SEC Form 4 · accession 0001209191-18-060923

Trade Desk, Inc. · TTD

Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗

Reporting owner

Officer — President and CEO · Director · 10% Owner

Period of report

Dec 1, 2018

Accepted (ET)

Dec 4, 2018 · 5:03 pm EST

Rule 10b5-1 plan

unknown — predates the checkbox

Issuer CIK

0001671933

Table I — non-derivative securities

Security	Date	Code	Shares	Price	A/D	Owned after	D/I
Class A Common Stock^F1	Dec 1, 2018	A	27,114	$0.00	A	108,675	D
Class A Common Stock^F2	Dec 1, 2018	F	4,512	$142.45	D	104,163	D
Class A Common Stock^F3	Dec 1, 2018	F	5,624	$142.45	D	98,539	D

Security	Conv. / exercise price	Date	Code	Shares	A/D	Exercisable	Expires	Underlying	Underlying shares	Owned after	D/I
Employee Stock Option (Right to Buy)^F4	$142.45	Dec 1, 2018	A	50,523	A	—	Dec 1, 2028	Class A Common Stock	50,523	50,523	D
Employee Stock Option (Right to Buy)^F5	$156.70	Dec 1, 2018	A	702	A	—	Dec 1, 2023	Class A Common Stock	702	702	D

F1Represents restricted stock with a vesting commencement date ("VCD") of December 1, 2018, and which vests as to one-fourth of the granted shares on each anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
F2The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Award granted December 23, 2016.
F3The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Award granted December 1, 2017.
F4The option was granted on December 1, 2018, the VCD. The option vests over four years in increments on each monthly anniversary of the VCD according to the following schedule: an aggregate of 12,806 shares will vest during each of the calendar years 2019, 2020 and 2021 and an aggregate of 12,105 shares will vest during calendar year 2022, in each case, subject to continued employment with the Issuer through the applicable vesting dates.
F5The option was granted on December 1, 2018, with a VCD of December 1, 2021. One twelfth (1/12th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.