SEC Form 4 · accession 0001209191-18-041762

Trade Desk, Inc. · TTD

Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗

Reporting owner

Robert David Perdue

Officer — Chief Operating Officer · Director

Period of report

Jul 2, 2018

Accepted (ET)

Jul 5, 2018 · 5:57 pm EDT

Rule 10b5-1 plan

unknown — predates the checkbox

Issuer CIK

0001671933

Table I — non-derivative securities

Security	Date	Code	Shares	Price	A/D	Owned after	D/I
Class A Common Stock	Jul 2, 2018	C	20,000	$0.00	A	152,093	D
Class A Common Stock^F2	Jul 2, 2018	S	8,927	$92.68	D	143,166	D
Class A Common Stock^F3	Jul 2, 2018	S	10,400	$93.60	D	132,766	D
Class A Common Stock^F4	Jul 2, 2018	S	673	$94.14	D	132,093	D

Table II — derivative securities

Security	Conv. / exercise price	Date	Code	Shares	A/D	Exercisable	Expires	Underlying	Underlying shares	Owned after	D/I
Employee Stock Option (Right to Buy)^F5	$0.819	Jul 2, 2018	M	6,666	D	—	Apr 22, 2024	Class B Common Stock	6,666	0	D
Class B Common Stock^F6	$0.00	Jul 2, 2018	M	6,666	A	—	—	Class A Common Stock	6,666	6,666	D
Class B Common Stock^F6	$0.00	Jul 2, 2018	C	6,666	D	—	—	Class A Common Stock	6,666	0	D
Employee Stock Option (Right to Buy)^F7	$0.819	Jul 2, 2018	M	13,334	D	—	Jan 19, 2025	Class B Common Stock	13,334	29,999	D
Class B Common Stock^F6	$0.00	Jul 2, 2018	M	13,334	A	—	—	Class A Common Stock	13,334	13,334	D
Class B Common Stock^F6	$0.00	Jul 2, 2018	C	13,334	D	—	—	Class A Common Stock	13,334	0	D

Explanation of responses

F1The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
F2The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $92.11 to $93.09, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F3The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $93.10 to $94.06, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F4The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $94.10 to $94.18, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F5The option was granted on April 23, 2014, the Vesting Commencement Date ("VCD"). The option vests in equal increments on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
F6Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.
F7The option was granted on January 20, 2015, the VCD. The option vests in equal increments on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.