SEC Form 4 · accession 0002089362-26-000018
Ethos Technologies Inc. · LIFE
Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗
Reporting owner
Peter George Colis
Officer — CEO and Secretary · Director
Period of report
Sep 16, 2026
Accepted (ET)
Sep 18, 2026 · 4:05 pm EDT
Rule 10b5-1 plan
yes — trade under a plan
Issuer CIK
0001788451
Table I — non-derivative securities
| Security | Date | Code | Shares | Price | A/D | Owned after | D/I | Nature of ownership |
|---|---|---|---|---|---|---|---|---|
| Class A Common StockF1,F2 | Sep 16, 2026 | C | 23,334 | — | A | 1,560,694 | D | |
| Class A Common StockF4,F2 | Sep 16, 2026 | S | 21,363 | $39.77 | D | 1,539,331 | D | |
| Class A Common StockF5,F2 | Sep 16, 2026 | S | 1,971 | $40.35 | D | 1,537,360 | D | |
| Class A Common StockF1,F2 | Sep 17, 2026 | C | 23,333 | — | A | 1,560,693 | D | |
| Class A Common StockF6,F2 | Sep 17, 2026 | S | 1,900 | $37.69 | D | 1,558,793 | D | |
| Class A Common StockF7,F2 | Sep 17, 2026 | S | 21,118 | $38.94 | D | 1,537,675 | D | |
| Class A Common StockF2 | Sep 17, 2026 | S | 315 | $39.67 | D | 1,537,360 | D | |
| Class A Common StockF1,F2 | Sep 18, 2026 | C | 23,333 | — | A | 1,560,693 | D | |
| Class A Common StockF8,F2 | Sep 18, 2026 | S | 7,190 | $35.98 | D | 1,553,503 | D | |
| Class A Common StockF9,F2 | Sep 18, 2026 | S | 9,648 | $37.05 | D | 1,543,855 | D | |
| Class A Common StockF10,F2 | Sep 18, 2026 | S | 6,495 | $37.52 | D | 1,537,360 | D | |
| Class A Common StockF11,F12 | holding | — | — | — | 28,249 | I | By trust |
Table II — derivative securities
| Security | Conv. / exercise price | Date | Code | Shares | A/D | Exercisable | Expires | Underlying | Underlying shares | Owned after | D/I |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Class B Common StockF1 | — | Sep 16, 2026 | C | 23,334 | D | — | — | Class A Common Stock | 23,334 | 6,131,347 | D |
| Class B Common StockF1 | — | Sep 17, 2026 | C | 23,333 | D | — | — | Class A Common Stock | 23,333 | 6,108,014 | D |
| Class B Common StockF1 | — | Sep 18, 2026 | C | 23,333 | D | — | — | Class A Common Stock | 23,333 | 6,084,681 | D |
| Class B Common StockF13,F1 | — | holding | — | — | — | — | — | Class A Common Stock | 128,893 | 128,893 | I |
| Class B Common StockF14,F1 | — | holding | — | — | — | — | — | Class A Common Stock | 214,822 | 214,822 | I |
Explanation of responses
- F1Each share of Class B Common Stock held by the Reporting Person will automatically convert into one share of Class A Common Stock upon the sale or transfer of such share of Class B Common Stock, subject to certain exceptions, and in certain other circumstances described in the Issuer's amended and restated certificate of incorporation. Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock. The Class B Common Stock has no expiration.
- F10The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $37.395 to $37.80 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F11The securities held by the Reporting Person reported herein reflect the receipt of securities pursuant to pro rata distributions in kind, for no additional consideration. The receipt of such securities by the Reporting Person was not required to be reported pursuant to Section 16 by virtue of the exemption from reporting pursuant to Rule 16a-9.
- F12The shares are held by the Colis Zhan Family Trust (the "Trust"). The Reporting Person is a trustee of the Trust.
- F13Shares held by John N. Colis, not individually, but solely as Trustee of the Peter G. Colis Family Trust U/A/D 7/4/2021.
- F14Shares held by Cresset Trust Company, a South Dakota-charted public trust company solely as Trustee of the PGC Beta Trust U/A/D 10/18/2024.
- F2Includes shares issuable on settlement of restricted stock units.
- F3This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 12, 2026, and occurred pursuant to the pre-established terms of such plan rather than as a result of a discretionary decision by the Reporting Person to sell shares at that time.
- F4The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $39.20 to $40.16 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F5The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $40.25 to $40.58 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F6The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $37.465 to $37.89 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F7The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $38.505 to $39.25 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F8The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $35.34 to $36.305 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F9The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $36.395 to $37.39 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.