SEC Form 4 · accession 0002089362-26-000016

Ethos Technologies Inc. · LIFE

Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗

Reporting owner

Peter George Colis

Officer — CEO and Secretary · Director

Period of report

Aug 19, 2026

Accepted (ET)

Aug 21, 2026 · 6:25 pm EDT

Rule 10b5-1 plan

yes — trade under a plan

Issuer CIK

0001788451

Table I — non-derivative securities

Security	Date	Code	Shares	Price	A/D	Owned after	D/I	Nature of ownership
Class A Common Stock^F1,F2	Aug 19, 2026	C	27,924	—	A	1,593,884	D
Class A Common Stock^F4,F2	Aug 19, 2026	S	23,653	$32.89	D	1,570,231	D
Class A Common Stock^F5,F2	Aug 19, 2026	S	4,271	$33.61	D	1,565,960	D
Class A Common Stock^F1,F2	Aug 20, 2026	C	27,924	—	A	1,593,884	D
Class A Common Stock^F6,F2	Aug 20, 2026	S	13,180	$32.60	D	1,580,704	D
Class A Common Stock^F7,F2	Aug 20, 2026	S	14,744	$33.23	D	1,565,960	D
Class A Common Stock^F8,F2	Aug 21, 2026	S	24,564	$33.30	D	1,541,396	D
Class A Common Stock^F9,F2	Aug 21, 2026	S	4,036	$33.85	D	1,537,360	D
Class A Common Stock^F10,F11	holding	—	—		—	16,948	I	by trust

Table II — derivative securities

Security	Conv. / exercise price	Date	Code	Shares	A/D	Exercisable	Expires	Underlying	Underlying shares	Owned after	D/I
Class B Common Stock^F1	—	Aug 19, 2026	C	27,924	D	—	—	Class A Common Stock	27,924	6,182,605	D
Class B Common Stock^F1	—	Aug 20, 2026	C	27,924	D	—	—	Class A Common Stock	27,924	6,154,681	D
Class B Common Stock^F12,F1	—	holding	—	—	—	—	—	Class A Common Stock	128,893	128,893	I
Class B Common Stock^F13,F1	—	holding	—	—	—	—	—	Class A Common Stock	214,822	214,822	I

Explanation of responses

F1Each share of Class B Common Stock held by the Reporting Person will automatically convert into one share of Class A Common Stock upon the sale or transfer of such share of Class B Common Stock, subject to certain exceptions, and in certain other circumstances described in the Issuer's amended and restated certificate of incorporation. Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock. The Class B Common Stock has no expiration.
F10The securities held by the Reporting Person reported herein reflect the receipt of securities pursuant to pro rata distributions in kind, for no additional consideration. The receipt of such securities by the Reporting Person was not required to be reported pursuant to Section 16 by virtue of the exemption from reporting pursuant to Rule 16a-9.
F11The shares are held by the Colis Zhan Family Trust (the "Trust"). The Reporting Person is a trustee of the Trust.
F12Shares held by John N. Colis, not individually, but solely as Trustee of the Peter G. Colis Family Trust U/A/D 7/4/2021.
F13Shares held by Cresset Trust Company, a South Dakota-charted public trust company solely as Trustee of the PGC Beta Trust U/A/D 10/18/2024.
F2Includes shares issuable on settlement of restricted stock units.
F3This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 12, 2026, and occurred pursuant to the pre-established terms of such plan rather than as a result of a discretionary decision by the Reporting Person to sell shares at that time.
F4The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $32.37 to $33.36 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F5The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $33.37 to $34.20 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F6The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $31.845 to $32.84 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F7The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $32.845 to $33.82 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F8The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $32.68 to $33.62 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F9The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $33.685 to $34.00 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.