SEC Form 4 · accession 0001209191-18-004409
Trade Desk, Inc. · TTD
Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗
Reporting owner
Robert David Perdue
Officer — Chief Operating Officer · Director
Period of report
Jan 16, 2018
Accepted (ET)
Jan 18, 2018 · 7:36 pm EST
Rule 10b5-1 plan
unknown — predates the checkbox
Issuer CIK
0001671933
Table I — non-derivative securities
| Security | Date | Code | Shares | Price | A/D | Owned after | D/I | Nature of ownership |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock | Jan 16, 2018 | C | 513 | $0.00 | A | 133,956 | D | |
| Class A Common Stock | Jan 16, 2018 | S | 513 | $50.00 | D | 133,443 | D | |
| Class A Common Stock | Jan 18, 2018 | C | 11,246 | $0.00 | A | 144,689 | D | |
| Class A Common Stock | Jan 18, 2018 | S | 11,246 | $50.022 | D | 133,443 | D |
Table II — derivative securities
| Security | Conv. / exercise price | Date | Code | Shares | A/D | Exercisable | Expires | Underlying | Underlying shares | Owned after | D/I |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Employee Stock Option (Right to Buy)F2 | $0.171 | Jan 16, 2018 | M | 513 | D | — | Feb 7, 2023 | Class B Common Stock | 513 | 41,987 | D |
| Class B Common StockF3 | $0.00 | Jan 16, 2018 | M | 513 | A | — | — | Class A Common Stock | 513 | 95,513 | D |
| Class B Common StockF3 | $0.00 | Jan 16, 2018 | C | 513 | D | — | — | Class A Common Stock | 513 | 95,000 | D |
| Employee Stock Option Exercise (Right to Buy)F2 | $0.171 | Jan 18, 2018 | M | 11,246 | D | — | Feb 7, 2023 | Class B Common Stock | 11,246 | 30,741 | D |
| Class B Common StockF3 | $0.00 | Jan 18, 2018 | M | 11,246 | A | — | — | Class A Common Stock | 11,246 | 106,246 | D |
| Class B Common StockF3 | $0.00 | Jan 18, 2018 | C | 11,246 | D | — | — | Class A Common Stock | 11,246 | 95,000 | D |
Explanation of responses
- F1The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
- F2The Option was granted on February 8, 2013, with a vesting commencement date ("VCD") of January 7, 2013. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.
- F3Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.