SEC Form 4 · accession 0001209191-17-064077

Trade Desk, Inc. · TTD

Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗

Reporting owner

Paul Ross

Officer — Chief Financial Officer

Period of report

Dec 1, 2017

Accepted (ET)

Dec 5, 2017 · 7:46 pm EST

Rule 10b5-1 plan

unknown — predates the checkbox

Issuer CIK

0001671933

Table I — non-derivative securities

Security	Date	Code	Shares	Price	A/D	Owned after	D/I
Class A Common Stock^F1	Dec 1, 2017	A	20,417	$0.00	A	74,313	D
Class A Common Stock^F2	Dec 1, 2017	F	2,246	$48.00	D	72,067	D
Class A Common Stock^F3	Dec 4, 2017	C	2,778	$0.00	A	74,845	D

Table II — derivative securities

Security	Conv. / exercise price	Date	Code	Shares	A/D	Exercisable	Expires	Underlying	Underlying shares	Owned after	D/I
Employee Stock Option (Right to Buy)^F4	$48.00	Dec 1, 2017	A	42,012	A	—	Dec 1, 2027	Class A Common Stock	42,012	42,012	D
Employee Stock Option Exercise (Right to Buy)^F5	$0.819	Dec 4, 2017	M	2,778	D	—	Jan 19, 2025	Class B Common Stock	2,778	30,556	D
Class B Common Stock^F3	$0.00	Dec 4, 2017	M	2,778	A	—	—	Class A Common Stock	2,778	2,778	D
Class B Common Stock^F3	$0.00	Dec 4, 2017	C	2,778	D	—	—	Class A Common Stock	2,778	0	D

Explanation of responses

F1Represents restricted stock with a vesting commencement date ("VCD") of December 1, 2017, and which vests as to one-fourth of the granted shares on each anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
F2The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Award granted December 23, 2016.
F3Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.
F4The option was granted on December 1, 2017, the vesting commencement date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest on the first monthly anniversary of the VCD, with one forty-eighth (1/48th ) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.
F5The option was granted on January 20, 2015, with a vesting commencement date ("VCD") of November 3, 2014. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.