SEC Form 4 · accession 0001209191-18-051094
Trade Desk, Inc. · TTD
Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗
Reporting owner
Paul Ross
Officer — Chief Financial Officer
Period of report
Sep 12, 2018
Accepted (ET)
Sep 14, 2018 · 4:34 pm EDT
Rule 10b5-1 plan
unknown — predates the checkbox
Issuer CIK
0001671933
Table I — non-derivative securities
| Security | Date | Code | Shares | Price | A/D | Owned after | D/I | Nature of ownership |
|---|---|---|---|---|---|---|---|---|
| Class A Common StockF2 | Sep 12, 2018 | S | 300 | $141.12 | D | 45,668 | D | |
| Class A Common StockF3 | Sep 12, 2018 | S | 600 | $142.77 | D | 45,068 | D | |
| Class A Common StockF4 | Sep 12, 2018 | S | 1,100 | $143.71 | D | 43,968 | D | |
| Class A Common StockF5 | Sep 12, 2018 | S | 1,460 | $144.66 | D | 42,508 | D | |
| Class A Common Stock | Sep 12, 2018 | C | 905 | $0.00 | A | 43,413 | D | |
| Class A Common StockF6 | Sep 12, 2018 | S | 905 | $145.14 | D | 42,508 | D | |
| Class A Common Stock | Sep 12, 2018 | C | 2,777 | $0.00 | A | 45,285 | D | |
| Class A Common StockF7 | Sep 12, 2018 | S | 2,077 | $145.52 | D | 43,208 | D | |
| Class A Common StockF8 | Sep 12, 2018 | S | 300 | $147.38 | D | 42,908 | D | |
| Class A Common StockF9 | Sep 12, 2018 | S | 400 | $148.53 | D | 42,508 | D |
Table II — derivative securities
| Security | Conv. / exercise price | Date | Code | Shares | A/D | Exercisable | Expires | Underlying | Underlying shares | Owned after | D/I |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Employee Stock Option (Right to Buy)F10 | $3.36 | Sep 12, 2018 | M | 905 | D | — | Dec 8, 2025 | Class B Common Stock | 905 | 14,521 | D |
| Class B Common StockF11 | $0.00 | Sep 12, 2018 | M | 905 | A | — | — | Class A Common Stock | 905 | 905 | D |
| Class B Common StockF11 | $0.00 | Sep 12, 2018 | C | 905 | D | — | — | Class A Common Stock | 905 | 0 | D |
| Employee Stock Option Exercise (Right to Buy)F12 | $0.819 | Sep 12, 2018 | M | 2,777 | D | — | Jan 19, 2025 | Class B Common Stock | 2,777 | 5,563 | D |
| Class B Common StockF11 | $0.00 | Sep 12, 2018 | M | 2,777 | A | — | — | Class A Common Stock | 2,777 | 2,777 | D |
| Class B Common StockF11 | $0.00 | Sep 12, 2018 | C | 2,777 | D | — | — | Class A Common Stock | 2,777 | 0 | D |
Explanation of responses
- F1The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
- F10The option was granted on December 9, 2015, with a vesting commencement date ("VCD") of January 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
- F11Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.
- F12The option was granted on January 20, 2015. The VCD is November 3, 2014. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.
- F2The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $140.87 to $141.31, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- F3The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $142.17 to $143.14, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- F4The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $143.21 to $144.15, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- F5The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $144.29 to $145.02, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- F6The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $145.02 to $145.21, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- F7The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $145.21 to $145.89, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- F8The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $146.96 to $147.65, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- F9The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $148.23 to $149.00, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.