SEC Form 4 · accession 0001209191-18-012682

Trade Desk, Inc. · TTD

Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗

Reporting owner

Officer — Chief Operating Officer · Director

Period of report

Feb 20, 2018

Accepted (ET)

Feb 22, 2018 · 6:43 pm EST

Rule 10b5-1 plan

unknown — predates the checkbox

Issuer CIK

0001671933

Table I — non-derivative securities

Security	Date	Code	Shares	Price	A/D	Owned after	D/I	Nature of ownership
Class A Common Stock	Feb 20, 2018	C	17,500	$0.00	A	150,943	D
Class A Common Stock	Feb 20, 2018	S	17,500	$50.00	D	133,443	D

Security	Conv. / exercise price	Date	Code	Shares	A/D	Exercisable	Expires	Underlying	Underlying shares	Owned after	D/I
Employee Stock Option Exercise (Right to Buy)^F2	$0.171	Feb 20, 2018	M	17,500	D	—	Feb 7, 2023	Class B Common Stock	17,500	0	D
Class B Common Stock^F3	$0.00	Feb 20, 2018	M	17,500	A	—	—	Class A Common Stock	17,500	112,500	D
Class B Common Stock^F3	$0.00	Feb 20, 2018	C	17,500	D	—	—	Class A Common Stock	17,500	95,000	D

F1The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
F2The Option was granted on February 8, 2013, with a vesting commencement date ("VCD") of January 7, 2013. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.
F3Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.