SEC Form 4 · accession 0001209191-17-038444

Trade Desk, Inc. · TTD

Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗

Reporting owner

Paul Ross

Officer — Chief Financial Officer

Period of report

Jun 5, 2017

Accepted (ET)

Jun 7, 2017 · 8:31 pm EDT

Rule 10b5-1 plan

unknown — predates the checkbox

Issuer CIK

0001671933

Table I — non-derivative securities

Security	Date	Code	Shares	Price	A/D	Owned after	D/I
Class A Common Stock^F1	Jun 5, 2017	C	37,977	$0.00	A	83,854	D
Class A Common Stock^F2	Jun 5, 2017	S	37,977	$55.76	D	45,877	D
Class A Common Stock^F1	Jun 6, 2017	C	18,123	$0.00	A	64,000	D
Class A Common Stock^F3	Jun 6, 2017	S	18,123	$56.28	D	45,877	D
Class A Common Stock^F1	Jun 6, 2017	C	15,300	$0.00	A	61,177	D
Class A Common Stock^F4	Jun 6, 2017	S	15,300	$55.65	D	45,877	D

Table II — derivative securities

Security	Conv. / exercise price	Date	Code	Shares	A/D	Exercisable	Expires	Underlying	Underlying shares	Owned after	D/I
Employee Stock Option (Right to Buy)^F5	$0.819	Jun 5, 2017	M	37,977	D	—	Jan 19, 2025	Class B Common Stock	37,977	65,356	D
Class B Common Stock^F1	$0.00	Jun 5, 2017	M	37,977	A	—	—	Class A Common Stock	37,977	37,977	D
Class B Common Stock^F1	$0.00	Jun 5, 2017	C	37,977	D	—	—	Class A Common Stock	37,977	0	D
Employee Stock Option (Right to Buy)^F5	$0.819	Jun 6, 2017	M	18,123	D	—	Jan 19, 2025	Class B Common Stock	18,123	47,233	D
Class B Common Stock^F1	$0.00	Jun 6, 2017	M	18,123	A	—	—	Class A Common Stock	18,123	18,123	D
Class B Common Stock^F1	$0.00	Jun 6, 2017	C	18,123	D	—	—	Class A Common Stock	18,123	0	D
Employee Stock Option (Right to Buy)^F6	$3.36	Jun 6, 2017	M	15,300	D	—	Dec 8, 2025	Class B Common Stock	15,300	28,181	D
Class B Common Stock^F1	$0.00	Jun 6, 2017	M	15,300	A	—	—	Class A Common Stock	15,300	15,300	D
Class B Common Stock^F1	$0.00	Jun 6, 2017	C	15,300	D	—	—	Class A Common Stock	15,300	0	D

Explanation of responses

F1Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.
F2The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $55.50 to $56.41, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F3The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $55.94 to $56.74, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F4The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $55.50 to $56.15, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F5The option was granted on January 20, 2015. The vesting commencement date ("VCD")is November 3, 2014. 25% of the shares subject to the option vest on the first monthly anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.
F6The option was granted on December 9, 2015. The vesting commencement date ("VCD")is January 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.