SEC Form 4 · accession 0001737783-26-000006
Goosehead Insurance, Inc. · GSHD
Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗
Period of report
Aug 19, 2026
Accepted (ET)
Aug 21, 2026 · 5:23 pm EDT
Rule 10b5-1 plan
box not checked
Issuer CIK
0001726978
Table I — non-derivative securities
| Security | Date | Code | Shares | Price | A/D | Owned after | D/I | Nature of ownership |
|---|---|---|---|---|---|---|---|---|
| Class B Common Stock | Aug 19, 2026 | C | 4,875 | $0.00 | D | 362,822 | D | |
| Class A Common Stock | Aug 19, 2026 | C | 4,875 | $0.00 | A | 4,875 | D | |
| Class A Common StockF1 | Aug 19, 2026 | S | 4,875 | $67.71 | D | 0 | D | |
| Class B Common Stock | Aug 19, 2026 | C | 4,875 | $0.00 | D | 146,246 | I | SLJ Dynasty Trust |
| Class A Common Stock | Aug 19, 2026 | C | 4,875 | $0.00 | A | 4,875 | I | SLJ Dynasty Trust |
| Class A Common StockF1 | Aug 19, 2026 | S | 4,875 | $67.71 | D | 0 | I | SLJ Dynasty Trust |
| Class B Common Stock | Aug 20, 2026 | C | 10,000 | $0.00 | D | 352,822 | D | |
| Class A Common Stock | Aug 20, 2026 | C | 10,000 | $0.00 | A | 10,000 | D | |
| Class A Common StockF2 | Aug 20, 2026 | S | 3,893 | $68.75 | D | 6,107 | D | |
| Class A Common StockF3 | Aug 20, 2026 | S | 1,107 | $69.87 | D | 5,000 | D | |
| Class A Common Stock | Aug 20, 2026 | S | 5,000 | $70.00 | D | 0 | D | |
| Class B Common Stock | Aug 20, 2026 | C | 10,000 | $0.00 | D | 136,246 | I | SLJ Dynasty Trust |
| Class A Common Stock | Aug 20, 2026 | C | 10,000 | $0.00 | A | 10,000 | I | SLJ Dynasty Trust |
| Class A Common StockF2 | Aug 20, 2026 | S | 3,893 | $68.75 | D | 6,107 | I | SLJ Dynasty Trust |
| Class A Common StockF3 | Aug 20, 2026 | S | 1,107 | $69.87 | D | 5,000 | I | SLJ Dynasty Trust |
| Class A Common Stock | Aug 20, 2026 | S | 5,000 | $70.00 | D | 0 | I | SLJ Dynasty Trust |
| Class B Common StockF4 | holding | — | — | — | 9,787 | I | Emily Marie Jones Trust | |
| Class B Common StockF4 | holding | — | — | — | 9,787 | I | Brendan Scot Jones Trust | |
| Class B Common StockF4 | holding | — | — | — | 9,787 | I | Joshua Thomas Jones Trust | |
| Class B Common StockF4 | holding | — | — | — | 9,788 | I | Benjamin Douglas Jones Trust | |
| Class B Common StockF4 | holding | — | — | — | 9,788 | I | Alexandra Nicole Rogers Trust | |
| Class B Common StockF4 | holding | — | — | — | 114,777 | I | SLJ 2025 Grantor Retained Annuity Trust |
Table II — derivative securities
| Security | Conv. / exercise price | Date | Code | Shares | A/D | Exercisable | Expires | Underlying | Underlying shares | Owned after | D/I |
|---|---|---|---|---|---|---|---|---|---|---|---|
| LLC Units in Goosehead Financial, LLCF5 | $0.00 | Aug 19, 2026 | C | 4,875 | D | — | — | Class A Common Stock | 4,875 | 362,822 | D |
| LLC Units in Goosehead Financial, LLCF5 | $0.00 | Aug 19, 2026 | C | 4,875 | D | — | — | Class A Common Stock | 4,875 | 146,246 | I |
| LLC Units in Goosehead Financial, LLCF5 | $0.00 | Aug 20, 2026 | C | 10,000 | D | — | — | Class A Common Stock | 10,000 | 352,822 | D |
| LLC Units in Goosehead Financial, LLCF5 | $0.00 | Aug 20, 2026 | C | 10,000 | D | — | — | Class A Common Stock | 10,000 | 136,246 | I |
| LLC Units in Goosehead Financial, LLCF4,F5 | $0.00 | holding | — | — | — | — | — | Class A Common Stock | 9,787 | 9,787 | I |
| LLC Units in Goosehead Financial, LLCF4,F5 | $0.00 | holding | — | — | — | — | — | Class A Common Stock | 9,787 | 9,787 | I |
| LLC Units in Goosehead Financial, LLCF4,F5 | $0.00 | holding | — | — | — | — | — | Class A Common Stock | 9,787 | 9,787 | I |
| LLC Units in Goosehead Financial, LLCF4,F5 | $0.00 | holding | — | — | — | — | — | Class A Common Stock | 9,788 | 9,788 | I |
| LLC Units in Goosehead Financial, LLCF4,F5 | $0.00 | holding | — | — | — | — | — | Class A Common Stock | 9,788 | 9,788 | I |
| LLC Units in Goosehead Financial, LLCF4,F5 | $0.00 | holding | — | — | — | — | — | Class A Common Stock | 114,777 | 114,777 | I |
Explanation of responses
- F1The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $67.56 to $68.25, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.
- F2The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $68.26 to $69.15, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.
- F3The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $69.27 to $70.15, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.
- F4Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust.
- F5Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.