Company · CIK 0001091801 · SIC 2721 — Periodicals: Publishing or Publishing & Printing

MARTHA STEWART LIVING OMNIMEDIA INC · MSO

Insider activity reported against this company. All insider holders · On EDGAR ↗

Period1M 3M 6M 1Y 2Y All datashares as filed — not split-adjusted

Open-market buys & salesbuys $2.5M · 2sales $726k · 2net $1.8M

Reported at this company — common stock

Trade	Reported (ET)	Insider	Shares	Avg price	Total	Owned after	Δ stake	Flags
Dec 4, 2015 JForm 4 →	Feb 5, 2016, 2:26 pm EST	PLYMOUTH LANE PARTNERS (MASTER), LP +310% Owner	3,898,980	—	—	0	—	plan? late
Dec 4, 2015 DForm 4 →	Dec 4, 2:36 pm EST	Martha StewartChief Creative Officer, Director, 10% Owner	802,950	—	—	0	—	plan?
Dec 4, 2015 DForm 4 →	Dec 4, 2:36 pm EST	Pierre deVillemejaneDirector	42,060	—	—	0	—	plan?
Dec 4, 2015 DForm 4 →	Dec 4, 2:34 pm EST	Patricia PollackSr. Executive Vice President	12,768	—	—	0	—	plan?
Dec 4, 2015 DForm 4 →	Dec 4, 2:34 pm EST	William A RoskinDirector	114,272	—	—	0	—	plan?
Dec 4, 2015 DForm 4 →	Dec 4, 2:33 pm EST	Margaret Mary SmythDirector	71,203	—	—	0	—	plan?
Dec 4, 2015 DForm 4 →	Dec 4, 2:32 pm EST	Allison JacquesChief Accounting Officer	1,219	—	—	0	—	plan?
Dec 4, 2015 DForm 4 →	Dec 4, 2:31 pm EST	Arlen KantarianDirector	134,035	—	—	0	—	plan?
Dec 4, 2015 DForm 4 →	Dec 4, 2:30 pm EST	Daniel W DienstChief Executive Officer, Director	196,697	—	—	0	—	plan?
Dec 4, 2015 DForm 4 →	Dec 4, 2:29 pm EST	Allison C HoffmanEVP, General Counsel and Secy	23,512	—	—	0	—	plan?
Dec 4, 2015 DForm 4 →	Dec 4, 2:29 pm EST	Kenneth P WestEVP, Chief Financial Officer	93,761	—	—	0	—	plan?
Sep 30, 2015 AForm 4 →	Oct 1, 5:33 pm EDT	Pierre deVillemejaneDirector	419	—	—	42,060	—	plan?
Sep 30, 2015 AForm 4 →	Oct 1, 5:32 pm EDT	Arlen KantarianDirector	419	—	—	134,035	—	plan?
Sep 30, 2015 AForm 4 →	Oct 1, 5:31 pm EDT	Margaret Mary SmythDirector	419	—	—	71,203	—	plan?
Sep 30, 2015 AForm 4 →	Oct 1, 5:31 pm EDT	William A RoskinDirector	419	—	—	114,272	—	plan?
Sep 6, 2015 FMForm 4 →	Sep 10, 5:08 pm EDT	Kenneth P WestEVP, Chief Financial Officer	66,474	$6.11	$121,027	93,761	—	plan? late
Aug 11, 2015 PForm 4 →	Aug 13, 9:27 pm EDT	PLYMOUTH LANE PARTNERS (MASTER), LP +310% Owner	346,119	$5.90	$2,043,587	3,898,980	+9.74%	plan?
Jul 1, 2015 FMForm 4 →	Jul 2, 1:59 pm EDT	Allison C HoffmanEVP, General Counsel and Secy	14,122	$6.29	$25,927	23,512	—	plan?
Jun 30, 2015 AForm 4 →	Jul 2, 2:01 pm EDT	Pierre deVillemejaneDirector	400	—	—	41,641	—	plan?
Jun 30, 2015 AForm 4 →	Jul 2, 2:00 pm EDT	Arlen KantarianDirector	400	—	—	133,616	—	plan?
Jun 30, 2015 AForm 4 →	Jul 2, 2:00 pm EDT	Margaret Mary SmythDirector	400	—	—	70,784	—	plan?
Jun 30, 2015 AForm 4 →	Jul 2, 1:59 pm EDT	William A RoskinDirector	400	—	—	113,853	—	plan?
Jun 25, 2015 PForm 4 →	Jun 29, 9:35 pm EDT	PLYMOUTH LANE PARTNERS (MASTER), LP +310% Owner	67,500	$6.45	$435,375	3,552,861	+1.94%	plan?
May 31, 2015 MForm 4 →	Jun 2, 5:56 pm EDT	William A RoskinDirector	13,544	—	—	113,453	—	plan?
May 31, 2015 MForm 4 →	Jun 2, 5:56 pm EDT	Arlen KantarianDirector	384	—	—	133,216	—	plan?
May 31, 2015 MForm 4 →	Jun 2, 5:55 pm EDT	Pierre deVillemejaneDirector	13,544	—	—	41,241	—	plan?
May 31, 2015 MForm 4 →	Jun 2, 5:54 pm EDT	Margaret Mary SmythDirector	13,544	—	—	70,384	—	plan?
Apr 15, 2015 FMForm 4 →	Apr 17, 5:30 pm EDT	Allison C HoffmanEVP, General Counsel and Secy	28,244	$5.97	$49,217	17,634	—	plan?
Apr 15, 2015 FMForm 4 →	Apr 17, 5:26 pm EDT	Daniel W DienstChief Executive Officer, Director	295,784	$5.97	$571,830	196,697	—	plan?
Mar 31, 2015 AForm 4 →	Apr 1, 5:11 pm EDT	Arlen KantarianDirector	384	—	—	110,643	—	plan?
Mar 31, 2015 AForm 4 →	Apr 1, 5:10 pm EDT	William A RoskinDirector	384	—	—	99,909	—	plan?
Mar 31, 2015 AForm 4 →	Apr 1, 5:10 pm EDT	Margaret Mary SmythDirector	384	—	—	56,840	—	plan?
Mar 31, 2015 AForm 4 →	Apr 1, 5:09 pm EDT	Pierre deVillemejaneDirector	384	—	—	27,697	—	plan?
Mar 20, 2015 FMForm 4 →	Apr 17, 5:56 pm EDT	Kenneth P WestEVP, Chief Financial Officer	87,785	$6.12	$170,042	66,903	—	plan? late
Mar 3, 2015 FMForm 4 →	Apr 1, 5:12 pm EDT	Allison JacquesChief Accounting Officer	3,337	$4.69	$4,967	1,219	—	plan? late
Mar 3, 2015 FMForm 4 →	Mar 5, 6:31 pm EST	Patricia PollackSr. Executive Vice President	4,458	$4.69	$5,642	12,768	—	plan?
Mar 1, 2015 FMForm 4 →	Mar 3, 5:58 pm EST	Kenneth P WestEVP, Chief Financial Officer	14,362	$4.78	$20,850	34,688	—	plan?
Feb 2, 2015 SForm 4 →	Feb 4, 5:07 pm EST	Martha StewartChief Creative Officer, Director, 10% Owner	83,333	$4.49	$374,124	0	−100%	plan?
Jan 2, 2015 SForm 4 →	Jan 5, 5:11 pm EST	Martha StewartChief Creative Officer, Director, 10% Owner	83,333	$4.23	$352,257	83,334	−50.0%	plan?
Dec 31, 2014 FMForm 4 →	Jan 5, 2015, 5:10 pm EST	Daniel W DienstChief Executive Officer, Director	188,293	$4.31	$236,878	92,481	—	plan?
Dec 31, 2014 AForm 4 →	Jan 5, 2015, 5:06 pm EST	William A RoskinDirector	580	—	—	99,525	—	plan?
Dec 31, 2014 AForm 4 →	Jan 5, 2015, 5:05 pm EST	Margaret Mary SmythDirector	580	—	—	56,456	—	plan?
Dec 31, 2014 AForm 4 →	Jan 5, 2015, 5:04 pm EST	Pierre deVillemejaneDirector	580	—	—	27,313	—	plan?
Dec 31, 2014 AForm 4 →	Jan 5, 2015, 5:03 pm EST	Arlen KantarianDirector	580	—	—	110,259	—	plan?

Reported at this company — derivatives (options, RSUs, warrants)

Trade	Reported (ET)	Insider	Shares	Avg price	Total	Owned after	Δ stake	Flags
Dec 4, 2015 DForm 4 →	Dec 4, 2:38 pm EST	MARTHA STEWART FAMILY LIMITED PARTNERSHIP10% Owner	24,984,625	—	—	0	—
Dec 4, 2015 DForm 4 →	Dec 4, 2:36 pm EST	Martha StewartChief Creative Officer, Director, 10% Owner	26,284,625	—	—	0	—
Dec 4, 2015 DForm 4 →	Dec 4, 2:34 pm EST	Patricia PollackSr. Executive Vice President	79,010	—	—	0	—
Dec 4, 2015 DForm 4 →	Dec 4, 2:34 pm EST	William A RoskinDirector	70,151	—	—	0	—
Dec 4, 2015 DForm 4 →	Dec 4, 2:32 pm EST	Allison JacquesChief Accounting Officer	11,557	—	—	0	—
Dec 4, 2015 DForm 4 →	Dec 4, 2:31 pm EST	Arlen KantarianDirector	70,507	—	—	0	—
Dec 4, 2015 DForm 4 →	Dec 4, 2:30 pm EST	Daniel W DienstChief Executive Officer, Director	1,916,667	—	—	0	—
Dec 4, 2015 DForm 4 →	Dec 4, 2:29 pm EST	Allison C HoffmanEVP, General Counsel and Secy	170,000	—	—	0	—
Dec 4, 2015 DForm 4 →	Dec 4, 2:29 pm EST	Kenneth P WestEVP, Chief Financial Officer	425,044	—	—	0	—
Sep 6, 2015 MForm 4 →	Sep 10, 5:08 pm EDT	Kenneth P WestEVP, Chief Financial Officer	46,666	—	—	0	—	late
Jul 1, 2015 MForm 4 →	Jul 2, 1:59 pm EDT	Allison C HoffmanEVP, General Counsel and Secy	10,000	—	—	10,000	—
May 31, 2015 MForm 4 →	Jun 2, 5:56 pm EDT	William A RoskinDirector	13,544	—	—	0	—
May 31, 2015 MForm 4 →	Jun 2, 5:56 pm EDT	Arlen KantarianDirector	22,573	—	—	0	—
May 31, 2015 MForm 4 →	Jun 2, 5:55 pm EDT	Pierre deVillemejaneDirector	13,544	—	—	0	—
May 31, 2015 MForm 4 →	Jun 2, 5:54 pm EDT	Margaret Mary SmythDirector	13,544	—	—	0	—
Apr 15, 2015 MForm 4 →	Apr 17, 5:30 pm EDT	Allison C HoffmanEVP, General Counsel and Secy	20,000	—	—	40,000	—
Apr 15, 2015 MForm 4 →	Apr 17, 5:26 pm EDT	Daniel W DienstChief Executive Officer, Director	200,000	—	—	600,000	—
Mar 20, 2015 MForm 4 →	Apr 17, 5:56 pm EDT	Kenneth P WestEVP, Chief Financial Officer	60,000	—	—	60,000	—	late
Mar 3, 2015 MForm 4 →	Apr 1, 5:12 pm EDT	Allison JacquesChief Accounting Officer	2,278	—	—	4,557	—	late
Mar 3, 2015 MForm 4 →	Mar 5, 6:31 pm EST	Patricia PollackSr. Executive Vice President	3,255	—	—	6,510	—
Mar 2, 2015 AForm 4 →	Mar 3, 5:59 pm EST	Daniel W DienstChief Executive Officer, Director	50,000	—	—	50,000	—
Mar 1, 2015 AMForm 4 →	Mar 3, 5:58 pm EST	Kenneth P WestEVP, Chief Financial Officer	30,044	—	—	20,044	—
Dec 31, 2014 MForm 4 →	Jan 5, 2015, 5:10 pm EST	Daniel W DienstChief Executive Officer, Director	133,333	—	—	266,667	—