SEC Form 4 · accession 0001225208-15-015982

EQUIFAX INC · EFX

Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗

Reporting owner

Officer — Chairman and CEO · Director

Period of report

Jul 27, 2015

Accepted (ET)

Jul 28, 2015 · 4:13 pm EDT

Rule 10b5-1 plan

unknown — predates the checkbox

Issuer CIK

0000033185

Table I — non-derivative securities

Security	Date	Code	Shares	Price	A/D	Owned after	D/I	Nature of ownership
Common Stock	Jul 27, 2015	M	65,000	$33.88	A	295,576	D
Common Stock	Jul 27, 2015	M	22,500	$41.22	A	318,076	D
Common Stock^F1	Jul 27, 2015	S	15,320	$99.57	D	302,756	D
Common Stock^F2	Jul 27, 2015	S	72,180	$98.77	D	230,576	D
Common Stock	holding	—	—		—	382	I	By 401(k)
Common Stock	holding	—	—		—	100,000	I	Family LLLP

Security	Conv. / exercise price	Date	Code	Shares	A/D	Exercisable	Expires	Underlying	Underlying shares	Owned after	D/I
Stock Option/Right to Buy^F3	$41.22	Jul 27, 2015	M	22,500	D	—	Feb 7, 2017	Common Stock	22,500	0	D
Stock Option/Right to Buy^F4	$33.88	Jul 27, 2015	M	65,000	D	—	Feb 8, 2018	Common Stock	65,000	0	D

F1The shares were sold at prices ranging from $99.27 to $99.87. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares purchased or sold at each separate price will be provided.
F2The shares were sold at prices ranging from $98.27 to $99.26. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares purchased or sold at each separate price will be provided.
F3The option vests in increments of 36,666 shares on 2/7/2008 & 2/7/2009 and 36,668 shares on 2/7/2010.
F4The option vests in increments of 41,666 on 2/8/09 and 41,667 on 2/8/10 and 2/8/11.