SEC Form 4 · accession 0001209191-19-007788
Trade Desk, Inc. · TTD
Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗
Reporting owner
Paul Ross
Officer — Chief Financial Officer
Period of report
Feb 5, 2019
Accepted (ET)
Feb 6, 2019 · 5:00 pm EST
Rule 10b5-1 plan
unknown — predates the checkbox
Issuer CIK
0001671933
Table I — non-derivative securities
| Security | Date | Code | Shares | Price | A/D | Owned after | D/I | Nature of ownership |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock | Feb 5, 2019 | C | 685 | $0.00 | A | 38,644 | D | |
| Class A Common Stock | Feb 5, 2019 | S | 685 | $154.9025 | D | 37,959 | D | |
| Class A Common Stock | Feb 5, 2019 | C | 1,810 | $0.00 | A | 39,769 | D | |
| Class A Common Stock | Feb 5, 2019 | S | 1,810 | $154.9025 | D | 37,959 | D | |
| Class A Common Stock | Feb 5, 2019 | M | 1,804 | $0.00 | A | 39,763 | D | |
| Class A Common Stock | Feb 5, 2019 | S | 1,804 | $154.9025 | D | 37,959 | D | |
| Class A Common Stock | Feb 5, 2019 | M | 1,750 | $0.00 | A | 39,709 | D | |
| Class A Common Stock | Feb 5, 2019 | S | 1,750 | $154.9025 | D | 37,959 | D |
Table II — derivative securities
| Security | Conv. / exercise price | Date | Code | Shares | A/D | Exercisable | Expires | Underlying | Underlying shares | Owned after | D/I |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Employee Stock Option (Right to Buy)F2 | $0.819 | Feb 5, 2019 | M | 685 | D | — | Jan 19, 2025 | Class B Common Stock | 685 | 0 | D |
| Class B Common StockF3 | $0.00 | Feb 5, 2019 | M | 685 | A | — | — | Class A Common Stock | 685 | 685 | D |
| Class B Common StockF3 | $0.00 | Feb 5, 2019 | C | 685 | D | — | — | Class A Common Stock | 685 | 0 | D |
| Employee Stock Option Exercise (Right to Buy)F4 | $3.36 | Feb 5, 2019 | M | 1,810 | D | — | Dec 8, 2025 | Class B Common Stock | 1,810 | 9,996 | D |
| Class B Common StockF3 | $0.00 | Feb 5, 2019 | M | 1,810 | A | — | — | Class A Common Stock | 1,810 | 1,810 | D |
| Class B Common StockF3 | $0.00 | Feb 5, 2019 | C | 1,810 | D | — | — | Class A Common Stock | 1,810 | 0 | D |
| Employee Stock Option Exercise (Right to Buy)F5 | $30.15 | Feb 5, 2019 | M | 1,804 | D | — | Dec 22, 2026 | Class A Common Stock | 1,804 | 19,848 | D |
| Employee Stock Option (Right to Buy)F6 | $48.00 | Feb 5, 2019 | M | 1,750 | D | — | Dec 1, 2027 | Class A Common Stock | 1,750 | 29,762 | D |
Explanation of responses
- F1The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
- F2The option was granted on January 20, 2015, the vesting commencement date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
- F3Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.
- F4The option was granted on December 9, 2015, with a VCD of January 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
- F5The option was granted on December 23, 2016. The VCD is December 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
- F6The option was granted on December 1, 2017, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.