SEC Form 4 · accession 0001209191-18-025756

Trade Desk, Inc. · TTD

Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗

Reporting owner

Paul Ross

Officer — Chief Financial Officer

Period of report

Apr 18, 2018

Accepted (ET)

Apr 20, 2018 · 6:46 pm EDT

Rule 10b5-1 plan

unknown — predates the checkbox

Issuer CIK

0001671933

Table I — non-derivative securities

Security	Date	Code	Shares	Price	A/D	Owned after	D/I
Class A Common Stock^F2	Apr 18, 2018	S	2,700	$53.785	D	65,459	D
Class A Common Stock	Apr 18, 2018	S	100	$54.29	D	65,359	D
Class A Common Stock	Apr 18, 2018	C	2,777	$0.00	A	68,136	D
Class A Common Stock^F3	Apr 18, 2018	S	2,677	$53.78	D	65,459	D
Class A Common Stock	Apr 18, 2018	S	100	$54.29	D	65,359	D
Class A Common Stock	Apr 18, 2018	C	905	$0.00	A	66,264	D
Class A Common Stock	Apr 18, 2018	S	905	$54.13	D	65,359	D

Table II — derivative securities

Security	Conv. / exercise price	Date	Code	Shares	A/D	Exercisable	Expires	Underlying	Underlying shares	Owned after	D/I
Employee Stock Option Exercise (Right to Buy)^F4	$0.819	Apr 18, 2018	M	2,777	D	—	Jan 19, 2025	Class B Common Stock	2,777	19,448	D
Class B Common Stock^F5	$0.00	Apr 18, 2018	M	2,777	A	—	—	Class A Common Stock	2,777	2,777	D
Class B Common Stock^F5	$0.00	Apr 18, 2018	C	2,777	D	—	—	Class A Common Stock	2,777	0	D
Employee Stock Option (Right to Buy)^F6	$3.36	Apr 18, 2018	M	905	D	—	Dec 8, 2025	Class B Common Stock	905	19,046	D
Class B Common Stock^F5	$0.00	Apr 18, 2018	M	905	A	—	—	Class A Common Stock	905	905	D
Class B Common Stock^F5	$0.00	Apr 18, 2018	C	905	D	—	—	Class A Common Stock	905	0	D

Explanation of responses

F1The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
F2The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $53.24 to $54.12, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F3The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $53.24 to $54.11, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F4The option was granted on January 20, 2015, with a vesting commencement date ("VCD") of November 3, 2014. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.
F5Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.
F6The option was granted on December 9, 2015. The VCD is January 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.