin MullikenChief Technology Officer	4,000	$70.00	$280,000	194,684	−2.01%	plan?
Jun 5, 2017 SForm 4 →	Jun 7, 5:03 pm EDT	Niraj ShahChief Executive Officer, Director, 10% Owner	45,000	$67.63	$3,043,361	124,319	−26.6%	plan?
Jun 5, 2017 SForm 4 →	Jun 7, 5:03 pm EDT	Steven ConineCo-Founder, Director, 10% Owner	45,000	$67.63	$3,043,387	124,275	−26.6%	plan?
Jun 5, 2017 SForm 4 →	Jun 7, 5:02 pm EDT	Steve OblakSVP and GM, Wayfair.com	300	$68.44	$20,532	115,987	−0.26%	plan?
Jun 1, 2017 GForm 4 →	Jun 7, 5:02 pm EDT	Julie MB BradleyDirector	101,544	—	—	4,725	—	plan? late
Jun 1, 2017 SForm 4 →	Jun 1, 4:26 pm EDT	Nicholas MaloneChief Administrative Officer	239	$63.94	$15,282	1,563	−13.3%	plan?
Jun 1, 2017 CForm 4 →	Jun 1, 4:26 pm EDT	Nicholas MaloneChief Administrative Officer	500	—	—	1,802	—	plan?
Jun 1, 2017 SForm 4 →	Jun 1, 4:25 pm EDT	John Champlin MullikenChief Technology Officer	931	$63.39	$59,015	198,684	−0.47%	plan?
Jun 1, 2017 CForm 4 →	Jun 1, 4:25 pm EDT	John Champlin MullikenChief Technology Officer	500	—	—	199,615	—	plan?
Jun 1, 2017 SForm 4 →	Jun 1, 4:25 pm EDT	Steve OblakSVP and GM, Wayfair.com	643	$63.41	$40,773	116,287	−0.55%	plan?
Jun 1, 2017 CForm 4 →	Jun 1, 4:25 pm EDT	Steve OblakSVP and GM, Wayfair.com	1,334	—	—	116,930	—	plan?
Jun 1, 2017 CForm 4 →	Jun 1, 4:24 pm EDT	Edmond MacriChief Product/Marketing	500	—	—	1,000	—	plan?
May 30, 2017 JSForm 4 →	Jun 1, 6:01 pm EDT	HARBOURVEST PARTNERS 2007 DIRECT ASSOCIATES L.P. +3Other	242,281	—	—	0	—	plan?
May 30, 2017 JSForm 4 →	Jun 1, 6:00 pm EDT	HARBOURVEST PARTNERS 2007 DIRECT ASSOCIATES L.P. +9Other	242,281	—	—	0	—	plan?
May 30, 2017 SForm 4 →	Jun 1, 4:25 pm EDT	Steven ConineCo-Founder, Director, 10% Owner	40,000	$63.96	$2,558,459	169,275	−19.1%	plan?
May 30, 2017 CForm 4 →	Jun 1, 4:25 pm EDT	Steven ConineCo-Founder, Director, 10% Owner	200,000	—	—	209,275	—	plan?
May 30, 2017 SForm 4 →	Jun 1, 4:24 pm EDT	Edmond MacriChief Product/Marketing	840	$64.23	$53,953	760	−52.5%	plan?
May 30, 2017 SForm 4 →	Jun 1, 4:24 pm EDT	Niraj ShahChief Executive Officer, Director, 10% Owner	40,000	$63.97	$2,558,737	169,319	−19.1%	plan?
May 30, 2017 CForm 4 →	Jun 1, 4:24 pm EDT	Niraj ShahChief Executive Officer, Director, 10% Owner	200,000	—	—	209,319	—	plan?
May 26, 2017 CGForm 4 →	May 30, 4:16 pm EDT	Steven ConineCo-Founder, Director, 10% Owner	200,000	—	—	9,275	—	plan?
May 26, 2017 CGForm 4 →	May 30, 4:16 pm EDT	Niraj ShahChief Executive Officer, Director, 10% Owner	200,000	—	—	9,319	—	plan?
May 25, 2017 SForm 4 →	May 30, 4:15 pm EDT	John Champlin MullikenChief Technology Officer	700	$64.85	$45,395	199,115	−0.35%	plan?
May 25, 2017 SForm 4 →	May 26, 6:02 pm EDT	HARBOURVEST PARTNERS 2007 DIRECT ASSOCIATES L.P. +3Other	132,092	—	—	44,522	—	plan?
May 25, 2017 SForm 4 →	May 26, 6:00 pm EDT	HARBOURVEST PARTNERS 2007 DIRECT ASSOCIATES L.P. +9Other	132,092	—	—	44,522	—	plan?
May 23, 2017 SForm 4 →	May 25, 6:02 pm EDT	HARBOURVEST PARTNERS 2007 DIRECT ASSOCIATES L.P. +3Other	224,092	—	—	47,566	—	plan?
May 23, 2017 SForm 4 →	May 25, 6:01 pm EDT	HARBOURVEST PARTNERS 2007 DIRECT ASSOCIATES L.P. +9Other	224,092	—	—	47,566	—	plan?
May 23, 2017 SForm 4 →	May 24, 4:32 pm EDT	Edmond MacriChief Product/Marketing	600	$64.00	$38,400	243,883	−0.25%	plan?
May 22, 2017 SForm 4 →	May 24, 6:20 pm EDT	GREAT HILL EQUITY PARTNERS IV LP +810% Owner	5,440	$63.15	$343,536	11,311	−32.5%	plan?
May 22, 2017 JForm 4 →	May 24, 6:20 pm EDT	GREAT HILL EQUITY PARTNERS IV LP +810% Owner	2,085,608	—	—	50,484	—	plan?
May 22, 2017 SForm 4 →	May 24, 4:31 pm EDT	Steve OblakSVP and GM, Wayfair.com	300	$62.19	$18,657	115,596	−0.26%	plan?
May 22, 2017 SForm 4 →	May 24, 4:31 pm EDT	Niraj ShahChief Executive Officer, Director, 10% Owner	40,000	$62.80	$2,512,067	9,319	−81.1%	plan?
May 22, 2017 SForm 4 →	May 24, 4:31 pm EDT	Steven ConineCo-Founder, Director, 10% Owner	40,000	$62.80	$2,512,103	9,275	−81.2%	plan?
May 22, 2017 SForm 4 →	May 22, 5:17 pm EDT	Michael D FleisherChief Financial Officer	4,634	$62.01	$287,354	45,898	−9.17%	plan?
May 21, 2017 CForm 4 →	May 22, 5:17 pm EDT	Michael D FleisherChief Financial Officer	9,467	—	—	50,532	—	plan?
May 19, 2017 GForm 4 →	May 24, 4:32 pm EDT	Edmond MacriChief Product/Marketing	2,592	—	—	244,483	—	plan? late
May 19, 2017 SForm 4 →	May 23, 6:04 pm EDT	HARBOURVEST PARTNERS 2007 DIRECT ASSOCIATES L.P. +3Other	210,000	—	—	52,730	—	plan?
May 19, 2017 SForm 4 →	May 23, 6:00 pm EDT	HARBOURVEST PARTNERS 2007 DIRECT ASSOCIATES L.P. +9Other	210,000	—	—	52,730	—	plan?
May 18, 2017 SForm 4 →	May 22, 5:16 pm EDT	John Champlin MullikenChief Technology Officer	700	$60.65	$42,455	199,815	−0.35%	plan?
May 17, 2017 SForm 4 →	May 19, 6:02 pm EDT	HARBOURVEST PARTNERS 2007 DIRECT ASSOCIATES L.P. +3Other	320,000	—	—	57,569	—	plan?
May 17, 2017 SForm 4 →	May 19, 6:00 pm EDT	HARBOURVEST PARTNERS 2007 DIRECT ASSOCIATES L.P. +9Other	320,000	—	—	57,569	—	plan?
May 15, 2017 SForm 4 →	May 17, 6:03 pm EDT	HARBOURVEST PARTNERS 2007 DIRECT ASSOCIATES L.P. +3Other	310,000	—	—	64,943	—	plan?
May 15, 2017 SForm 4 →	May 17, 6:00 pm EDT	HARBOURVEST PARTNERS 2007 DIRECT ASSOCIATES L.P. +9Other	310,000	—	—	64,943	—	plan?
May 15, 2017 SForm 4 →	May 17, 5:43 pm EDT	Steve OblakSVP and GM, Wayfair.com	402	$61.15	$24,582	115,896	−0.35%	plan?
May 15, 2017 CForm 4 →	May 17, 5:43 pm EDT	Steve OblakSVP and GM, Wayfair.com	833	—	—	116,298	—	plan?
May 15, 2017 SForm 4 →	May 17, 5:43 pm EDT	James SavareseChief Operating Officer	1,195	$61.50	$73,493	624,841	−0.19%	plan?
May 15, 2017 CForm 4 →	May 17, 5:43 pm EDT	James SavareseChief Operating Officer	2,500	—	—	626,036	—	plan?
May 15, 2017 SForm 4 →	May 17, 5:42 pm EDT	Nicholas MaloneChief Administrative Officer	2,698	$61.30	$165,384	126,128	−2.09%	plan?
May 15, 2017 SForm 4 →	May 17, 5:42 pm EDT	Niraj ShahChief Executive Officer, Director, 10% Owner	35,830	$60.90	$2,181,869	49,319	−42.1%	plan?
May 15, 2017 CForm 4 →	May 17, 5:42 pm EDT	Niraj ShahChief Executive Officer, Director, 10% Owner	2,500	—	—	85,149	—	plan?
May 15, 2017 SForm 4 →	May 17, 5:42 pm EDT	Edmond MacriChief Product/Marketing	1,560	$61.24	$95,528	243,187	−0.64%	plan?
May 15, 2017 CForm 4 →	May 17, 5:42 pm EDT	Edmond MacriChief Product/Marketing	2,000	—	—	2,756	—	plan?
May 15, 2017 SForm 4 →	May 17, 5:41 pm EDT	Steven ConineCo-Founder, Director, 10% Owner	35,832	$60.90	$2,182,004	49,275	−42.1%	plan?
May 15, 2017 CForm 4 →	May 17, 5:41 pm EDT	Steven ConineCo-Founder, Director, 10% Owner	2,500	—	—	85,107	—	plan?
May 15, 2017 SForm 4 →	May 16, 5:21 pm EDT	Michael D FleisherChief Financial Officer	3,000	$61.25	$183,735	41,065	−6.81%	plan?
May 15, 2017 CForm 4 →	May 15, 5:39 pm EDT	Romero RodriguesDirector	166	—	—	9,580	—	plan?
May 15, 2017 CForm 4 →	May 15, 5:39 pm EDT	John Champlin MullikenChief Technology Officer	2,000	—	—	201,472	—	plan?
May 12, 2017 SForm 4 →	May 15, 5:39 pm EDT	Romero RodriguesDirector	601	$60.43	$36,320	9,529	−5.93%	plan?
May 11, 2017 CGForm 4 →	May 17, 5:42 pm EDT	Nicholas MaloneChief Administrative Officer	37,778	—	—	2,500	—	plan? late
May 11, 2017 JForm 4 →	May 15, 8:45 pm EDT	GREAT HILL EQUITY PARTNERS IV LP +710% Owner	1,221,231	—	—	201	—	plan?
May 11, 2017 SForm 4 →	May 15, 6:14 pm EDT	HARBOURVEST PARTNERS 2007 DIRECT ASSOCIATES L.P. +3Other	457,416	—	—	72,087	—	plan?
May 11, 2017 SForm 4 →	May 15, 6:09 pm EDT	HARBOURVEST PARTNERS 2007 DIRECT ASSOCIATES L.P. +9Other	457,416	—	—	72,087	—	plan?
May 11, 2017 SForm 4 →	May 15, 5:39 pm EDT	John Champlin MullikenChief Technology Officer	5,657	$63.99	$362,010	200,515	−2.74%	plan?
May 10, 2017 JForm 4 →	May 12, 6:02 pm EDT	HARBOURVEST PARTNERS 2007 DIRECT ASSOCIATES L.P. +3Other	27,443	—	—	82,627	—	plan?
May 10, 2017 JForm 4 →	May 12, 6:00 pm EDT	HARBOURVEST PARTNERS 2007 DIRECT ASSOCIATES L.P. +9Other	27,443	—	—	82,627	—	plan?
May 9, 2017 SForm 4 →	May 10, 4:17 pm EDT	Niraj ShahChief Executive Officer, Director, 10% Owner	16,000	$59.56	$953,000	82,649	−16.2%	plan?
May 9, 2017 SForm 4 →	May 10, 4:16 pm EDT	Steven ConineCo-Founder, Director, 10% Owner	16,000	$59.56	$953,000	82,607	−16.2%	plan?
May 9, 2017 SForm 4 →	May 10, 4:16 pm EDT	John Champlin MullikenChief Technology Officer	22,000	$59.32	$1,305,000	204,172	−9.73%	plan?
May 9, 2017 SForm 4 →	May 10, 4:15 pm EDT	Steve OblakSVP and GM, Wayfair.com	75	$60.00	$4,500	115,465	−0.06%	plan?
May 9, 2017 SForm 4 →	May 10, 4:15 pm EDT	Edmond MacriChief Product/Marketing	600	$56.75	$34,050	243,787	−0.25%	plan?
May 8, 2017 SForm 4 →	May 9, 4:24 pm EDT	Michael D FleisherChief Financial Officer	20,665	$55.80	$1,153,084	44,065	−31.9%	plan?
May 8, 2017 SForm 4 →	May 8, 4:20 pm EDT	Steve OblakSVP and GM, Wayfair.com	225	$49.09	$11,046	115,540	−0.19%	plan?
May 8, 2017 SForm 4 →	May 8, 4:19 pm EDT	Steven ConineCo-Founder, Director, 10% Owner	24,000	$48.70	$1,168,776	98,607	−19.6%	plan?
May 8, 2017 SForm 4 →	May 8, 4:19 pm EDT	Niraj ShahChief Executive Officer, Director, 10% Owner	24,000	$48.70	$1,168,784	98,649	−19.6%	plan?
May 5, 2017 SForm 4 →	May 8, 4:18 pm EDT	Nicholas MaloneChief Administrative Officer	1,500	$48.75	$73,125	109,989	−1.35%	plan?
May 4, 2017 SForm 4 →	May 8, 4:18 pm EDT	John Champlin MullikenSVP, Strategic Initiatives	5,700	$49.79	$283,797	226,172	−2.46%	plan?
May 2, 2017 SForm 4 →	May 3, 5:37 pm EDT	Michael D FleisherChief Financial Officer	1,835	$49.75	$91,291	64,730	−2.76%	plan?
May 1, 2017 SForm 4 →	May 3, 5:37 pm EDT	Steven ConineCo-Founder, Director, 10% Owner	24,000	$47.68	$1,144,306	122,607	−16.4%	plan?
May 1, 2017 SForm 4 →	May 3, 5:36 pm EDT	Steve OblakSVP and GM, Wayfair.com	652	$45.44	$29,627	115,765	−0.56%	plan?
May 1, 2017 CForm 4 →	May 3, 5:36 pm EDT	Steve OblakSVP and GM, Wayfair.com	1,333	—	—	116,417	—	plan?
May 1, 2017 SForm 4 →	May 3, 5:36 pm EDT	John Champlin MullikenSVP, Strategic Initiatives	2,361	$47.31	$111,701	231,872	−1.01%	plan?
May 1, 2017 CForm 4 →	May 3, 5:36 pm EDT	John Champlin MullikenSVP, Strategic Initiatives	500	—	—	234,233	—	plan?
May 1, 2017 SForm 4 →	May 3, 5:35 pm EDT	Nicholas MaloneChief Administrative Officer	244	$45.56	$11,117	17,639	−1.36%	plan?
May 1, 2017 CForm 4 →	May 3, 5:35 pm EDT	Nicholas MaloneChief Administrative Officer	500	—	—	17,883	—	plan?
May 1, 2017 SForm 4 →	May 3, 5:35 pm EDT	Edmond MacriChief Product/Marketing	844	$46.72	$39,428	244,387	−0.34%	plan?
May 1, 2017 CForm 4 →	May 3, 5:35 pm EDT	Edmond MacriChief Product/Marketing	500	—	—	1,000	—	plan?
May 1, 2017 SForm 4 →	May 3, 5:35 pm EDT	Jeremy DelinskyChief Technology Officer	2,727	$45.41	$123,833	72,194	−3.64%	plan?
May 1, 2017 MForm 4 →	May 3, 5:35 pm EDT	Jeremy DelinskyChief Technology Officer	5,833	—	—	74,921	—	plan?
May 1, 2017 SForm 4 →	May 3, 5:34 pm EDT	Niraj ShahChief Executive Officer, Director, 10% Owner	24,000	$47.67	$1,144,140	122,649	−16.4%	plan?
Apr 27, 2017 SForm 4 →	Apr 27, 5:51 pm EDT	John Champlin MullikenSVP, Strategic Initiatives	575	$44.28	$25,461	233,733	−0.25%	plan?
Apr 26, 2017 CForm 4 →	Apr 27, 5:51 pm EDT	Steven ConineCo-Founder, Director, 10% Owner	138,000	—	—	146,607	—	plan?
Apr 26, 2017 CForm 4 →	Apr 27, 5:50 pm EDT	Niraj ShahChief Executive Officer, Director, 10% Owner	138,000	—	—	146,649	—	plan?
Apr 25, 2017 SForm 4 →	Apr 26, 4:15 pm EDT	Edmond MacriChief Product/Marketing	600	$43.69	$26,214	244,987	−0.24%	plan?
Apr 24, 2017 SForm 4 →	Apr 26, 4:15 pm EDT	Niraj ShahChief Executive Officer, Director, 10% Owner	18,000	$46.65	$839,700	8,649	−67.5%	plan?
Apr 24, 2017 SForm 4 →	Apr 26, 4:15 pm EDT	Steven ConineCo-Founder, Director, 10% Owner	18,000	$46.65	$839,700	8,607	−67.7%	plan?
Apr 24, 2017 SForm 4 →	Apr 26, 4:15 pm EDT	Steve OblakSVP and GM, Wayfair.com	150	$46.47	$6,971	115,084	−0.13%	plan?

Reported at this company — derivatives (options, RSUs, warrants)

Trade	Reported (ET)	Insider	Shares	Avg price	Total	Owned after	Δ stake	Flags
May 15, 2015 CFMForm 4 →	May 18, 7:42 pm EDT	John Champlin MullikenSVP, Strategic Initiatives	6,000	$28.51	$18,532	0	—
May 15, 2015 CFMForm 4 →	May 18, 7:41 pm EDT	Nicholas MaloneChief Administrative Officer	7,500	$28.51	$23,207	0	—
May 15, 2015 CFMForm 4 →	May 18, 7:40 pm EDT	Edmond MacriSVP, Marketing and Analytics	6,000	$28.51	$18,532	0	—
May 15, 2015 CFMForm 4 →	May 18, 7:40 pm EDT	Steve OblakSVP and GM, Wayfair.com	2,499	$28.51	$7,726	0	—
May 15, 2015 FMForm 4 →	May 18, 7:39 pm EDT	Steven ConineChief Technology Officer, Director, 10% Owner	5,813	$28.51	$23,179	15,895,520	—
May 15, 2015 FMForm 4 →	May 18, 7:38 pm EDT	Niraj ShahChief Executive Officer, Director, 10% Owner	5,813	$28.51	$23,179	15,895,520	—
May 1, 2015 CForm 4/A →	Sep 3, 8:22 pm EDT	Niraj ShahChief Executive Officer, Director, 10% Owner	62,626	—	—	15,893,842	—
May 1, 2015 CForm 4/A →	Sep 3, 8:21 pm EDT	Steven ConineCo-Founder, Director, 10% Owner	62,626	—	—	15,893,842	—
May 1, 2015 CFMForm 4 →	Jul 2, 8:33 pm EDT	Steve OblakSVP and GM, Wayfair.com	4,749	$37.64	$19,422	0	—	late
May 1, 2015 CForm 4 →	May 5, 6:04 pm EDT	Niraj ShahChief Executive Officer, Director, 10% Owner	62,626	—	—	15,893,833	—	amended
May 1, 2015 CForm 4 →	May 5, 6:04 pm EDT	Steven ConineChief Technology Officer, Director, 10% Owner	62,626	—	—	15,893,833	—	amended
May 1, 2015 CFMForm 4 →	May 5, 6:03 pm EDT	Nicholas MaloneChief Administrative Officer	1,500	$32.12	$5,396	0	—
May 1, 2015 CFMForm 4 →	May 5, 6:03 pm EDT	Steve OblakSVP and GM, Wayfair.com	4,749	$32.12	$17,409	0	—
May 1, 2015 CFMForm 4 →	May 5, 6:02 pm EDT	Edmond MacriSVP, Marketing and Analytics	1,500	$32.12	$4,946	0	—
May 1, 2015 CFMForm 4 →	May 4, 4:10 pm EDT	John Champlin MullikenSVP, Strategic Initiatives	1,500	$32.12	$5,011	0	—
Apr 28, 2015 AForm 4 →	Apr 30, 12:03 pm EDT	Edmond MacriSVP, Marketing and Analytics	50,000	—	—	50,000	—
Apr 28, 2015 AForm 4 →	Apr 30, 12:03 pm EDT	John Champlin MullikenSVP, Strategic Initiatives	50,000	—	—	50,000	—
Apr 28, 2015 MForm 4 →	Apr 30, 12:03 pm EDT	James SavareseChief Operating Officer	30,000	—	—	30,000	—
Apr 28, 2015 AForm 4 →	Apr 30, 12:03 pm EDT	Steve OblakSVP and GM, Wayfair.com	50,000	—	—	50,000	—
Apr 21, 2015 CFMForm 4 →	Apr 23, 5:22 pm EDT	John Champlin MullikenSVP, Strategic Initiatives	2,091	$32.15	$7,298	0	—
Apr 21, 2015 CFMForm 4 →	Apr 23, 5:21 pm EDT	Nicholas MaloneChief Administrative Officer	2,091	$32.15	$7,298	0	—
Apr 21, 2015 CFMForm 4 →	Apr 23, 5:20 pm EDT	Michael D FleisherChief Financial Officer	28,398	$32.15	$126,575	0	—
Apr 21, 2015 CFMForm 4 →	Apr 23, 5:19 pm EDT	Steve OblakSVP and GM, Wayfair.com	420	$32.15	$1,479	0	—
Apr 21, 2015 CFMForm 4 →	Apr 23, 5:17 pm EDT	James SavareseChief Operating Officer	8,367	$32.15	$28,131	0	—
Apr 21, 2015 CFMForm 4 →	Apr 23, 5:16 pm EDT	Edmond MacriSVP, Marketing and Analytics	2,091	$32.15	$7,298	0	—
Apr 15, 2015 FMForm 4 →	Apr 17, 5:09 pm EDT	Niraj ShahChief Executive Officer, Director, 10% Owner	5,804	$34.06	$27,384	15,956,468	—
Apr 15, 2015 FMForm 4 →	Apr 17, 5:08 pm EDT	Steven ConineChief Technology Officer, Director, 10% Owner	5,804	$34.06	$27,384	15,956,468	—
Apr 15, 2015 CFMForm 4 →	Apr 17, 5:07 pm EDT	Nicholas MaloneChief Administrative Officer	7,500	$34.06	$26,703	0	—
Apr 15, 2015 CFMForm 4 →	Apr 17, 5:07 pm EDT	Steve OblakSVP and GM, Wayfair.com	2,502	$34.06	$9,026	0	—
Apr 15, 2015 CFMForm 4 →	Apr 17, 5:06 pm EDT	James SavareseChief Operating Officer	7,500	$34.06	$27,861	0	—
Apr 15, 2015 CFMForm 4 →	Apr 17, 5:06 pm EDT	John Champlin MullikenSVP, Strategic Initiatives	6,000	$34.06	$21,458	0	—
Apr 15, 2015 CFMForm 4 →	Apr 16, 8:27 pm EDT	Edmond MacriSVP, Marketing and Analytics	6,000	$34.06	$21,492	0	—
Apr 1, 2015 CForm 4 →	Apr 3, 7:02 pm EDT	Steven ConineChief Technology Officer, Director, 10% Owner	62,626	—	—	15,954,772	—
Apr 1, 2015 CForm 4 →	Apr 3, 6:51 pm EDT	Niraj ShahChief Executive Officer, Director, 10% Owner	62,626	—	—	15,954,772	—
Apr 1, 2015 CFMForm 4 →	Apr 3, 4:28 pm EDT	Steve OblakSVP and GM, Wayfair.com	4,746	$32.12	$16,574	0	—	amended
Apr 1, 2015 CFMForm 4 →	Apr 3, 4:27 pm EDT	Nicholas MaloneChief Administrative Officer	1,497	$32.12	$5,236	0	—
Apr 1, 2015 CFMForm 4 →	Apr 3, 4:27 pm EDT	John Champlin MullikenSVP, Strategic Initiatives	1,500	$32.12	$5,236	0	—
Apr 1, 2015 CFMForm 4 →	Apr 3, 4:26 pm EDT	Edmond MacriSVP, Marketing and Analytics	1,500	$32.12	$5,236	0	—
Mar 21, 2015 CFMForm 4 →	Mar 24, 5:04 pm EDT	Edmond MacriSVP, Marketing and Analytics	2,091	$31.94	$7,250	0	—
Mar 21, 2015 CFMForm 4 →	Mar 24, 5:04 pm EDT	John Champlin MullikenSVP, Strategic Initiatives	2,091	$31.94	$7,250	0	—
Mar 21, 2015 CFMForm 4 →	Mar 24, 5:03 pm EDT	Michael D FleisherChief Financial Officer	28,401	$31.94	$102,975	0	—
Mar 21, 2015 CFMForm 4 →	Mar 24, 5:03 pm EDT	Nicholas MaloneChief Administrative Officer	2,091	$31.94	$7,250	0	—
Mar 21, 2015 CFMForm 4 →	Mar 24, 5:03 pm EDT	Steve OblakSVP and GM, Wayfair.com	417	$31.94	$1,469	0	—
Mar 21, 2015 CFMForm 4 →	Mar 24, 5:02 pm EDT	James SavareseChief Operating Officer	8,364	$31.94	$28,970	0	—
Mar 15, 2015 FMForm 4 →	Mar 17, 9:13 pm EDT	Niraj ShahChief Executive Officer, Director, 10% Owner	5,793	$32.45	$25,733	16,017,398	—
Mar 15, 2015 FMForm 4 →	Mar 17, 9:13 pm EDT	Steven ConineChief Technology Officer, Director, 10% Owner	5,793	$32.45	$25,733	16,017,398	—
Mar 15, 2015 CFMForm 4 →	Mar 17, 9:13 pm EDT	James SavareseChief Operating Officer	7,500	$32.45	$26,382	0	—
Mar 15, 2015 CFMForm 4 →	Mar 17, 9:12 pm EDT	Steve OblakSVP and GM, Wayfair.com	2,499	$32.45	$8,794	0	—
Mar 15, 2015 CFMForm 4 →	Mar 17, 9:12 pm EDT	Nicholas MaloneChief Administrative Officer	7,500	$32.45	$26,414	0	—
Mar 15, 2015 CFMForm 4 →	Mar 17, 9:12 pm EDT	John Champlin MullikenSVP, Strategic Initiatives	6,000	$32.45	$21,093	0	—
Mar 15, 2015 CFMForm 4 →	Mar 17, 9:12 pm EDT	Edmond MacriSVP, Marketing and Analytics	6,000	$32.45	$21,093	0	—
Mar 1, 2015 CFMForm 4 →	Mar 3, 6:40 pm EST	Nicholas MaloneChief Administrative Officer	18,000	$23.35	$45,416	0	—
Mar 1, 2015 CFMForm 4 →	Mar 3, 6:39 pm EST	Edmond MacriSVP, Marketing and Analytics	1,500	$23.35	$3,689	0	—
Mar 1, 2015 CFMForm 4 →	Mar 3, 6:37 pm EST	Steve OblakSVP and GM, Wayfair.com	21,252	$23.35	$53,121	0	—
Mar 1, 2015 CFMForm 4 →	Mar 3, 6:36 pm EST	John Champlin MullikenSVP, Strategic Initiatives	1,500	$23.35	$3,689	0	—
Feb 21, 2015 CFMForm 4 →	Feb 24, 4:33 pm EST	Edmond MacriSVP, Marketing and Analytics	2,091	$24.53	$5,421	0	—
Feb 21, 2015 CFMForm 4 →	Feb 24, 4:33 pm EST	John Champlin MullikenSVP, Strategic Initiatives	2,091	$24.53	$5,421	0	—
Feb 21, 2015 CFMForm 4 →	Feb 24, 4:33 pm EST	Michael D FleisherChief Financial Officer	28,401	$24.53	$79,085	0	—
Feb 21, 2015 CFMForm 4 →	Feb 24, 4:33 pm EST	Nicholas MaloneChief Administrative Officer	2,091	$24.53	$5,421	0	—
Feb 21, 2015 CFMForm 4 →	Feb 24, 4:33 pm EST	Steve OblakSVP and GM, Wayfair.com	417	$24.53	$1,079	0	—
Feb 21, 2015 CFMForm 4 →	Feb 24, 4:32 pm EST	James SavareseChief Operating Officer	8,364	$24.53	$22,249	0	—
Feb 15, 2015 FMForm 4 →	Feb 18, 4:11 pm EST	Niraj ShahChief Executive Officer, Director, 10% Owner	5,941	$21.96	$20,664	16,015,691	—
Feb 15, 2015 FMForm 4 →	Feb 18, 4:11 pm EST	Steven ConineChief Technology Officer, Director, 10% Owner	5,940	$21.96	$20,642	16,015,691	—
Feb 15, 2015 CFMForm 4 →	Feb 18, 4:11 pm EST	James SavareseChief Operating Officer	7,500	$21.96	$17,392	0	—
Feb 15, 2015 CFMForm 4 →	Feb 18, 4:11 pm EST	Steve OblakSVP and GM, Wayfair.com	2,499	$21.96	$6,917	0	—
Feb 15, 2015 CFMForm 4 →	Feb 18, 4:11 pm EST	Edmond MacriSVP, Marketing and Analytics	6,000	$21.96	$14,296	0	—
Feb 15, 2015 CFMForm 4 →	Feb 18, 4:10 pm EST	Nicholas MaloneChief Administrative Officer	7,500	$21.96	$18,381	0	—
Feb 15, 2015 CFMForm 4 →	Feb 18, 4:10 pm EST	John Champlin MullikenSVP, Strategic Initiatives	6,000	$21.96	$14,318	0	—
Feb 1, 2015 CFMForm 4 →	Feb 3, 9:43 pm EST	Edmond MacriSVP, Marketing and Analytics	1,500	$19.56	$3,697	0	—
Feb 1, 2015 CFMForm 4 →	Feb 3, 9:41 pm EST	Steve OblakSVP and GM, Wayfair.com	3,249	$19.56	$8,020	0	—
Feb 1, 2015 CFMForm 4 →	Feb 3, 9:40 pm EST	John Champlin MullikenSVP, Strategic Initiatives	1,500	$19.56	$3,697	0	—
Jan 21, 2015 CFMForm 4 →	Jan 23, 3:31 pm EST	Edmond MacriSVP, Marketing and Analytics	2,091	$21.35	$5,636	0	—
Jan 21, 2015 CFMForm 4 →	Jan 23, 3:31 pm EST	John Champlin MullikenSVP, Strategic Initiatives	2,091	$21.35	$5,636	0	—
Jan 21, 2015 CFMForm 4 →	Jan 23, 3:30 pm EST	Michael D FleisherChief Financial Officer	28,398	$21.35	$72,611	0	—
Jan 21, 2015 CFMForm 4 →	Jan 23, 3:30 pm EST	Nicholas MaloneChief Administrative Officer	2,091	$21.35	$5,636	0	—
Jan 21, 2015 CFMForm 4 →	Jan 23, 3:30 pm EST	Steve OblakSVP and GM, Wayfair.com	420	$21.35	$1,132	0	—
Jan 21, 2015 CFMForm 4 →	Jan 23, 3:30 pm EST	James SavareseChief Operating Officer	8,364	$21.35	$21,329	0	—
Jan 15, 2015 CFMForm 4 →	Jan 20, 2:56 pm EST	Edmond MacriSVP, Marketing and Analytics	6,000	$22.22	$16,798	0	—
Jan 15, 2015 FMForm 4 →	Jan 20, 2:53 pm EST	Niraj ShahChief Executive Officer, Director, 10% Owner	5,946	$22.22	$21,020	16,014,132	—
Jan 15, 2015 FMForm 4 →	Jan 20, 2:53 pm EST	Steven ConineChief Technology Officer, Director, 10% Owner	5,946	$22.22	$21,020	16,014,131	—
Jan 15, 2015 CFMForm 4 →	Jan 20, 2:53 pm EST	James SavareseChief Operating Officer	7,500	$22.22	$21,020	0	—
Jan 15, 2015 CFMForm 4 →	Jan 20, 2:53 pm EST	Steve OblakSVP and GM, Wayfair.com	2,502	$22.22	$7,022	0	—
Jan 15, 2015 CFMForm 4 →	Jan 20, 2:52 pm EST	Nicholas MaloneChief Administrative Officer	7,500	$22.22	$21,020	0	—
Jan 15, 2015 CFMForm 4 →	Jan 20, 2:52 pm EST	John Champlin MullikenSVP, Strategic Initiatives	6,000	$22.22	$16,798	0	—
Jan 1, 2015 CFMForm 4 →	Jan 5, 5:08 pm EST	Edmond MacriSVP, Marketing and Analytics	1,500	$19.85	$3,752	0	—
Jan 1, 2015 CFMForm 4 →	Jan 5, 5:08 pm EST	Steve OblakSVP and GM, Wayfair.com	3,249	$19.85	$8,139	0	—
Jan 1, 2015 CFMForm 4 →	Jan 5, 5:07 pm EST	John Champlin MullikenSVP, Strategic Initiatives	1,500	$19.85	$3,752	0	—
Dec 31, 2014 CForm 4 →	Jan 5, 2015, 5:39 pm EST	Alex FinkelsteinDirector, 10% Owner	3,135,641	—	—	0	—
Dec 31, 2014 CForm 4 →	Jan 5, 2015, 5:39 pm EST	Spark Capital III (AIV I), L.P. +110% Owner	3,135,641	—	—	0	—
Dec 31, 2014 CForm 4 →	Jan 5, 2015, 5:38 pm EST	HARBOURVEST PARTNERS 2007 DIRECT ASSOCIATES L.P. +910% Owner	4,413,282	—	—	0	—
Dec 31, 2014 CForm 4 →	Jan 5, 2015, 5:11 pm EST	Michael Andrew KuminDirector, 10% Owner	7,158,647	—	—	0	—
Dec 31, 2014 CForm 4 →	Jan 5, 2015, 5:11 pm EST	GREAT HILL EQUITY PARTNERS IV LP +810% Owner	7,158,647	—	—	0	—
Dec 31, 2014 CForm 4 →	Jan 5, 2015, 5:10 pm EST	Neeraj AgrawalDirector, 10% Owner	3,837,665	—	—	0	—
Dec 31, 2014 CForm 4 →	Jan 5, 2015, 5:10 pm EST	Battery Management Corp. +810% Owner	3,837,665	—	—	0	—
Dec 31, 2014 CForm 4 →	Jan 5, 2015, 5:10 pm EST	Battery Investment Partners IX, LLC +310% Owner	3,837,665	—	—	0	—
Dec 18, 2014 CForm 5 →	Feb 13, 2015, 4:31 pm EST	Steven ConineChief Technology Officer, Director, 10% Owner	150,000	—	—	16,012,577	—
Dec 18, 2014 CForm 5 →	Feb 13, 2015, 4:31 pm EST	Niraj ShahChief Executive Officer, Director, 10% Owner	150,000	—	—	16,012,578	—