SEC Form 4 · accession 0001209191-17-055486

Trade Desk, Inc. · TTD

Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗

Reporting owner

Officer — Chief Financial Officer

Period of report

Oct 3, 2017

Accepted (ET)

Oct 3, 2017 · 7:29 pm EDT

Rule 10b5-1 plan

unknown — predates the checkbox

Issuer CIK

0001671933

Table I — non-derivative securities

Security	Date	Code	Shares	Price	A/D	Owned after	D/I	Nature of ownership
Class A Common Stock^F1	Oct 3, 2017	C	2,777	$0.00	A	49,060	D
Class A Common Stock^F1	Oct 3, 2017	C	686	$0.00	A	49,746	D

Security	Conv. / exercise price	Date	Code	Shares	A/D	Exercisable	Expires	Underlying	Underlying shares	Owned after	D/I
Employee Stock Option (Right to Buy)^F2	$0.819	Oct 3, 2017	M	2,777	D	—	Jan 19, 2025	Class B Common Stock	2,777	36,112	D
Class B Common Stock^F1	$0.00	Oct 3, 2017	M	2,777	A	—	—	Class A Common Stock	2,777	2,777	D
Class B Common Stock^F1	$0.00	Oct 3, 2017	C	2,777	D	—	—	Class A Common Stock	2,777	0	D
Employee Stock Option Exercise (Right to Buy)^F3	$0.819	Oct 3, 2017	M	686	D	—	Jan 19, 2025	Class B Common Stock	686	10,973	D
Class B Common Stock^F1	$0.00	Oct 3, 2017	M	686	A	—	—	Class A Common Stock	686	686	D
Class B Common Stock^F1	$0.00	Oct 3, 2017	C	686	D	—	—	Class A Common Stock	686	0	D

F1Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.
F2The Option was granted on January 20, 2015, with a vesting commencement date ("VCD") of November 3, 2014. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.
F3The option was granted on January 20, 2015, the vesting commencement date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest on the first monthly anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.