SEC Form 4 · accession 0001209191-19-017036
Trade Desk, Inc. · TTD
Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗
Reporting owner
Eric B Paley
Director
Period of report
Jan 22, 2019
Accepted (ET)
Mar 5, 2019 · 6:56 pm EST
Rule 10b5-1 plan
unknown — predates the checkbox
Issuer CIK
0001671933
Table I — non-derivative securities
| Security | Date | Code | Shares | Price | A/D | Owned after | D/I | Nature of ownership |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock | Jan 22, 2019 | J | 52 | $49.44 | D | 31,881 | D | |
| Class A Common StockF3 | Mar 1, 2019 | S | 200 | $195.005 | D | 31,681 | D | |
| Class A Common Stock | Mar 1, 2019 | S | 100 | $197.24 | D | 31,581 | D | |
| Class A Common StockF4 | Mar 1, 2019 | S | 200 | $199.485 | D | 31,381 | D | |
| Class A Common StockF5 | holding | — | — | — | 4,392 | I | See Footnote | |
| Class A Common StockF6,F7 | holding | — | — | — | 12,822 | I | See Footnote |
Table II — derivative securities
No Table II lines on this filing.
Explanation of responses
- F1Cancellation of shares related to restricted stock award originally issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of cash compensation as a member of the Audit Committee and for which the Reporting Person no longer serves.
- F2The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
- F3The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $194.87 to $195.14, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- F4The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $199.12 to $199.85, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- F5The reported securities are owned directly by Eric Paley 2015 Remainder Trust - GST Exempt Share (the "2015 Remainder Trust"). The Reporting Person is a beneficiary of the 2015 Remainder Trust.
- F6Represents a change in beneficial ownership in shares previously owned by each of the Eric Paley 2016 Annuity Trust and the Eric Paley 2017 Annuity Trust (collectively, the "Prior Trusts"). The shares held by the Prior Trusts were previously transferred to the Eric Paley 2018 Annuity Trust (the "2018 Annuity Trust").
- F7The reported securities are owned directly by the 2018 Annuity Trust. The Reporting Person is a beneficiary of the 2018 Annuity Trust.