SEC Form 4 · accession 0001209191-18-053374
Trade Desk, Inc. · TTD
Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗
Reporting owner
Robert David Perdue
Officer — Chief Operating Officer · Director
Period of report
Oct 1, 2018
Accepted (ET)
Oct 2, 2018 · 5:55 pm EDT
Rule 10b5-1 plan
unknown — predates the checkbox
Issuer CIK
0001671933
Table I — non-derivative securities
| Security | Date | Code | Shares | Price | A/D | Owned after | D/I | Nature of ownership |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock | Oct 1, 2018 | C | 902 | $0.00 | A | 132,995 | D | |
| Class A Common Stock | Oct 1, 2018 | S | 902 | $151.49 | D | 132,093 | D |
Table II — derivative securities
| Security | Conv. / exercise price | Date | Code | Shares | A/D | Exercisable | Expires | Underlying | Underlying shares | Owned after | D/I |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Employee Stock Option (Right to Buy)F2 | $0.819 | Oct 1, 2018 | M | 902 | D | — | Jan 19, 2025 | Class B Common Stock | 902 | 9,099 | D |
| Class B Common StockF3 | $0.00 | Oct 1, 2018 | M | 902 | A | — | — | Class A Common Stock | 902 | 902 | D |
| Class B Common StockF3 | $0.00 | Oct 1, 2018 | C | 902 | D | — | — | Class A Common Stock | 902 | 0 | D |
Explanation of responses
- F1The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
- F2The option was granted on January 20, 2015, the vesting commencement date ("VCD"). The option vests in equal increments on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
- F3Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.