SEC Form 4 · accession 0001736769-26-000018
Goosehead Insurance, Inc. · GSHD
Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗
Reporting owners
Mark Evan Jones
Officer — Executive Chairman · Director · 10% Owner · Other
Mark & Robyn Jones Descendants Trust 2014
10% Owner · Other
Robyn Mary Elizabeth Jones
Director · 10% Owner · Other
Period of report
Aug 3, 2026
Accepted (ET)
Aug 5, 2026 · 5:45 pm EDT
Rule 10b5-1 plan
box not checked
Issuer CIK
0001726978
Table I — non-derivative securities
| Security | Date | Code | Shares | Price | A/D | Owned after | D/I | Nature of ownership |
|---|---|---|---|---|---|---|---|---|
| Class B Common StockF1 | Aug 3, 2026 | C | 100,000 | $0.00 | D | 6,767,661 | D | |
| Class A Common StockF1 | Aug 3, 2026 | C | 100,000 | $0.00 | A | 100,000 | D | |
| Class A Common StockF2,F1 | Aug 3, 2026 | S | 100,000 | $65.31 | D | 0 | D | |
| Class B Common StockF1 | Aug 4, 2026 | C | 22,481 | $0.00 | D | 6,745,180 | D | |
| Class A Common StockF1 | Aug 4, 2026 | C | 22,481 | $0.00 | A | 22,481 | D | |
| Class A Common StockF3,F1 | Aug 4, 2026 | S | 4,967 | $65.46 | D | 17,514 | D | |
| Class A Common StockF4,F1 | Aug 4, 2026 | S | 10,956 | $66.71 | D | 6,558 | D | |
| Class A Common StockF5,F1 | Aug 4, 2026 | S | 2,682 | $67.84 | D | 3,876 | D | |
| Class A Common StockF6,F1 | Aug 4, 2026 | S | 3,876 | $68.44 | D | 0 | D | |
| Class A Common StockF7 | holding | — | — | — | 38,851 | D | ||
| Class B Common StockF7 | holding | — | — | — | 182,349 | D | ||
| Class A Common StockF8 | holding | — | — | — | 71,565 | D | ||
| Class B Common StockF8 | holding | — | — | — | 132,349 | D | ||
| Class B Common StockF9 | holding | — | — | — | 1,766,355 | I | By Trust |
Table II — derivative securities
| Security | Conv. / exercise price | Date | Code | Shares | A/D | Exercisable | Expires | Underlying | Underlying shares | Owned after | D/I |
|---|---|---|---|---|---|---|---|---|---|---|---|
| LLC Units in Goosehead Financial, LLCF1,F10 | $0.00 | Aug 3, 2026 | C | 100,000 | D | — | — | Class A Common Stock | 100,000 | 6,767,661 | D |
| LLC Units in Goosehead Financial, LLCF1,F10 | $0.00 | Aug 4, 2026 | C | 22,481 | D | — | — | Class A Common Stock | 22,481 | 6,745,180 | D |
| LLC Units in Goosehead Financial, LLCF7,F10 | $0.00 | holding | — | — | — | — | — | Class A Common Stock | 182,349 | 182,349 | D |
| LLC Units in Goosehead Financial, LLCF8,F10 | $0.00 | holding | — | — | — | — | — | Class A Common Stock | 132,349 | 132,349 | D |
| LLC Units in Goosehead Financial, LLCF9,F10 | $0.00 | holding | — | — | — | — | — | Class A Common Stock | 1,766,355 | 1,766,355 | I |
Explanation of responses
- F1Reflects shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held (a) directly by the Mark & Robyn Jones Descendants Trust 2014 and (b) indirectly by Mark Evan Jones and Robyn Mary Elizabeth Jones, who serve as trustees of the Mark & Robyn Jones Descendants Trust 2014 and whose immediate family members are beneficiaries of the Mark & Robyn Jones Descendants Trust 2014.
- F10Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.
- F2The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $65.00 to $65.86, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.
- F3The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $65.09 to $65.99, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.
- F4The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $66.21 to $67.09, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.
- F5The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $67.25 to $68.22, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.
- F6The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $68.25 to $68.84, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.
- F7Reflects shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held directly by Mark Evan Jones, and does not reflect shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held by his spouse, Robyn Mary Elizabeth Jones, who is independently a reporting person of the issuer.
- F8Reflects shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held directly by Robyn Mary Elizabeth Jones, and does not reflect shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held by her spouse, Mark Evan Jones, who is independently a reporting person of the issuer.
- F9Reflects shares of Class B Common Stock or LLC Units, as applicable, held indirectly by Mark Evan Jones and Robyn Mary Elizabeth Jones, who serve as trustees of various trusts and whose immediate family members are beneficiaries of such trusts.