SEC Form 4 · accession 0001284309-26-000019
Viant Technology Inc. · DSP
Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗
Reporting owner
Larry Madden
Officer — Chief Financial Officer
Period of report
Jul 6, 2026
Accepted (ET)
Jul 8, 2026 · 8:41 pm EDT
Rule 10b5-1 plan
yes — trade under a plan
Issuer CIK
0001828791
Table I — non-derivative securities
| Security | Date | Code | Shares | Price | A/D | Owned after | D/I | Nature of ownership |
|---|---|---|---|---|---|---|---|---|
| Class A Common StockF2 | Jul 6, 2026 | S | 10,097 | $12.776 | D | 449,058 | D | |
| Class A Common StockF3 | Jul 7, 2026 | S | 9,149 | $12.8609 | D | 439,909 | D | |
| Class A Common StockF4 | Jul 8, 2026 | S | 11,273 | $12.6949 | D | 428,636 | D |
Table II — derivative securities
No Table II lines on this filing.
Explanation of responses
- F1Shares sold pursuant to a 10b5-1 plan adopted by the Reporting Person on December 15, 2025.
- F2The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $12.61 to $13.01. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F3The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $12.69 to $13.00. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F4The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $12.43 to $12.845. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.