SEC Form 4 · accession 0001737783-26-000004
Goosehead Insurance, Inc. · GSHD
Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗
Period of report
Aug 13, 2026
Accepted (ET)
Aug 17, 2026 · 6:48 pm EDT
Rule 10b5-1 plan
box not checked
Issuer CIK
0001726978
Table I — non-derivative securities
| Security | Date | Code | Shares | Price | A/D | Owned after | D/I | Nature of ownership |
|---|---|---|---|---|---|---|---|---|
| Class B Common Stock | Aug 13, 2026 | C | 125 | $0.00 | D | 367,697 | D | |
| Class A Common Stock | Aug 13, 2026 | C | 125 | $0.00 | A | 125 | D | |
| Class A Common Stock | Aug 13, 2026 | S | 125 | $67.50 | D | 0 | D | |
| Class B Common Stock | Aug 13, 2026 | C | 125 | $0.00 | D | 151,121 | I | SLJ Dynasty Trust |
| Class A Common Stock | Aug 13, 2026 | C | 125 | $0.00 | A | 125 | I | SLJ Dynasty Trust |
| Class A Common Stock | Aug 13, 2026 | S | 125 | $67.50 | D | 0 | I | SLJ Dynasty Trust |
| Class B Common StockF1 | holding | — | — | — | 9,787 | I | Emily Marie Jones Trust | |
| Class B Common StockF1 | holding | — | — | — | 9,787 | I | Brendan Scot Jones Trust | |
| Class B Common StockF1 | holding | — | — | — | 9,787 | I | Joshua Thomas Jones Trust | |
| Class B Common StockF1 | holding | — | — | — | 9,788 | I | Benjamin Douglas Jones Trust | |
| Class B Common StockF1 | holding | — | — | — | 9,788 | I | Alexandra Nicole Rogers Trust | |
| Class B Common StockF1 | holding | — | — | — | 114,777 | I | SLJ 2025 Grantor Retained Annuity Trust |
Table II — derivative securities
| Security | Conv. / exercise price | Date | Code | Shares | A/D | Exercisable | Expires | Underlying | Underlying shares | Owned after | D/I |
|---|---|---|---|---|---|---|---|---|---|---|---|
| LLC Units in Goosehead Financial, LLCF2 | $0.00 | Aug 13, 2026 | C | 125 | D | — | — | Class A Common Stock | 125 | 367,697 | D |
| LLC Units in Goosehead Financial, LLCF2 | $0.00 | Aug 13, 2026 | C | 125 | D | — | — | Class A Common Stock | 125 | 151,121 | I |
| LLC Units in Goosehead Financial, LLCF1,F2 | $0.00 | holding | — | — | — | — | — | Class A Common Stock | 9,787 | 9,787 | I |
| LLC Units in Goosehead Financial, LLCF1,F2 | $0.00 | holding | — | — | — | — | — | Class A Common Stock | 9,787 | 9,787 | I |
| LLC Units in Goosehead Financial, LLCF1,F2 | $0.00 | holding | — | — | — | — | — | Class A Common Stock | 9,787 | 9,787 | I |
| LLC Units in Goosehead Financial, LLCF1,F2 | $0.00 | holding | — | — | — | — | — | Class A Common Stock | 9,788 | 9,788 | I |
| LLC Units in Goosehead Financial, LLCF1,F2 | $0.00 | holding | — | — | — | — | — | Class A Common Stock | 9,788 | 9,788 | I |
| LLC Units in Goosehead Financial, LLCF1,F2 | $0.00 | holding | — | — | — | — | — | Class A Common Stock | 114,777 | 114,777 | I |
Explanation of responses
- F1Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust.
- F2Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.