SEC Form 4 · accession 0001209191-19-017755

Trade Desk, Inc. · TTD

Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗

Reporting owner

Officer — Chief Financial Officer

Period of report

Mar 5, 2019

Accepted (ET)

Mar 7, 2019 · 4:24 pm EST

Rule 10b5-1 plan

unknown — predates the checkbox

Issuer CIK

0001671933

Table I — non-derivative securities

Security	Date	Code	Shares	Price	A/D	Owned after	D/I
Class A Common Stock	Mar 5, 2019	C	905	$0.00	A	38,864	D
Class A Common Stock	Mar 5, 2019	S	905	$188.31	D	37,959	D
Class A Common Stock	Mar 5, 2019	M	902	$0.00	A	38,861	D
Class A Common Stock	Mar 5, 2019	S	902	$188.31	D	37,959	D
Class A Common Stock	Mar 5, 2019	M	875	$0.00	A	38,834	D
Class A Common Stock	Mar 5, 2019	S	875	$188.31	D	37,959	D

Security	Conv. / exercise price	Date	Code	Shares	A/D	Exercisable	Expires	Underlying	Underlying shares	Owned after	D/I
Employee Stock Option Exercise (Right to Buy)^F2	$3.36	Mar 5, 2019	M	905	D	—	Dec 8, 2025	Class B Common Stock	905	9,091	D
Class B Common Stock^F3	$0.00	Mar 5, 2019	M	905	A	—	—	Class A Common Stock	905	905	D
Class B Common Stock^F3	$0.00	Mar 5, 2019	C	905	D	—	—	Class A Common Stock	905	0	D
Employee Stock Option Exercise (Right to Buy)^F4	$30.15	Mar 5, 2019	M	902	D	—	Dec 22, 2026	Class A Common Stock	902	18,946	D
Employee Stock Option (Right to Buy)^F5	$48.00	Mar 5, 2019	M	875	D	—	Dec 1, 2027	Class A Common Stock	875	28,887	D

F1The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
F2The option was granted on December 9, 2015, with a Vesting Commencement Date ("VCD") of January 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
F3Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.
F4The option was granted on December 23, 2016. The VCD is December 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
F5The option was granted on December 1, 2017, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.