SEC Form 4 · accession 0001844767-26-000012
Viant Technology Inc. · DSP
Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗
Reporting owner
Capital V LLC
10% Owner
Period of report
Jul 21, 2026
Accepted (ET)
Jul 23, 2026 · 9:53 pm EDT
Rule 10b5-1 plan
yes — trade under a plan
Issuer CIK
0001828791
Table I — non-derivative securities
| Security | Date | Code | Shares | Price | A/D | Owned after | D/I | Nature of ownership |
|---|---|---|---|---|---|---|---|---|
| Class A Common StockF1 | Jul 21, 2026 | M | 37,500 | $0.00 | A | 37,500 | D | |
| Class B Common StockF2 | Jul 21, 2026 | D | 37,500 | $0.00 | D | 27,209,326 | D | |
| Class A Common StockF4 | Jul 21, 2026 | S | 9,588 | $11.7042 | D | 27,912 | D | |
| Class A Common StockF5 | Jul 22, 2026 | S | 15,000 | $11.0346 | D | 12,912 | D | |
| Class A Common StockF6 | Jul 23, 2026 | S | 12,912 | $10.4704 | D | 0 | D |
Table II — derivative securities
| Security | Conv. / exercise price | Date | Code | Shares | A/D | Exercisable | Expires | Underlying | Underlying shares | Owned after | D/I |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Class B UnitsF1 | — | Jul 21, 2026 | M | 37,500 | D | — | — | Class A Common Stock | 37,500 | 27,209,326 | D |
Explanation of responses
- F1The Class B Units of Viant Technology LLC ("Class B Units") are exchangeable, at the holder's option, on a one-for-one basis into shares of Class A common stock of the Issuer. Upon exchange of a Class B Unit, the corresponding share of Class B common stock will be automatically cancelled.
- F2Reflects the cancellation for no consideration of a number of shares of Class B common stock of the Issuer in connection with the redemption by the Reporting Person of an equal number of Class B Units for Class A common stock.
- F3Shares sold pursuant to a 10b5-1 plan adopted by Capital V LLC on March 18, 2025, as amended on September 17, 2025.
- F4The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $11.53 to $12.03. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F5The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.77 to $11.69. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F6The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.17 to $10.81. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.