SEC Form 4 · accession 0002089362-26-000014
Ethos Technologies Inc. · LIFE
Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗
Reporting owner
Peter George Colis
Officer — CEO and Secretary · Director
Period of report
Aug 17, 2026
Accepted (ET)
Aug 18, 2026 · 6:00 pm EDT
Rule 10b5-1 plan
box not checked
Issuer CIK
0001788451
Table I — non-derivative securities
| Security | Date | Code | Shares | Price | A/D | Owned after | D/I | Nature of ownership |
|---|---|---|---|---|---|---|---|---|
| Class A Common StockF2,F3 | Aug 17, 2026 | S | 17,634 | $34.00 | D | 1,577,668 | D | |
| Class A Common StockF4,F3 | Aug 17, 2026 | S | 11,708 | $34.46 | D | 1,565,960 | D | |
| Class A Common StockF5,F6 | holding | — | — | — | 8,474 | I | By trust |
Table II — derivative securities
No Table II lines on this filing.
Explanation of responses
- F1The shares reported were sold solely to satisfy tax withholding obligations arising from the vesting and settlement of restricted stock units. The sale is mandated under the Issuer's equity incentive plan to fund tax withholding through a "sell to cover" transaction and does not represent a discretionary trade by the Reporting Person, who exercised no control over the timing, price, or amount of shares sold.
- F2The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $33.34 to $34.335 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F3Includes shares issuable on settlement of RSUs.
- F4The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $34.34 to $34.86 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F5The securities held by the Reporting Person reported herein reflect the receipt of securities pursuant to pro rata distributions in kind, for no additional consideration. The receipt of such securities by the Reporting Person was not required to be reported pursuant to Section 16 by virtue of the exemption from reporting pursuant to Rule 16a-9.
- F6The shares are held by the Colis Zhan Family Trust (the "Trust"). The Reporting Person is a trustee of the Trust.