Company · CIK 0001616707 · SIC 5961 — Retail-Catalog & Mail-Order Houses · NYSE

Wayfair Inc. · W

Insider activity reported against this company. All insider holders · On EDGAR ↗

Period1M 3M 6M 1Y 2Y All datashares as filed — not split-adjusted

Open-market buys & salesbuys $2.9M · 5sales $685.6M · 1034net −$682.7M

Reported at this company — common stock

Trade	Reported (ET)	Insider	Shares	Avg price	Total	Owned after	Δ stake	Flags
Aug 1, 2016 CForm 4 →	Aug 3, 4:20 pm EDT	Niraj ShahChief Executive Officer, Director, 10% Owner	12,000	—	—	12,000	—	plan?
Aug 1, 2016 FMForm 4 →	Aug 3, 4:20 pm EDT	Jeremy DelinskyChief Technology Officer	99,657	$43.50	$1,290,080	40,343	—	plan?
Aug 1, 2016 CForm 4 →	Aug 3, 4:20 pm EDT	John Champlin MullikenSVP, Strategic Initiatives	264	—	—	216,453	—	plan?
Aug 1, 2016 CForm 4 →	Aug 3, 4:19 pm EDT	Nicholas MaloneChief Administrative Officer	264	—	—	143,463	—	plan?
Aug 1, 2016 CForm 4 →	Aug 3, 4:19 pm EDT	Edmond MacriChief Product/Marketing	264	—	—	237,308	—	plan?
Jul 27, 2016 SForm 4 →	Jul 27, 4:33 pm EDT	James SavareseChief Operating Officer	500	$40.32	$20,160	605,528	−0.08%	plan?
Jul 26, 2016 AForm 4 →	Jul 28, 4:49 pm EDT	Romero RodriguesDirector	2,533	—	—	4,834	—	plan?
Jul 26, 2016 AForm 4 →	Jul 28, 4:49 pm EDT	James R. MillerDirector	5,066	—	—	5,066	—	plan?
Jul 26, 2016 SForm 4 →	Jul 27, 5:07 pm EDT	Edmond MacriChief Product/Marketing	600	$39.50	$23,700	237,044	−0.25%	plan?
Jul 25, 2016 SForm 4 →	Jul 27, 5:08 pm EDT	Steve OblakSVP and GM, Wayfair.com	500	$39.92	$19,959	94,143	−0.53%	plan?
Jul 25, 2016 SForm 4 →	Jul 27, 5:08 pm EDT	Steven ConineCo-Founder, Director, 10% Owner	12,000	$40.43	$485,197	0	−100%	plan?
Jul 25, 2016 CForm 4 →	Jul 27, 5:08 pm EDT	Steven ConineCo-Founder, Director, 10% Owner	12,000	—	—	9,992	—	plan?
Jul 25, 2016 SForm 4 →	Jul 27, 5:07 pm EDT	Niraj ShahChief Executive Officer, Director, 10% Owner	12,000	$40.44	$485,301	0	−100%	plan?
Jul 25, 2016 CForm 4 →	Jul 27, 5:07 pm EDT	Niraj ShahChief Executive Officer, Director, 10% Owner	12,000	—	—	10,003	—	plan?
Jul 21, 2016 SForm 4 →	Jul 22, 4:21 pm EDT	Michael D FleisherChief Financial Officer	7,500	$39.74	$298,075	22,193	−25.3%	plan?
Jul 21, 2016 CForm 4 →	Jul 22, 4:21 pm EDT	Michael D FleisherChief Financial Officer	4,833	—	—	29,693	—	plan?
Jul 20, 2016 SForm 4 →	Jul 22, 4:21 pm EDT	James SavareseChief Operating Officer	500	$39.67	$19,835	606,028	−0.08%	plan?
Jul 19, 2016 SForm 4 →	Jul 19, 5:40 pm EDT	Edmond MacriChief Product/Marketing	600	$40.24	$24,144	237,644	−0.25%	plan?
Jul 18, 2016 SForm 4 →	Jul 19, 5:41 pm EDT	Steven ConineCo-Founder, Director, 10% Owner	12,000	$40.38	$484,560	0	−100%	plan?
Jul 18, 2016 CForm 4 →	Jul 19, 5:41 pm EDT	Steven ConineCo-Founder, Director, 10% Owner	12,000	—	—	12,000	—	plan?
Jul 18, 2016 SForm 4 →	Jul 19, 5:40 pm EDT	Niraj ShahChief Executive Officer, Director, 10% Owner	12,000	$40.38	$484,560	0	−100%	plan?
Jul 18, 2016 CForm 4 →	Jul 19, 5:40 pm EDT	Niraj ShahChief Executive Officer, Director, 10% Owner	12,000	—	—	12,000	—	plan?
Jul 15, 2016 CForm 4 →	Jul 19, 5:40 pm EDT	James SavareseChief Operating Officer	1,323	—	—	606,528	—	plan?
Jul 15, 2016 CForm 4 →	Jul 19, 5:40 pm EDT	Edmond MacriChief Product/Marketing	1,059	—	—	238,244	—	plan?
Jul 15, 2016 CForm 4 →	Jul 19, 5:39 pm EDT	Steve OblakSVP and GM, Wayfair.com	441	—	—	94,643	—	plan?
Jul 15, 2016 CForm 4 →	Jul 19, 5:39 pm EDT	John Champlin MullikenSVP, Strategic Initiatives	1,059	—	—	216,189	—	plan?
Jul 15, 2016 CForm 4 →	Jul 19, 5:39 pm EDT	Nicholas MaloneChief Administrative Officer	1,419	—	—	143,199	—	plan?
Jul 13, 2016 SForm 4 →	Jul 13, 4:42 pm EDT	Steven ConineCo-Founder, Director, 10% Owner	12,000	$40.72	$488,640	0	−100%	plan?
Jul 13, 2016 CForm 4 →	Jul 13, 4:42 pm EDT	Steven ConineCo-Founder, Director, 10% Owner	12,000	—	—	12,000	—	plan?
Jul 13, 2016 SForm 4 →	Jul 13, 4:41 pm EDT	James SavareseChief Operating Officer	500	$41.73	$20,865	605,205	−0.08%	plan?
Jul 12, 2016 SForm 4 →	Jul 13, 4:41 pm EDT	Edmond MacriChief Product/Marketing	600	$40.57	$24,342	237,185	−0.25%	plan?
Jul 11, 2016 SForm 4 →	Jul 13, 4:42 pm EDT	Niraj ShahChief Executive Officer, Director, 10% Owner	12,000	$40.72	$488,640	0	−100%	plan?
Jul 11, 2016 CForm 4 →	Jul 13, 4:42 pm EDT	Niraj ShahChief Executive Officer, Director, 10% Owner	12,000	—	—	12,000	—	plan?
Jul 11, 2016 SForm 4 →	Jul 13, 4:42 pm EDT	Steve OblakSVP and GM, Wayfair.com	500	$40.38	$20,190	94,202	−0.53%	plan?
Jul 6, 2016 SForm 4 →	Jul 8, 7:34 pm EDT	Niraj ShahChief Executive Officer, Director, 10% Owner	12,000	$40.16	$481,957	0	−100%	plan?
Jul 6, 2016 CForm 4 →	Jul 8, 7:34 pm EDT	Niraj ShahChief Executive Officer, Director, 10% Owner	12,000	—	—	4,411	—	plan?
Jul 6, 2016 SForm 4 →	Jul 8, 7:33 pm EDT	Steven ConineCo-Founder, Director, 10% Owner	12,000	$40.16	$481,957	0	−100%	plan?
Jul 6, 2016 CForm 4 →	Jul 8, 7:33 pm EDT	Steven ConineCo-Founder, Director, 10% Owner	12,000	—	—	4,408	—	plan?
Jul 6, 2016 SForm 4 →	Jul 6, 7:39 pm EDT	James SavareseChief Operating Officer	500	$38.57	$19,285	605,705	−0.08%	plan?
Jul 5, 2016 SForm 4 →	Jul 6, 7:40 pm EDT	Edmond MacriChief Product	600	$38.11	$22,866	237,785	−0.25%	plan?
Jul 1, 2016 CForm 4 →	Jul 6, 7:59 pm EDT	Steve OblakSVP and GM, Wayfair.com	837	—	—	94,702	—	plan?
Jul 1, 2016 CForm 4 →	Jul 6, 7:58 pm EDT	John Champlin MullikenSVP, Strategic Initiatives	264	—	—	215,130	—	plan?
Jul 1, 2016 CForm 4 →	Jul 6, 7:57 pm EDT	Nicholas MaloneChief Administrative Officer	337	—	—	141,780	—	plan?
Jul 1, 2016 CForm 4 →	Jul 6, 7:40 pm EDT	Edmond MacriChief Product	264	—	—	238,385	—	plan?
Jun 29, 2016 SForm 4 →	Jun 29, 6:36 pm EDT	James SavareseChief Operating Officer	500	$39.05	$19,525	606,205	−0.08%	plan?
Jun 28, 2016 SForm 4 →	Jun 29, 6:30 pm EDT	Edmond MacriChief Product	600	$39.73	$23,838	238,121	−0.25%	plan?
Jun 27, 2016 SForm 4 →	Jun 29, 6:28 pm EDT	Steve OblakSVP and GM, Wayfair.com	375	$39.63	$14,861	93,865	−0.40%	plan?
Jun 22, 2016 SForm 4 →	Jun 22, 6:13 pm EDT	James SavareseChief Operating Officer	500	$41.20	$20,600	606,705	−0.08%	plan?
Jun 21, 2016 CForm 4 →	Jun 22, 6:13 pm EDT	James SavareseChief Operating Officer	1,476	—	—	607,205	—	plan?
Jun 21, 2016 CForm 4 →	Jun 22, 6:12 pm EDT	Steve OblakSVP and GM, Wayfair.com	74	—	—	94,240	—	plan?
Jun 21, 2016 CForm 4 →	Jun 22, 6:11 pm EDT	John Champlin MullikenSVP, Strategic Initiatives	369	—	—	214,866	—	plan?
Jun 21, 2016 CForm 4 →	Jun 22, 6:10 pm EDT	Nicholas MaloneChief Administrative Officer	471	—	—	141,443	—	plan?
Jun 21, 2016 SForm 4 →	Jun 22, 6:07 pm EDT	Edmond MacriChief Product	600	$40.55	$24,330	238,721	−0.25%	plan?
Jun 21, 2016 CForm 4 →	Jun 22, 6:07 pm EDT	Edmond MacriChief Product	369	—	—	239,321	—	plan?
Jun 21, 2016 CForm 4 →	Jun 22, 6:05 pm EDT	Michael D FleisherChief Financial Officer	4,833	—	—	24,860	—	plan?
Jun 20, 2016 SForm 4 →	Jun 22, 6:15 pm EDT	Niraj ShahChief Executive Officer, Director, 10% Owner	12,000	$40.30	$483,600	0	−100%	plan?
Jun 20, 2016 CForm 4 →	Jun 22, 6:15 pm EDT	Niraj ShahChief Executive Officer, Director, 10% Owner	12,000	—	—	12,000	—	plan?
Jun 20, 2016 SForm 4 →	Jun 22, 6:14 pm EDT	Steven ConineCo-Founder, Director, 10% Owner	12,000	$40.30	$483,600	0	−100%	plan?
Jun 20, 2016 CForm 4 →	Jun 22, 6:14 pm EDT	Steven ConineCo-Founder, Director, 10% Owner	12,000	—	—	12,000	—	plan?
Jun 15, 2016 SForm 4/A →	Sep 15, 4:23 pm EDT	Nicholas MaloneChief Administrative Officer	6,000	$43.46	$260,736	127,957	−4.48%	plan?
Jun 15, 2016 SForm 4 →	Sep 9, 4:39 pm EDT	Nicholas MaloneChief Administrative Officer	6,400	$43.06	$275,604	127,957	−4.76%	plan? late amended
Jun 15, 2016 CFMForm 4 →	Jun 17, 6:19 pm EDT	James SavareseChief Operating Officer	3,529	$37.09	$26,186	605,729	—	plan?
Jun 15, 2016 SForm 4 →	Jun 17, 6:19 pm EDT	James SavareseChief Operating Officer	500	$37.17	$18,585	603,612	−0.08%	plan?
Jun 15, 2016 CFMForm 4 →	Jun 17, 6:16 pm EDT	Steve OblakSVP and GM, Wayfair.com	4,118	$37.09	$43,655	94,166	—	plan?
Jun 15, 2016 CFMForm 4 →	Jun 17, 6:15 pm EDT	John Champlin MullikenSVP, Strategic Initiatives	4,736	$37.09	$43,655	214,497	—	plan?
Jun 15, 2016 CForm 4 →	Jun 17, 6:13 pm EDT	Nicholas MaloneChief Administrative Officer	1,688	—	—	140,972	—	plan?
Jun 15, 2016 CFMForm 4 →	Jun 17, 6:12 pm EDT	Edmond MacriChief Product	4,736	$37.09	$43,655	238,952	—	plan?
Jun 14, 2016 SForm 4 →	Jun 14, 8:17 pm EDT	Edmond MacriChief Product	600	$38.00	$22,800	236,570	−0.25%	plan?
Jun 13, 2016 SForm 4 →	Jun 14, 8:18 pm EDT	Steve OblakSVP and GM, Wayfair.com	375	$38.04	$14,265	92,402	−0.40%	plan?
Jun 8, 2016 SForm 4 →	Jun 8, 6:02 pm EDT	James SavareseChief Operating Officer	500	$42.23	$21,115	604,112	−0.08%	plan?
Jun 7, 2016 SForm 4 →	Jun 8, 6:13 pm EDT	Nicholas MaloneChief Administrative Officer	400	$41.00	$16,400	139,284	−0.29%	plan?
Jun 7, 2016 SForm 4 →	Jun 8, 6:11 pm EDT	Edmond MacriChief Product	600	$41.00	$24,600	237,170	−0.25%	plan?
Jun 6, 2016 SForm 4 →	Jun 8, 6:09 pm EDT	Steven ConineCo-Founder, Director, 10% Owner	12,000	$40.96	$491,496	0	−100%	plan?
Jun 6, 2016 CForm 4 →	Jun 8, 6:09 pm EDT	Steven ConineCo-Founder, Director, 10% Owner	2,000	—	—	12,000	—	plan?
Jun 6, 2016 SForm 4 →	Jun 8, 6:04 pm EDT	Niraj ShahChief Executive Officer, Director, 10% Owner	12,000	$40.95	$491,456	0	−100%	plan?
Jun 6, 2016 CForm 4 →	Jun 8, 6:04 pm EDT	Niraj ShahChief Executive Officer, Director, 10% Owner	2,000	—	—	12,000	—	plan?
Jun 2, 2016 GForm 4 →	Jun 3, 7:51 pm EDT	Michael D FleisherChief Financial Officer	2,500	—	—	20,027	—	plan?
Jun 1, 2016 SForm 4 →	Jun 3, 7:51 pm EDT	Michael D FleisherChief Financial Officer	7,500	$40.35	$302,625	22,527	−25.0%	plan?
Jun 1, 2016 CForm 4 →	Jun 2, 7:02 pm EDT	Steve OblakSVP and GM, Wayfair.com	837	—	—	92,777	—	plan?
Jun 1, 2016 CForm 4 →	Jun 2, 6:57 pm EDT	Nicholas MaloneChief Administrative Officer	337	—	—	139,684	—	plan?
Jun 1, 2016 CForm 4 →	Jun 2, 6:56 pm EDT	John Champlin MullikenSVP, Strategic Initiatives	264	—	—	212,115	—	plan?
Jun 1, 2016 SForm 4 →	Jun 2, 6:55 pm EDT	James SavareseChief Operating Officer	500	$40.15	$20,075	604,612	−0.08%	plan?
Jun 1, 2016 CForm 4 →	Jun 2, 6:53 pm EDT	Edmond MacriChief Product	264	—	—	237,770	—	plan?
May 31, 2016 SForm 4 →	Jun 2, 7:04 pm EDT	Steven ConineCo-Founder, Director, 10% Owner	12,000	$40.72	$488,640	10,000	−54.5%	plan?
May 31, 2016 SForm 4 →	Jun 2, 7:02 pm EDT	Steve OblakSVP and GM, Wayfair.com	500	$40.70	$20,350	91,940	−0.54%	plan?
May 31, 2016 SForm 4 →	Jun 2, 6:59 pm EDT	Niraj ShahChief Executive Officer, Director, 10% Owner	12,000	$40.73	$488,760	10,000	−54.5%	plan?
May 31, 2016 SForm 4 →	Jun 2, 6:53 pm EDT	Edmond MacriChief Product	600	$40.70	$24,420	237,506	−0.25%	plan?
May 27, 2016 SForm 4 →	Jun 1, 7:01 pm EDT	HARBOURVEST PARTNERS 2007 DIRECT ASSOCIATES L.P. +3Other	115,000	$40.81	$4,693,183	30,943	−78.8%	plan?
May 27, 2016 SForm 4 →	Jun 1, 7:00 pm EDT	HARBOURVEST PARTNERS 2007 DIRECT ASSOCIATES L.P. +9Other	115,000	$40.81	$4,693,183	30,943	−78.8%	plan?
May 25, 2016 SForm 4 →	May 27, 7:04 pm EDT	HARBOURVEST PARTNERS 2007 DIRECT ASSOCIATES L.P. +3Other	30,000	$40.35	$1,210,368	31,885	−48.5%	plan?
May 25, 2016 SForm 4 →	May 27, 7:01 pm EDT	HARBOURVEST PARTNERS 2007 DIRECT ASSOCIATES L.P. +9Other	30,000	$40.35	$1,210,368	31,885	−48.5%	plan?
May 25, 2016 SForm 4 →	May 26, 6:29 pm EDT	James SavareseChief Operating Officer	500	$39.79	$19,895	605,112	−0.08%	plan?
May 24, 2016 SForm 4 →	May 26, 6:29 pm EDT	Michael D FleisherChief Financial Officer	7,500	$40.07	$300,500	30,027	−20.0%	plan?
May 24, 2016 SForm 4 →	May 24, 6:24 pm EDT	Edmond MacriChief Product	600	$40.45	$24,270	238,106	−0.25%	plan?
May 23, 2016 SForm 4 →	May 25, 7:04 pm EDT	HARBOURVEST PARTNERS 2007 DIRECT ASSOCIATES L.P. +3Other	40,200	$40.94	$1,645,977	32,131	−55.6%	plan?
May 23, 2016 SForm 4 →	May 25, 7:01 pm EDT	HARBOURVEST PARTNERS 2007 DIRECT ASSOCIATES L.P. +9Other	40,200	$40.94	$1,645,977	32,131	−55.6%	plan?
May 23, 2016 SForm 4 →	May 24, 6:36 pm EDT	Steven ConineCo-Founder, Director, 10% Owner	12,000	$40.92	$491,040	22,000	−35.3%	plan?
May 23, 2016 SForm 4 →	May 24, 6:33 pm EDT	Niraj ShahChief Executive Officer, Director, 10% Owner	12,000	$40.92	$491,040	22,000	−35.3%	plan?
May 21, 2016 CForm 4 →	May 24, 6:35 pm EDT	Steve OblakSVP and GM, Wayfair.com	73	—	—	92,440	—	plan?
May 21, 2016 CForm 4 →	May 24, 6:32 pm EDT	Nicholas MaloneChief Administrative Officer	470	—	—	139,347	—	plan?

Reported at this company — derivatives (options, RSUs, warrants)

Trade	Reported (ET)	Insider	Shares	Avg price	Total	Owned after	Δ stake	Flags
May 15, 2015 CFMForm 4 →	May 18, 7:42 pm EDT	John Champlin MullikenSVP, Strategic Initiatives	6,000	$28.51	$18,532	0	—
May 15, 2015 CFMForm 4 →	May 18, 7:41 pm EDT	Nicholas MaloneChief Administrative Officer	7,500	$28.51	$23,207	0	—
May 15, 2015 CFMForm 4 →	May 18, 7:40 pm EDT	Edmond MacriSVP, Marketing and Analytics	6,000	$28.51	$18,532	0	—
May 15, 2015 CFMForm 4 →	May 18, 7:40 pm EDT	Steve OblakSVP and GM, Wayfair.com	2,499	$28.51	$7,726	0	—
May 15, 2015 FMForm 4 →	May 18, 7:39 pm EDT	Steven ConineChief Technology Officer, Director, 10% Owner	5,813	$28.51	$23,179	15,895,520	—
May 15, 2015 FMForm 4 →	May 18, 7:38 pm EDT	Niraj ShahChief Executive Officer, Director, 10% Owner	5,813	$28.51	$23,179	15,895,520	—
May 1, 2015 CForm 4/A →	Sep 3, 8:22 pm EDT	Niraj ShahChief Executive Officer, Director, 10% Owner	62,626	—	—	15,893,842	—
May 1, 2015 CForm 4/A →	Sep 3, 8:21 pm EDT	Steven ConineCo-Founder, Director, 10% Owner	62,626	—	—	15,893,842	—
May 1, 2015 CFMForm 4 →	Jul 2, 8:33 pm EDT	Steve OblakSVP and GM, Wayfair.com	4,749	$37.64	$19,422	0	—	late
May 1, 2015 CForm 4 →	May 5, 6:04 pm EDT	Niraj ShahChief Executive Officer, Director, 10% Owner	62,626	—	—	15,893,833	—	amended
May 1, 2015 CForm 4 →	May 5, 6:04 pm EDT	Steven ConineChief Technology Officer, Director, 10% Owner	62,626	—	—	15,893,833	—	amended
May 1, 2015 CFMForm 4 →	May 5, 6:03 pm EDT	Nicholas MaloneChief Administrative Officer	1,500	$32.12	$5,396	0	—
May 1, 2015 CFMForm 4 →	May 5, 6:03 pm EDT	Steve OblakSVP and GM, Wayfair.com	4,749	$32.12	$17,409	0	—
May 1, 2015 CFMForm 4 →	May 5, 6:02 pm EDT	Edmond MacriSVP, Marketing and Analytics	1,500	$32.12	$4,946	0	—
May 1, 2015 CFMForm 4 →	May 4, 4:10 pm EDT	John Champlin MullikenSVP, Strategic Initiatives	1,500	$32.12	$5,011	0	—
Apr 28, 2015 AForm 4 →	Apr 30, 12:03 pm EDT	Edmond MacriSVP, Marketing and Analytics	50,000	—	—	50,000	—
Apr 28, 2015 AForm 4 →	Apr 30, 12:03 pm EDT	John Champlin MullikenSVP, Strategic Initiatives	50,000	—	—	50,000	—
Apr 28, 2015 MForm 4 →	Apr 30, 12:03 pm EDT	James SavareseChief Operating Officer	30,000	—	—	30,000	—
Apr 28, 2015 AForm 4 →	Apr 30, 12:03 pm EDT	Steve OblakSVP and GM, Wayfair.com	50,000	—	—	50,000	—
Apr 21, 2015 CFMForm 4 →	Apr 23, 5:22 pm EDT	John Champlin MullikenSVP, Strategic Initiatives	2,091	$32.15	$7,298	0	—
Apr 21, 2015 CFMForm 4 →	Apr 23, 5:21 pm EDT	Nicholas MaloneChief Administrative Officer	2,091	$32.15	$7,298	0	—
Apr 21, 2015 CFMForm 4 →	Apr 23, 5:20 pm EDT	Michael D FleisherChief Financial Officer	28,398	$32.15	$126,575	0	—
Apr 21, 2015 CFMForm 4 →	Apr 23, 5:19 pm EDT	Steve OblakSVP and GM, Wayfair.com	420	$32.15	$1,479	0	—
Apr 21, 2015 CFMForm 4 →	Apr 23, 5:17 pm EDT	James SavareseChief Operating Officer	8,367	$32.15	$28,131	0	—
Apr 21, 2015 CFMForm 4 →	Apr 23, 5:16 pm EDT	Edmond MacriSVP, Marketing and Analytics	2,091	$32.15	$7,298	0	—
Apr 15, 2015 FMForm 4 →	Apr 17, 5:09 pm EDT	Niraj ShahChief Executive Officer, Director, 10% Owner	5,804	$34.06	$27,384	15,956,468	—
Apr 15, 2015 FMForm 4 →	Apr 17, 5:08 pm EDT	Steven ConineChief Technology Officer, Director, 10% Owner	5,804	$34.06	$27,384	15,956,468	—
Apr 15, 2015 CFMForm 4 →	Apr 17, 5:07 pm EDT	Nicholas MaloneChief Administrative Officer	7,500	$34.06	$26,703	0	—
Apr 15, 2015 CFMForm 4 →	Apr 17, 5:07 pm EDT	Steve OblakSVP and GM, Wayfair.com	2,502	$34.06	$9,026	0	—
Apr 15, 2015 CFMForm 4 →	Apr 17, 5:06 pm EDT	James SavareseChief Operating Officer	7,500	$34.06	$27,861	0	—
Apr 15, 2015 CFMForm 4 →	Apr 17, 5:06 pm EDT	John Champlin MullikenSVP, Strategic Initiatives	6,000	$34.06	$21,458	0	—
Apr 15, 2015 CFMForm 4 →	Apr 16, 8:27 pm EDT	Edmond MacriSVP, Marketing and Analytics	6,000	$34.06	$21,492	0	—
Apr 1, 2015 CForm 4 →	Apr 3, 7:02 pm EDT	Steven ConineChief Technology Officer, Director, 10% Owner	62,626	—	—	15,954,772	—
Apr 1, 2015 CForm 4 →	Apr 3, 6:51 pm EDT	Niraj ShahChief Executive Officer, Director, 10% Owner	62,626	—	—	15,954,772	—
Apr 1, 2015 CFMForm 4 →	Apr 3, 4:28 pm EDT	Steve OblakSVP and GM, Wayfair.com	4,746	$32.12	$16,574	0	—	amended
Apr 1, 2015 CFMForm 4 →	Apr 3, 4:27 pm EDT	Nicholas MaloneChief Administrative Officer	1,497	$32.12	$5,236	0	—
Apr 1, 2015 CFMForm 4 →	Apr 3, 4:27 pm EDT	John Champlin MullikenSVP, Strategic Initiatives	1,500	$32.12	$5,236	0	—
Apr 1, 2015 CFMForm 4 →	Apr 3, 4:26 pm EDT	Edmond MacriSVP, Marketing and Analytics	1,500	$32.12	$5,236	0	—
Mar 21, 2015 CFMForm 4 →	Mar 24, 5:04 pm EDT	Edmond MacriSVP, Marketing and Analytics	2,091	$31.94	$7,250	0	—
Mar 21, 2015 CFMForm 4 →	Mar 24, 5:04 pm EDT	John Champlin MullikenSVP, Strategic Initiatives	2,091	$31.94	$7,250	0	—
Mar 21, 2015 CFMForm 4 →	Mar 24, 5:03 pm EDT	Michael D FleisherChief Financial Officer	28,401	$31.94	$102,975	0	—
Mar 21, 2015 CFMForm 4 →	Mar 24, 5:03 pm EDT	Nicholas MaloneChief Administrative Officer	2,091	$31.94	$7,250	0	—
Mar 21, 2015 CFMForm 4 →	Mar 24, 5:03 pm EDT	Steve OblakSVP and GM, Wayfair.com	417	$31.94	$1,469	0	—
Mar 21, 2015 CFMForm 4 →	Mar 24, 5:02 pm EDT	James SavareseChief Operating Officer	8,364	$31.94	$28,970	0	—
Mar 15, 2015 FMForm 4 →	Mar 17, 9:13 pm EDT	Niraj ShahChief Executive Officer, Director, 10% Owner	5,793	$32.45	$25,733	16,017,398	—
Mar 15, 2015 FMForm 4 →	Mar 17, 9:13 pm EDT	Steven ConineChief Technology Officer, Director, 10% Owner	5,793	$32.45	$25,733	16,017,398	—
Mar 15, 2015 CFMForm 4 →	Mar 17, 9:13 pm EDT	James SavareseChief Operating Officer	7,500	$32.45	$26,382	0	—
Mar 15, 2015 CFMForm 4 →	Mar 17, 9:12 pm EDT	Steve OblakSVP and GM, Wayfair.com	2,499	$32.45	$8,794	0	—
Mar 15, 2015 CFMForm 4 →	Mar 17, 9:12 pm EDT	Nicholas MaloneChief Administrative Officer	7,500	$32.45	$26,414	0	—
Mar 15, 2015 CFMForm 4 →	Mar 17, 9:12 pm EDT	John Champlin MullikenSVP, Strategic Initiatives	6,000	$32.45	$21,093	0	—
Mar 15, 2015 CFMForm 4 →	Mar 17, 9:12 pm EDT	Edmond MacriSVP, Marketing and Analytics	6,000	$32.45	$21,093	0	—
Mar 1, 2015 CFMForm 4 →	Mar 3, 6:40 pm EST	Nicholas MaloneChief Administrative Officer	18,000	$23.35	$45,416	0	—
Mar 1, 2015 CFMForm 4 →	Mar 3, 6:39 pm EST	Edmond MacriSVP, Marketing and Analytics	1,500	$23.35	$3,689	0	—
Mar 1, 2015 CFMForm 4 →	Mar 3, 6:37 pm EST	Steve OblakSVP and GM, Wayfair.com	21,252	$23.35	$53,121	0	—
Mar 1, 2015 CFMForm 4 →	Mar 3, 6:36 pm EST	John Champlin MullikenSVP, Strategic Initiatives	1,500	$23.35	$3,689	0	—
Feb 21, 2015 CFMForm 4 →	Feb 24, 4:33 pm EST	Edmond MacriSVP, Marketing and Analytics	2,091	$24.53	$5,421	0	—
Feb 21, 2015 CFMForm 4 →	Feb 24, 4:33 pm EST	John Champlin MullikenSVP, Strategic Initiatives	2,091	$24.53	$5,421	0	—
Feb 21, 2015 CFMForm 4 →	Feb 24, 4:33 pm EST	Michael D FleisherChief Financial Officer	28,401	$24.53	$79,085	0	—
Feb 21, 2015 CFMForm 4 →	Feb 24, 4:33 pm EST	Nicholas MaloneChief Administrative Officer	2,091	$24.53	$5,421	0	—
Feb 21, 2015 CFMForm 4 →	Feb 24, 4:33 pm EST	Steve OblakSVP and GM, Wayfair.com	417	$24.53	$1,079	0	—
Feb 21, 2015 CFMForm 4 →	Feb 24, 4:32 pm EST	James SavareseChief Operating Officer	8,364	$24.53	$22,249	0	—
Feb 15, 2015 FMForm 4 →	Feb 18, 4:11 pm EST	Niraj ShahChief Executive Officer, Director, 10% Owner	5,941	$21.96	$20,664	16,015,691	—
Feb 15, 2015 FMForm 4 →	Feb 18, 4:11 pm EST	Steven ConineChief Technology Officer, Director, 10% Owner	5,940	$21.96	$20,642	16,015,691	—
Feb 15, 2015 CFMForm 4 →	Feb 18, 4:11 pm EST	James SavareseChief Operating Officer	7,500	$21.96	$17,392	0	—
Feb 15, 2015 CFMForm 4 →	Feb 18, 4:11 pm EST	Steve OblakSVP and GM, Wayfair.com	2,499	$21.96	$6,917	0	—
Feb 15, 2015 CFMForm 4 →	Feb 18, 4:11 pm EST	Edmond MacriSVP, Marketing and Analytics	6,000	$21.96	$14,296	0	—
Feb 15, 2015 CFMForm 4 →	Feb 18, 4:10 pm EST	Nicholas MaloneChief Administrative Officer	7,500	$21.96	$18,381	0	—
Feb 15, 2015 CFMForm 4 →	Feb 18, 4:10 pm EST	John Champlin MullikenSVP, Strategic Initiatives	6,000	$21.96	$14,318	0	—
Feb 1, 2015 CFMForm 4 →	Feb 3, 9:43 pm EST	Edmond MacriSVP, Marketing and Analytics	1,500	$19.56	$3,697	0	—
Feb 1, 2015 CFMForm 4 →	Feb 3, 9:41 pm EST	Steve OblakSVP and GM, Wayfair.com	3,249	$19.56	$8,020	0	—
Feb 1, 2015 CFMForm 4 →	Feb 3, 9:40 pm EST	John Champlin MullikenSVP, Strategic Initiatives	1,500	$19.56	$3,697	0	—
Jan 21, 2015 CFMForm 4 →	Jan 23, 3:31 pm EST	Edmond MacriSVP, Marketing and Analytics	2,091	$21.35	$5,636	0	—
Jan 21, 2015 CFMForm 4 →	Jan 23, 3:31 pm EST	John Champlin MullikenSVP, Strategic Initiatives	2,091	$21.35	$5,636	0	—
Jan 21, 2015 CFMForm 4 →	Jan 23, 3:30 pm EST	Michael D FleisherChief Financial Officer	28,398	$21.35	$72,611	0	—
Jan 21, 2015 CFMForm 4 →	Jan 23, 3:30 pm EST	Nicholas MaloneChief Administrative Officer	2,091	$21.35	$5,636	0	—
Jan 21, 2015 CFMForm 4 →	Jan 23, 3:30 pm EST	Steve OblakSVP and GM, Wayfair.com	420	$21.35	$1,132	0	—
Jan 21, 2015 CFMForm 4 →	Jan 23, 3:30 pm EST	James SavareseChief Operating Officer	8,364	$21.35	$21,329	0	—
Jan 15, 2015 CFMForm 4 →	Jan 20, 2:56 pm EST	Edmond MacriSVP, Marketing and Analytics	6,000	$22.22	$16,798	0	—
Jan 15, 2015 FMForm 4 →	Jan 20, 2:53 pm EST	Niraj ShahChief Executive Officer, Director, 10% Owner	5,946	$22.22	$21,020	16,014,132	—
Jan 15, 2015 FMForm 4 →	Jan 20, 2:53 pm EST	Steven ConineChief Technology Officer, Director, 10% Owner	5,946	$22.22	$21,020	16,014,131	—
Jan 15, 2015 CFMForm 4 →	Jan 20, 2:53 pm EST	James SavareseChief Operating Officer	7,500	$22.22	$21,020	0	—
Jan 15, 2015 CFMForm 4 →	Jan 20, 2:53 pm EST	Steve OblakSVP and GM, Wayfair.com	2,502	$22.22	$7,022	0	—
Jan 15, 2015 CFMForm 4 →	Jan 20, 2:52 pm EST	Nicholas MaloneChief Administrative Officer	7,500	$22.22	$21,020	0	—
Jan 15, 2015 CFMForm 4 →	Jan 20, 2:52 pm EST	John Champlin MullikenSVP, Strategic Initiatives	6,000	$22.22	$16,798	0	—
Jan 1, 2015 CFMForm 4 →	Jan 5, 5:08 pm EST	Edmond MacriSVP, Marketing and Analytics	1,500	$19.85	$3,752	0	—
Jan 1, 2015 CFMForm 4 →	Jan 5, 5:08 pm EST	Steve OblakSVP and GM, Wayfair.com	3,249	$19.85	$8,139	0	—
Jan 1, 2015 CFMForm 4 →	Jan 5, 5:07 pm EST	John Champlin MullikenSVP, Strategic Initiatives	1,500	$19.85	$3,752	0	—
Dec 31, 2014 CForm 4 →	Jan 5, 2015, 5:39 pm EST	Alex FinkelsteinDirector, 10% Owner	3,135,641	—	—	0	—
Dec 31, 2014 CForm 4 →	Jan 5, 2015, 5:39 pm EST	Spark Capital III (AIV I), L.P. +110% Owner	3,135,641	—	—	0	—
Dec 31, 2014 CForm 4 →	Jan 5, 2015, 5:38 pm EST	HARBOURVEST PARTNERS 2007 DIRECT ASSOCIATES L.P. +910% Owner	4,413,282	—	—	0	—
Dec 31, 2014 CForm 4 →	Jan 5, 2015, 5:11 pm EST	Michael Andrew KuminDirector, 10% Owner	7,158,647	—	—	0	—
Dec 31, 2014 CForm 4 →	Jan 5, 2015, 5:11 pm EST	GREAT HILL EQUITY PARTNERS IV LP +810% Owner	7,158,647	—	—	0	—
Dec 31, 2014 CForm 4 →	Jan 5, 2015, 5:10 pm EST	Neeraj AgrawalDirector, 10% Owner	3,837,665	—	—	0	—
Dec 31, 2014 CForm 4 →	Jan 5, 2015, 5:10 pm EST	Battery Management Corp. +810% Owner	3,837,665	—	—	0	—
Dec 31, 2014 CForm 4 →	Jan 5, 2015, 5:10 pm EST	Battery Investment Partners IX, LLC +310% Owner	3,837,665	—	—	0	—
Dec 18, 2014 CForm 5 →	Feb 13, 2015, 4:31 pm EST	Steven ConineChief Technology Officer, Director, 10% Owner	150,000	—	—	16,012,577	—
Dec 18, 2014 CForm 5 →	Feb 13, 2015, 4:31 pm EST	Niraj ShahChief Executive Officer, Director, 10% Owner	150,000	—	—	16,012,578	—