Form4insider filings, from the source

Company · CIK 0001787117 · SIC 2330 — Women's, Misses': and Juniors Outerwear

Reformation Inc. · REF

Insider activity reported against this company. All insider holders · On EDGAR ↗

1M3M6M1Y2YAll datashares as filed — not split-adjusted
Open-market buys & salesbuys $0 · 0sales $61.4M · 4net −$61.4M
$10k$10k$1M$1M$100M$100MbuyssalesJul 28Aug 3Aug 9Aug 15Aug 21Aug 27Sep 2

Reported at this company — common stock

TradeReported (ET)InsiderSharesAvg priceTotalOwned afterΔ stakeFlags
Sep 1, 2026 SForm 4 →Sep 3, 5:58 pm EDTYael AflaloDirector, 10% Owner60,298$13.95$841,15711,665,505−0.51%
Sep 1, 2026 SForm 4 →Sep 3, 5:25 pm EDTSCSp Refo +310% Owner149,596$13.95$2,086,86428,942,153−0.51%
Jul 31, 2026 SForm 4 →Jul 31, 9:52 pm EDTSCSp Refo +310% Owner2,987,199$13.95$41,671,42629,091,749−9.31%
Jul 29, 2026 AForm 4 →Jul 31, 9:54 pm EDTZipporah AllenDirector9,333——9,333—
Jul 29, 2026 AForm 4 →Jul 31, 9:54 pm EDTJoshua MooreChief Financial Officer256,999——324,781—
Jul 29, 2026 AForm 4 →Jul 31, 9:53 pm EDTStacey RauchDirector9,333——9,333—
Jul 29, 2026 ADForm 4 →Jul 31, 9:53 pm EDTHali BorensteinCEO and President, Director1,304,208$13.95$2,383,7201,133,332—
Jul 29, 2026 AForm 4 →Jul 31, 9:52 pm EDTBrigitte KleineDirector9,333——9,333—
Jul 29, 2026 AForm 4 →Jul 31, 9:52 pm EDTSteven Clive MillerDirector9,333——19,607—
Jul 29, 2026 AForm 4 →Jul 31, 9:52 pm EDTIvan TchakarovChief Operating Officer166,666——186,835—
Jul 29, 2026 AForm 4 →Jul 31, 9:52 pm EDTJohn Joseph CoyleDirector9,333——66,313—
Jul 29, 2026 SForm 4 →Jul 31, 4:05 pm EDTYael AflaloDirector, 10% Owner1,204,029$13.95$16,796,20511,725,803−9.31%

Reported at this company — derivatives (options, RSUs, warrants)

TradeReported (ET)InsiderSharesAvg priceTotalOwned afterΔ stakeFlags
Jul 29, 2026 AForm 4 →Jul 31, 9:54 pm EDTJoshua MooreChief Financial Officer58,831——58,831—
Jul 29, 2026 ADForm 4 →Jul 31, 9:53 pm EDTHali BorensteinCEO and President, Director832,565$13.95$7,510,8201,395,768—
Jul 29, 2026 ADForm 4 →Jul 31, 9:52 pm EDTIvan TchakarovChief Operating Officer107,992$13.95$685,7960—