SEC Form 4 · accession 0001140361-17-004901

BOSTON BEER CO INC · SAM

Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗

Reporting owner

Officer — President and C.E.O. · Director

Period of report

Feb 7, 2017

Accepted (ET)

Feb 7, 2017 · 4:43 pm EST

Rule 10b5-1 plan

unknown — predates the checkbox

Issuer CIK

0000949870

Table I — non-derivative securities

Security	Date	Code	Shares	Price	A/D	Owned after	D/I
Class A Common	Feb 7, 2017	M	773	$85.64	A	33,046	D
Class A Common^F2	Feb 7, 2017	S	300	$155.07	D	32,746	D
Class A Common	Feb 7, 2017	S	473	$156.00	D	32,273	D

Security	Conv. / exercise price	Date	Code	Shares	A/D	Exercisable	Expires	Underlying	Underlying shares	Owned after	D/I
Class A Common Stock Option^F3	$85.64	Feb 7, 2017	M	10,000	D	Jan 1, 2014	Dec 31, 2017	Class A Common	753,864	0	D

F1The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 7, 2016. The Rule 10b5-1 trading plan and the transactions contemplated thereby were approved by unanimous consent of the Class B Stockholders of the Company.
F2The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 300 shares is from $155.00 to $155.20. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
F3The option vests in five equal installments: the first on January 1, 2014, and the final vesting on January 1, 2018. With respect to certain shares, the option expires on December 31, 2018. All options are subject to earlier expiration based on certain contingencies.