SEC Form 4 · accession 0001784900-26-000008
Ethos Technologies Inc. · LIFE
Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗
Reporting owner
Brandt Walter Kucharski
Officer — Chief Accounting Officer
Period of report
Aug 14, 2026
Accepted (ET)
Aug 18, 2026 · 6:00 pm EDT
Rule 10b5-1 plan
yes — trade under a plan
Issuer CIK
0001788451
Table I — non-derivative securities
| Security | Date | Code | Shares | Price | A/D | Owned after | D/I | Nature of ownership |
|---|---|---|---|---|---|---|---|---|
| Class A Common StockF2,F3 | Aug 14, 2026 | S | 73,665 | $34.90 | D | 109,765 | D | |
| Class A Common StockF4,F3 | Aug 14, 2026 | S | 3,771 | $35.44 | D | 105,994 | D | |
| Class A Common StockF6,F3 | Aug 17, 2026 | S | 4,144 | $34.18 | D | 101,850 | D | |
| Class A Common StockF7,F3 | Aug 17, 2026 | S | 1,467 | $34.49 | D | 100,383 | D |
Table II — derivative securities
No Table II lines on this filing.
Explanation of responses
- F1This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 15, 2026, and occurred pursuant to the pre-established terms of such plan rather than as a result of a discretionary decision by the Reporting Person to sell shares at that time.
- F2The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $34.33 to $35.32 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F3Includes shares issuable on settlement of RSUs.
- F4The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $35.36 to $35.515 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F5The shares reported were sold solely to satisfy tax withholding obligations arising from the vesting and settlement of restricted stock units. The sale is mandated under the Issuer's equity incentive plan to fund tax withholding through a "sell to cover" transaction and does not represent a discretionary trade by the Reporting Person, who exercised no control over the timing, price, or amount of shares sold.
- F6The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $33.40 to $34.375 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F7The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $34.40 to $34.84 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.