SEC Form 4 · accession 0001209191-18-046786
Trade Desk, Inc. · TTD
Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗
Reporting owner
Paul Ross
Officer — Chief Financial Officer
Period of report
Aug 13, 2018
Accepted (ET)
Aug 15, 2018 · 4:19 pm EDT
Rule 10b5-1 plan
unknown — predates the checkbox
Issuer CIK
0001671933
Table I — non-derivative securities
| Security | Date | Code | Shares | Price | A/D | Owned after | D/I | Nature of ownership |
|---|---|---|---|---|---|---|---|---|
| Class A Common StockF1 | Aug 13, 2018 | S | 12,438 | $124.73 | D | 49,460 | D | |
| Class A Common Stock | Aug 13, 2018 | C | 2,057 | $0.00 | A | 51,517 | D | |
| Class A Common StockF2 | Aug 13, 2018 | S | 2,057 | $128.09 | D | 49,460 | D | |
| Class A Common Stock | Aug 13, 2018 | M | 2,029 | $0.00 | A | 51,489 | D | |
| Class A Common StockF3 | Aug 13, 2018 | S | 2,029 | $128.00 | D | 49,460 | D | |
| Class A Common Stock | Aug 13, 2018 | M | 2,706 | $0.00 | A | 52,166 | D | |
| Class A Common StockF4 | Aug 13, 2018 | S | 2,706 | $128.02 | D | 49,460 | D | |
| Class A Common Stock | Aug 13, 2018 | M | 7,000 | $0.00 | A | 59,460 | D | |
| Class A Common StockF5 | Aug 13, 2018 | S | 7,000 | $127.61 | D | 49,460 | D |
Table II — derivative securities
| Security | Conv. / exercise price | Date | Code | Shares | A/D | Exercisable | Expires | Underlying | Underlying shares | Owned after | D/I |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Employee Stock Option (Right to Buy)F6 | $0.819 | Aug 13, 2018 | M | 2,057 | D | — | Jan 19, 2025 | Class B Common Stock | 2,057 | 4,115 | D |
| Class B Common StockF7 | $0.00 | Aug 13, 2018 | M | 2,057 | A | — | — | Class A Common Stock | 2,057 | 2,057 | D |
| Class B Common StockF7 | $0.00 | Aug 13, 2018 | C | 2,057 | D | — | — | Class A Common Stock | 2,057 | 0 | D |
| Employee Stock Option (Right to Buy)F8 | $30.15 | Aug 13, 2018 | M | 4,735 | D | — | Dec 22, 2026 | Class A Common Stock | 4,735 | 25,260 | D |
| Employee Stock Option (Right to Buy)F9 | $48.00 | Aug 13, 2018 | M | 7,000 | D | — | Dec 1, 2027 | Class A Common Stock | 7,000 | 35,012 | D |
Explanation of responses
- F1The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $124.45 to $125.00, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- F2The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $128.03 to $128.45, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- F3The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $128.00 to $128.01, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- F4The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $128.01 to $128.03, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- F5The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $127.31 to $128.00, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- F6The option was granted on January 20, 2015, which was also the Vesting Commencement Date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
- F7Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.
- F8The option was granted on December 23, 2016. The VCD was December 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
- F9The option was granted on December 1, 2017, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.