SEC Form 4 · accession 0001736769-26-000020
Goosehead Insurance, Inc. · GSHD
Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗
Reporting owners
Mark Evan Jones
Officer — Executive Chairman · Director · 10% Owner · Other
Mark & Robyn Jones Descendants Trust 2014
10% Owner · Other
Robyn Mary Elizabeth Jones
Director · 10% Owner · Other
Period of report
Aug 27, 2026
Accepted (ET)
Aug 31, 2026 · 5:32 pm EDT
Rule 10b5-1 plan
box not checked
Issuer CIK
0001726978
Table I — non-derivative securities
| Security | Date | Code | Shares | Price | A/D | Owned after | D/I | Nature of ownership |
|---|---|---|---|---|---|---|---|---|
| Class B Common StockF1 | Aug 27, 2026 | G | 100,000 | $0.00 | D | 6,645,180 | D | |
| Class B Common StockF2 | holding | — | — | — | 182,349 | D | ||
| Class B Common StockF3 | holding | — | — | — | 132,349 | D | ||
| Class B Common StockF4 | holding | — | — | — | 1,766,355 | I | By Trust |
Table II — derivative securities
| Security | Conv. / exercise price | Date | Code | Shares | A/D | Exercisable | Expires | Underlying | Underlying shares | Owned after | D/I |
|---|---|---|---|---|---|---|---|---|---|---|---|
| LLC Units in Goosehead Financial, LLCF1,F5 | $0.00 | Aug 27, 2026 | G | 100,000 | D | — | — | Class A Common Stock | 100,000 | 6,645,180 | D |
| LLC Units in Goosehead Financial, LLCF2,F5 | $0.00 | holding | — | — | — | — | — | Class A Common Stock | 182,349 | 182,349 | D |
| LLC Units in Goosehead Financial, LLCF3,F5 | $0.00 | holding | — | — | — | — | — | Class A Common Stock | 132,349 | 132,349 | D |
| LLC Units in Goosehead Financial, LLCF4,F5 | $0.00 | holding | — | — | — | — | — | Class A Common Stock | 1,766,355 | 1,766,355 | I |
Explanation of responses
- F1Reflects shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held (a) directly by the Mark & Robyn Jones Descendants Trust 2014 and (b) indirectly by Mark Evan Jones and Robyn Mary Elizabeth Jones, who serve as trustees of the Mark & Robyn Jones Descendants Trust 2014 and whose immediate family members are beneficiaries of the Mark & Robyn Jones Descendants Trust 2014.
- F2Reflects shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held directly by Mark Evan Jones, and does not reflect shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held by his spouse, Robyn Mary Elizabeth Jones, who is independently a reporting person of the issuer.
- F3Reflects shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held directly by Robyn Mary Elizabeth Jones, and does not reflect shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held by her spouse, Mark Evan Jones, who is independently a reporting person of the issuer.
- F4Reflects shares of Class B Common Stock or LLC Units, as applicable, held indirectly by Mark Evan Jones and Robyn Mary Elizabeth Jones, who serve as trustees of various trusts and whose immediate family members are beneficiaries of such trusts.
- F5Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.