SEC Form 4 · accession 0001209191-18-054313
Trade Desk, Inc. · TTD
Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗
Reporting owner
Jeffrey Terry Green
Officer — President and CEO · Director · 10% Owner
Period of report
Oct 2, 2018
Accepted (ET)
Oct 4, 2018 · 6:44 pm EDT
Rule 10b5-1 plan
unknown — predates the checkbox
Issuer CIK
0001671933
Table I — non-derivative securities
| Security | Date | Code | Shares | Price | A/D | Owned after | D/I | Nature of ownership |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock | Oct 2, 2018 | C | 428,359 | $0.00 | A | 506,178 | D | |
| Class A Common StockF2 | Oct 2, 2018 | S | 13,316 | $130.85 | D | 492,862 | D | |
| Class A Common StockF3 | Oct 2, 2018 | S | 19,556 | $132.01 | D | 473,306 | D | |
| Class A Common StockF4 | Oct 2, 2018 | S | 60,941 | $132.83 | D | 412,365 | D | |
| Class A Common StockF5 | Oct 2, 2018 | S | 76,336 | $133.72 | D | 336,029 | D | |
| Class A Common StockF6 | Oct 2, 2018 | S | 54,530 | $134.78 | D | 281,499 | D | |
| Class A Common StockF7 | Oct 2, 2018 | S | 68,447 | $135.82 | D | 213,052 | D | |
| Class A Common StockF8 | Oct 2, 2018 | S | 36,998 | $136.64 | D | 176,054 | D | |
| Class A Common StockF9 | Oct 2, 2018 | S | 39,256 | $137.72 | D | 136,798 | D | |
| Class A Common StockF10 | Oct 2, 2018 | S | 23,566 | $138.68 | D | 113,232 | D | |
| Class A Common StockF11 | Oct 2, 2018 | S | 22,101 | $139.94 | D | 91,131 | D | |
| Class A Common StockF12 | Oct 2, 2018 | S | 8,313 | $140.54 | D | 82,818 | D | |
| Class A Common StockF13 | Oct 2, 2018 | S | 4,999 | $141.50 | D | 77,819 | D | |
| Class A Common Stock | Oct 3, 2018 | C | 21,641 | $0.00 | A | 99,460 | D | |
| Class A Common Stock | Oct 3, 2018 | S | 21,641 | $140.00 | D | 77,819 | D | |
| Class A Common Stock | Oct 4, 2018 | M | 3,742 | $0.00 | A | 81,561 | D |
Table II — derivative securities
| Security | Conv. / exercise price | Date | Code | Shares | A/D | Exercisable | Expires | Underlying | Underlying shares | Owned after | D/I |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Class B Common StockF14 | — | Oct 2, 2018 | C | 428,359 | D | — | — | Class A Common Stock | 428,359 | 4,870,938 | D |
| Class B Common StockF14 | — | Oct 3, 2018 | C | 21,641 | D | — | — | Class A Common Stock | 21,641 | 4,849,297 | D |
| Employee Stock Option (Right to Buy)F15 | $3.696 | Oct 4, 2018 | M | 10,483 | D | — | Dec 8, 2020 | Class B Common Stock | 10,483 | 14,321 | D |
| Class B Common StockF14 | $0.00 | Oct 4, 2018 | M | 10,483 | A | — | — | Class A Common Stock | 10,483 | 4,859,780 | D |
| Employee Stock Option (Right to Buy)F16 | $33.17 | Oct 4, 2018 | M | 3,742 | D | — | Dec 22, 2021 | Class A Common Stock | 3,742 | 5,591 | D |
Explanation of responses
- F1The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
- F10The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $138.27 to $139.25, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- F11The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $139.27 to $140.26, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- F12The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $140.27 to $141.20, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- F13The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $141.35 to $141.51, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- F14Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.
- F15The option was granted on December 9, 2015. The Vesting Commencement Date ("VCD") is January 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
- F16The option was granted on December 23, 2016, with a VCD of December 1, 2016. The option vests over four years in increments on each monthly anniversary of the VCD according to the following schedule: an aggregate of 2,042 shares will vest during each of the calendar years 2017, 2018 and 2019 and an aggregate of 3,207 shares will vest during calendar year 2020, in each case, subject to continued employment with the Issuer through the applicable vesting date.
- F2The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $130.27 to $131.26, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- F3The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $131.27 to $132.26, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- F4The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $132.27 to $133.26, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- F5The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $133.27 to $134.26, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- F6The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $134.27 to $135.265, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- F7The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $135.27 to $136.265, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- F8The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $136.27 to $137.26, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- F9The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $137.27 to $138.26, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.