SEC Form 4 · accession 0001127602-15-009317

HERSHEY CO · HSY

Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗

Reporting owner

Officer — SVP, Chief Growth & Marketing

Period of report

Mar 2, 2015

Accepted (ET)

Mar 3, 2015 · 12:53 pm EST

Rule 10b5-1 plan

unknown — predates the checkbox

Issuer CIK

0000047111

Table I — non-derivative securities

Security	Date	Code	Shares	Price	A/D	Owned after	D/I	Nature of ownership
Common Stock	Mar 2, 2015	S	450	$103.62	D	26,564	D
Common Stock	Mar 2, 2015	M	770	$52.30	A	27,334	D
Common Stock	Mar 2, 2015	S	770	$103.62	D	26,564	D
Common Stock^F2	holding	—	—		—	840	I	401(k) Plan

Security	Conv. / exercise price	Date	Code	Shares	A/D	Exercisable	Expires	Underlying	Underlying shares	Owned after	D/I
Non-qualified Stock Option (Right to Buy)^F3	$52.30	Mar 2, 2015	M	770	D	—	Feb 15, 2016	Common Stock	770	1,800	D

F1The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 4, 2014.
F2The total amount of securities reported as indirectly owned by the reporting person represents a reduction of 3.3061 shares allocated to the reporting person's account in the Company's 401(k) Plan ("Plan") as of February 27, 2015. To manage liquidity needs of the Plan, the Plan trustee from time-to-time maintains a lower overall share balance (versus cash) in the Plan, which in this instance resulted in a reduction in the number of shares allocated to the reporting person's account when compared to the reporting person's Form 4 filed on February 19, 2015. The information is based on a report dated March 2, 2015, provided by the Plan trustee.
F3The options vest according to the following schedule: 25% vested on February 16, 2007, 25% vested on February 16, 2008, 25% vested on February 16, 2009 and 25% vested on February 16, 2010.