SEC Form 4 · accession 0001209191-19-014214
Trade Desk, Inc. · TTD
Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗
Reporting owner
Jeffrey Terry Green
Officer — President and CEO · Director · 10% Owner
Period of report
Feb 25, 2019
Accepted (ET)
Feb 27, 2019 · 6:38 pm EST
Rule 10b5-1 plan
unknown — predates the checkbox
Issuer CIK
0001671933
Table I — non-derivative securities
| Security | Date | Code | Shares | Price | A/D | Owned after | D/I | Nature of ownership |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock | Feb 25, 2019 | C | 54,613 | $0.00 | A | 153,152 | D | |
| Class A Common StockF1 | Feb 25, 2019 | S | 34,845 | $198.30 | D | 118,307 | D | |
| Class A Common StockF2 | Feb 25, 2019 | S | 24,206 | $199.06 | D | 94,101 | D | |
| Class A Common Stock | Feb 25, 2019 | S | 709 | $200.00 | D | 93,392 | D | |
| Class A Common Stock | Feb 26, 2019 | C | 190,949 | $0.00 | A | 284,341 | D | |
| Class A Common StockF3 | Feb 26, 2019 | S | 29,742 | $192.28 | D | 254,599 | D | |
| Class A Common StockF4 | Feb 26, 2019 | S | 56,477 | $193.33 | D | 198,122 | D | |
| Class A Common StockF5 | Feb 26, 2019 | S | 32,377 | $194.38 | D | 165,745 | D | |
| Class A Common StockF6 | Feb 26, 2019 | S | 57,778 | $195.21 | D | 107,967 | D | |
| Class A Common StockF7 | Feb 26, 2019 | S | 14,575 | $196.25 | D | 93,392 | D | |
| Class A Common Stock | Feb 27, 2019 | C | 175,721 | $0.00 | A | 269,113 | D | |
| Class A Common StockF8 | Feb 27, 2019 | S | 105,643 | $195.14 | D | 163,470 | D | |
| Class A Common StockF9 | Feb 27, 2019 | S | 64,402 | $196.19 | D | 99,068 | D | |
| Class A Common StockF10 | Feb 27, 2019 | S | 5,676 | $197.12 | D | 93,392 | D |
Table II — derivative securities
| Security | Conv. / exercise price | Date | Code | Shares | A/D | Exercisable | Expires | Underlying | Underlying shares | Owned after | D/I |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Class B Common StockF11 | — | Feb 25, 2019 | C | 54,613 | A | — | — | Class A Common Stock | 54,613 | 4,805,167 | D |
| Class B Common StockF11 | — | Feb 26, 2019 | C | 190,949 | A | — | — | Class A Common Stock | 190,949 | 4,614,218 | D |
| Class B Common StockF11 | — | Feb 27, 2019 | C | 175,721 | A | — | — | Class A Common Stock | 175,721 | 4,438,497 | D |
Explanation of responses
- F1The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $197.75 to $198.735, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- F10The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $197.00 to $197.43, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- F11Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.
- F2The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $198.75 to $199.58, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- F3The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $191.83 to $192.80, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- F4The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $192.83 to $193.82, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- F5The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $193.83 to $194.82, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- F6The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $194.85 to $195.84, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- F7The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $195.88 to $196.80, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- F8The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $195.00 to $195.90, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- F9The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $196.00 to $196.99, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.